If you’re not getting personal in eCommerce marketing, you’re making a costly mistake. We’re not just talking about revenue. It could cost you customers, too. In fact, around 41% of customers switch companies because of poor online personalization and a lack of trust. In terms of money, poor eCommerce personalization costs US businesses around $756 billion a year. You can’t overestimate the importance of personalization in eCommerce. Whatever your budget, no business can afford to lose customers or revenue. Meanwhile, the potential payoff for getting eCommerce personalization right is huge. In this article, we will share the top 5 personalization tools for eCommerce.
OptinMonster is one of the most powerful eCommerce personalization tools on the market because it can instantly boost your revenue.
OptinMonster’s advanced targeting features are flexible enough for any eCommerce shop to create personalized marketing campaigns that compel your visitors to buy. It can be used on any type of website and has a dedicated WordPress plugin and Shopify app with extra options as well.
Using OptinMonster, you can create…
- Personalized exit-intent popups to help you recover lost revenue from shopping cart abandonment
- Floating headers to promote your flash sales and deals, with countdown timers personalized to each visitor
- Irresistible coupon and other lead magnet offers based on visitor behavior, so you can convert hesitant shoppers into email subscribers for future email marketing
WPForms is the best form builder for WordPress. With its drag and drop builder, you can easily create all kinds of forms for your site. These can be contact forms, payment forms, registration forms, and much more. Plus, WPForms also has powerful features that you can use to generate better leads and boost sales.
For example, you can:
- Create surveys and polls to learn more about your customers
- Send a customized thank you email to visitors that submit your form
- Collect and store geolocation data along with form submissions to better segment your email list
Monetate is one of the best-known eCommerce personalization tools. It offers intelligent customer segmentation, personalization, and individualized product recommendations. This allows retailers to personalize in a range of ways, including personalizing for each individual.
Dynamic Yield is an enterprise-level eCommerce tool that says it’s the “world’s first personalization technology stack”. Its product help retailers optimize online experiences in real-time. Those include personalization, suggesting product, messaging, testing, and optimization. For instance, household names like Sephora, Hallmark, and IKEA use Dynamic Yield to increase revenue.
Yusp provides personalization both online and in-store, including product recommendations, personalized search, and mobile personalization. They collect data on your users both on-site and off-site (such as through your mobile app or email newsletters), and use that data to create personalized multi channel campaigns to grow your revenue.
Now you have a full range of eCommerce personalization tools to help you to create better customer experiences and make more sales. If you need some help, refer to BigCommerce Product Recommendation App. This is an application that creates & manages multiple rules. They can based on customer behavior and choose specific conditions to show recommendations: pages, cart items or values, and customer behaviors. In conclusion, this is a simple and flexible solution for upselling and cross-selling products.
Atom8 for example, this is an automation app that helps to automate some websites tasks. This can also act as a product recommendation to suggest products for your consumer automatically based on their shopping behavior. So do not hesitate and check out the app right away.