Top 5 personalization tools for eCommerce
If you’re not getting personal in eCommerce marketing, you’re making a costly mistake. We’re not just talking about revenue. It could cost you customers, too. In fact, around 41% of customers switch companies because of poor online personalization and a lack of trust. In terms of money, poor eCommerce personalization costs US businesses around $756 […]
5 innovative eCommerce personalization examples
Personalizing the user experience is a great way to engage your customers and drive more revenue. But, like most things in life, eCommerce personalization takes time and energy. The good news is that you can look at what other companies have done to replicate their success. By doing so, you can leverage battle-tested strategies to […]
8 Magento stores email marketing tips
Despite the rise in popularity of social media in eCommerce, email marketing remains one of the most powerful eCommerce marketing tools to engage prospects and customers. In fact, according to Custora, email marketing accounts for approximately 7 percent of all eCommerce user acquisitions. That number it second only to search (15.8 percent). In order to […]
