5 must have B2B eCommerce softwares
Side by side with the significant growth of digital commerce, as an influence of pandemic, online businesses are emerging. As noted in a report of Statista.com, the global B2B eCommerce market is valued 6 times bigger than B2C. This number is on the tendency to increase even more quickly. This will cause more and more merchants to set up their online businesses, which results in raising the demand for B2B eCommerce softwares. Must-have features for B2B eCommerce softwares Security Needless to say, security is one of the biggest priority of each enterprise. That assumption is even more correct as in the Internet era, the world becomes flat and information leakage is totally easy. Top B2B eCommerce platforms need to keep not only their retailers but also buyer data as safe as possible. Customization When speaking of customization, we can refer to a modifying program that software cannot normally do. With customization, the software can attract more merchants to use it. The reason is it helps to save time and money, especially with scaling up. They can totally make changes to the store functionality without hiring third parties to do it for them. They are able to design it based on there and make adjustments to the fullest as desired. Wholesale Wholesale eCommerce just like its name, relates to large quantities of purchase. If it is built in the right way by merchants, they can earn more opportunities toward their business as sales increase, cost decrease. B2B buyers can be identical to B2C customers. Personalization and customer experience are essential to them. Therefore, you need to set up an eCommerce software that offers wholesale eCommerce features in order to increase operational efficiency and reduce costs. Must have B2B eCommerce Softwares CRM A business usually has so many tasks that require attention. They might feel overwhelmed with managing the consumer cycle from lead to sales. In this case, a CRM solution is what they need. This software offers them to follow all business activities. With only one platform, you can view and see a big picture of how your business is running. You are able to track all the sales back in the past, see who takes care of it and what customers are buying. From this detailed information that together forms a big scene, you can then make a plan on the way you want to target your potential customer, how to optimize what you have and supercharged conversion channels. Order management system Order management systems (OMS) are eCommerce software whose main task is to track and monitor the customer order journey. It covers the process from the beginning till the end. This can be involved in stock management and fulfillment as smoothly as possible. Based on this introduction, it can be totally easy to draw out the importance of OMS. Firstly, it helps you to maintain accurate stock levels. Both over and under stocking can cause businesses to waste money and provoke the risk of losing customers. In that situation, OMS by tracking orders will help you to keep the right amount of stock and satisfy customers. Secondly, by using OMS, you are able to see your sales and data ordering, which helps you to have some deep insights about the process and from there, planning turns more simple. And in the end, all of this can save you a big amount of time. B2B Ecommerce Platform As a business, you will have a lot of orders. In addition, according to Statista.com, B2B market is increasing and it is valued 6 times bigger than B2C. Hence, it is essential that you can take care of these consumers well. Business-to-business eCommerce websites provide a way for your customers to purchase your products online, and a host of other benefits to your organization. Imagine your customers, dealers or distributors seeing both their online and offline orders in one place, managing their orders, budgets, seeing their pricing and available promotions through an online experience. Also, with the integration of a purpose-built B2B eCommerce digital experience platform, businesses can maximize efficiency, increase sales and improve customer experience. Customer service applications Customer service can be a strong point if businesses can manage them properly since it adds to the value of your product. Statistica report shows that about 66% of consumers are willing to pay more and to spend more time with businesses with good service. However, it will cost a fortune if businesses pay to have a team of representatives to answer each and every one of customer concerns. If you fail to respond to them quickly enough, you might lose a potential lead. So, it is such a wise investment to use customer service applications. They allow you to provide the information to shoppers quickly and without spending a lot of money. Conclusion Above are the 5 must-have B2B eCommerce software that each merchant big or small should really consider applying to their businesses. With the right action, these can be wise investments that save your money in the long run, save your time and effort. Not to mention, it can increase your revenue and customer retention.
B2B eCommerce Best Practices
Covid 19 pandemic led to the shift from physical stores to B2B commerce. Businesses are then undergoing pressure to not only follow that shift but to invest more and prioritize digital engagement. A McKinsey report found out that B2B enterprises now consider digital platforms 3 times more important. But yet they might be young and green in managing their resources. This article today will point out some B2B eCommerce best practices. The B2B eCommerce best practices 1. Ensure your site is attractive and user-friendly With an intensive competition ahead, it is easy to understand that buyers, with their chaotic timeline, will prefer a safe and easy way to shop. As a matter of fact, if you want your business to stand out, then make sure your site is different. The site should be attractive enough that firstly catches their eyes and triggers their attention to click on and figure out. On the other hand, don’t fall too much into designing and decorating, because after all, it is the buying experience that matters the most. B2B companies should evaluate their eCommerce sites to ensure they are creating superior experiences for their buyers. They want convenient, quick-click ways to gather information, such as accurate inventory status. 2. Comprehensive product description Make product information pages and site searches work for you. The clearer the better. It is obvious that you can not be online 24/7 to answer all the inquiries. Therefore, to save time both for you and the consumer, it is essential to display product descriptions properly, including detailed and comprehensive information. Once you are able to do that, consumers can be more certain with the choice which results in a quicker buying experience and decision making. Not having sufficient product information leads to the fact that consumers might walk away from the product with probable disappointment. Ensure you provide the full cost of purchase, including shipping charges, to make the purchase as transparent as possible. This also maintains consistency in product information across delivery channels. 3. Convenient purchase process In B2B transactions, it is totally common to have repeated orders. Therefore, it would be much more convenient if your site can be able to follow the exact same steps done in the first order information and instruction. In addition, business sites should be robust enough to support multiple orders. It should integrate with the back-end like your CRM, ERP, and inventory management platforms. This is to collect information from customers quickly and then update inventory, prices in real-time and display the exact information to customers. Furthermore, a site that offers a variety of payment methods will also help to simplelize the purchasing process since consumers will not be limited to one single method. 4. Personalized Service As to increase retention from consumers, you can use site personalization to offer a tailored experience to them. In order for this to happen, based on customer segmentation. Then divide more into various criteria like their location, interests, and purchasing capacity to offer targeted promotions and incentives. With this kind of service offered, consumers will likely feel that you create this order, a suggestion just for them. They feel special enough and satisfied, which can help you drive sales and earn customer satisfaction. 5. Automation Sounds like there is a lot of work that needs to be done so far. Do not worry since automation can totally help you out. Refer to Atom8, one of the best apps known in the automation field. This is an app that helps you to automate the operational activities in your shop. It can automate website editing, all the work that takes lots of time like inventory management, content management, order management, customer management, email marketing. By doing this, you can save a bunch of your time to focus on more important tasks while leaving your customer well taken care of. Conclusion In conclusion, these are the B2B eCommerce best practices that are used by most successful digital enterprises. Just take a look as they really can increase your customer satisfaction while decreasing your amount of work.
