Top 5 personalization tools for eCommerce
If you’re not getting personal in eCommerce marketing, you’re making a costly mistake. We’re not just talking about revenue. It could cost you customers, too. In fact, around 41% of customers switch companies because of poor online personalization and a lack of trust. In terms of money, poor eCommerce personalization costs US businesses around $756 billion a year. You can’t overestimate the importance of personalization in eCommerce. Whatever your budget, no business can afford to lose customers or revenue. Meanwhile, the potential payoff for getting eCommerce personalization right is huge. In this article, we will share the top 5 personalization tools for eCommerce. OptinMonster OptinMonster is one of the most powerful eCommerce personalization tools on the market because it can instantly boost your revenue. OptinMonster’s advanced targeting features are flexible enough for any eCommerce shop to create personalized marketing campaigns that compel your visitors to buy. It can be used on any type of website and has a dedicated WordPress plugin and Shopify app with extra options as well. Using OptinMonster, you can create… Personalized exit-intent popups to help you recover lost revenue from shopping cart abandonment Floating headers to promote your flash sales and deals, with countdown timers personalized to each visitor Irresistible coupon and other lead magnet offers based on visitor behavior, so you can convert hesitant shoppers into email subscribers for future email marketing WPForms WPForms is the best form builder for WordPress. With its drag and drop builder, you can easily create all kinds of forms for your site. These can be contact forms, payment forms, registration forms, and much more. Plus, WPForms also has powerful features that you can use to generate better leads and boost sales. For example, you can: Create surveys and polls to learn more about your customers Send a customized thank you email to visitors that submit your form Collect and store geolocation data along with form submissions to better segment your email list Monetate Monetate is one of the best-known eCommerce personalization tools. It offers intelligent customer segmentation, personalization, and individualized product recommendations. This allows retailers to personalize in a range of ways, including personalizing for each individual. Dynamic Yield Dynamic Yield is an enterprise-level eCommerce tool that says it’s the “world’s first personalization technology stack”. Its product help retailers optimize online experiences in real-time. Those include personalization, suggesting product, messaging, testing, and optimization. For instance, household names like Sephora, Hallmark, and IKEA use Dynamic Yield to increase revenue. Yusp Yusp provides personalization both online and in-store, including product recommendations, personalized search, and mobile personalization. They collect data on your users both on-site and off-site (such as through your mobile app or email newsletters), and use that data to create personalized multi channel campaigns to grow your revenue. Conclusion Now you have a full range of eCommerce personalization tools to help you to create better customer experiences and make more sales. If you need some help, refer to BigCommerce Product Recommendation App. This is an application that creates & manages multiple rules. They can based on customer behavior and choose specific conditions to show recommendations: pages, cart items or values, and customer behaviors. In conclusion, this is a simple and flexible solution for upselling and cross-selling products. Atom8 for example, this is an automation app that helps to automate some websites tasks. This can also act as a product recommendation to suggest products for your consumer automatically based on their shopping behavior. So do not hesitate and check out the app right away.
5 innovative eCommerce personalization examples
Personalizing the user experience is a great way to engage your customers and drive more revenue. But, like most things in life, eCommerce personalization takes time and energy. The good news is that you can look at what other companies have done to replicate their success. By doing so, you can leverage battle-tested strategies to grow your business faster. In this article, we will share 5 innovative eCommerce personalization examples examples. Create Offers Based on User Behavior Something that you can do to personalize the user experience is to create offers for people based on how they interact with your website. One of the most common examples would be optimizing your site for mobile visitors. But for eCommerce stores, in particular, you’ll need a deeper level of personalization for the best results. The goal is to get a better understanding of how your target audience shops on your website. This could involve looking at: Popular posts and pages High-converting posts and pages Customer purchase or browsing history And more… The goal is to let your user’s behavior trigger the offers or products you show them. Amazon can be used as one of eCommerce personalization examples. When you visit their site and navigate to your personal page, you’ll see categories based on your previous onsite search and browsing behavior. Of course, it’s not perfect, as gifts you shop for will also show up here, but it’s still pretty accurate. By showing you products that you’ve already looked at, Amazon is more likely to increase sales and get you the items you’d been hesitant to buy (or forgotten about). Display Products or Campaigns Based on Location Another method you can use is to tailor your messaging to people depending on where they’re physically located. This is particularly important for eCommerce stores that also have brick-and-mortar shops to consider (and can also be a great way to drive more foot traffic to your physical location). But as you’ll see from the following examples, you can also use people’s physical locations to boost attendance at regional events, improve seasonal campaigns, and more. Podbike is reinventing the velomobile in a BIG way. At one point, they struggled to get more people to attend their test-driving events. As a result of this personalization, they saw conversion rates increase from 4.46% to 13.3%. Upsell, Cross-sell, & Downsell at Checkout It’s no secret that one of the best ways to boost sales from ecommerce personalization is from target upsells, cross-sells, and down sells. While the 3 techniques are similar, they each use a slightly different strategy to increase your customer’s average order value (AOV): Upsells: Suggest products that are more expensive than what your customers have purchased or had in their cart. Cross-sells: Sell items related to what your customer is browsing (or has purchased in the past) regardless of pricing. Downsells: Suggest products that are less expensive than what your customers have purchased or have in their cart. Notice that the pricing of Amazon products varies, making this more of a targeted cross-sell. The goal isn’t to use pricing to affect purchasing behavior. Amazon isn’t leading customers to a larger purchase like you would with an upsell funnel. And users don’t necessarily have an expensive item in their cart making for an easy down-sell. Instead, these are simply related products that can boost the AOV from this customer. Help Users Navigate Your Website As your website grows, you can expect 2 things to happen: You’ll get more traffic Your site is harder to navigate That’s because the more pages you add to your online store, the harder it is for customers to find exactly what they’re looking for. That’s why it’s important to keep eCommerce personalization in mind when designing the layout of your eCommerce website. Copyhackers isn’t a traditional eCommerce store, but they provide a great lesson in personalization. When you enter the website, a slide-in scroll box instantly gives you the option to find what you’re looking for. But before the CEO can help you do that, you provide a bit of information about yourself. Personalize Your Optin Campaigns & Emails “Optin forms” are simply things like popups, floating bars, welcome mats, and so on that capture your visitor’s email address. And email campaigns are typically an automated series of emails that new subscribers will receive. The goal is to tailor each of these to your new leads and gently guide them down your sales funnel. In doing so, you can achieve massive jumps in sales from your online store. Expat.com is a community membership website. Their goal is to help people either move abroad or find the right resources to live abroad once they make the move. At one point, they were trying to get more email subscribers to join their online community. Conclusion Above are the 5 innovative eCommerce personalization examples that you can check out and who knows maybe they are exactly what you need for your business. In addition, if you need an app to help you relieve the burden, refer to BigCommerce Product Recommendation App. This is an application that creates & manages multiple rules. They can based on customer behavior and choose specific conditions to show recommendations: pages, cart items or values, and customer behaviors. In conclusion, this is a simple and flexible solution for upselling and cross-selling products.
8 Magento stores email marketing tips
Despite the rise in popularity of social media in eCommerce, email marketing remains one of the most powerful eCommerce marketing tools to engage prospects and customers. In fact, according to Custora, email marketing accounts for approximately 7 percent of all eCommerce user acquisitions. That number it second only to search (15.8 percent). In order to capture more leads, keep more prospects in your sales funnel, turn them into customers, and increase sales, you may want to take a closer look at these 8 Magento stores email marketing tips. Relevance is Key Our successful Magento email marketing tips begin with segmenting your customer lists. One communication or promotion is not going to resonate with all of your customers. For example, if you sell both male and female clothing, blasting an email promotion for a sale on men’s dress shirts is going to cut off half of your list. Worse, women who open the email may assume that your promotions aren’t for them and will stop opening them altogether. A study by MailChimp found that sending segmented, promotional emails to specific list segments is much more effective. It increased open rates by 14 percent and improved click-through-rates by approximately 15 percent. Segmentation also reduced bounce rates, spam report rates, and unsubscribe rates. Consider All Devices According to Litmus, 53 percent of emails are being opened on a mobile device, and that number continues to rise. Which makes it critical for you to incorporate responsive design into your eCommerce email marketing strategy. Simply put, responsive design is design that adapts itself to whatever device is being used to view your email. Regardless of whether a prospect or customer opens it on his personal devices, the user experience needs to be consistent. Considering the Experian study that emails using responsive design show an increase of up to 63 percent in click-through-rates and 18 percent in transaction rates, you simply can’t afford to ignore it. Leverage data One of the most effective ways to use email for eCommerce marketing is to leverage the data you collect from the behavior of your website visitors. For example, a visitor is about to pull the trigger on a purchase but abandons the shopping cart. This action can trigger an email that re-engages him. If he doesn’t react by making purchase, you can add him to your lead nurturing campaign to keep him in the sales funnel. Get Personal Personalizing emails is one of the easiest and most effective ways to grab the attention of your prospects and customers. With so many emails overloading their inboxes everyday, yours is likely to get skipped over if you don’t stand out. Aberdeen Group reports that personalization improves click-through-rates by 14 percent and conversion rates by 10 percent. Personalized subject lines and calls-to-action are especially compelling: From quickly attracting prospects to convincing them to click-through to your offer, personalizing your emails can be the difference between you or your competitor making the sale. Automation Use marketing automation to continue to nurture leads through your email marketing campaigns. This enables you to methodically stay in contact and send targeted content to your different customer lists wherever they are in the customer lifecycle. Ultimately, you want to automate as many interactions as possible, providing prospects with relevant content when and how they want to receive it. Harness the Power of the Subject Line Email subject lines are literally on the front lines of your eCommerce email marketing efforts. Depending on how you write them, they will be either the first or the last thing a prospect or customer sees. Generally speaking, subject lines need to be short and descriptive. Make sure they’re personalized and targeted to the needs and desires of the segmented lists receiving the email. Reinforce Your Message With Imagery In addition to capturing the eye of your readers after opening an email, images help tell the story of your offer or reason for communication with them. Images sell as much—or even more—as the copy in your email. Make sure they reinforce one another to compel a prospect or customer to click-through to your website. And remember to make the images clickable as well. Have a Compelling Call-to-Action After spending so much time, money, and effort on a marketing email, many eCommerce businesses fail to include a strong CTA—which ultimately defeats their purpose. Use your subject line, images, and copy to communicate a single, compelling CTA. Multiple CTAs can quickly frustrate a reader in the few seconds they’re looking at your email. Therefore, you should avoid confusion by making their desired action crystal clear. Conclusion Above are the 8 Magento POS stores email marketing tips that you can follow and apply to optimize your eCommerce stores. If there is any question then please leave a comment down below and we will reach you.
