Despite the rise in popularity of social media in eCommerce, email marketing remains one of the most powerful eCommerce marketing tools to engage prospects and customers. In fact, according to Custora, email marketing accounts for approximately 7 percent of all eCommerce user acquisitions. That number it second only to search (15.8 percent). In order to capture more leads, keep more prospects in your sales funnel, turn them into customers, and increase sales, you may want to take a closer look at these 8 Magento stores email marketing tips.
Relevance is Key
Our successful Magento email marketing tips begin with segmenting your customer lists. One communication or promotion is not going to resonate with all of your customers. For example, if you sell both male and female clothing, blasting an email promotion for a sale on men’s dress shirts is going to cut off half of your list. Worse, women who open the email may assume that your promotions aren’t for them and will stop opening them altogether.
A study by MailChimp found that sending segmented, promotional emails to specific list segments is much more effective. It increased open rates by 14 percent and improved click-through-rates by approximately 15 percent. Segmentation also reduced bounce rates, spam report rates, and unsubscribe rates.
Consider All Devices
According to Litmus, 53 percent of emails are being opened on a mobile device, and that number continues to rise. Which makes it critical for you to incorporate responsive design into your eCommerce email marketing strategy.
Simply put, responsive design is design that adapts itself to whatever device is being used to view your email. Regardless of whether a prospect or customer opens it on his personal devices, the user experience needs to be consistent. Considering the Experian study that emails using responsive design show an increase of up to 63 percent in click-through-rates and 18 percent in transaction rates, you simply can’t afford to ignore it.
One of the most effective ways to use email for eCommerce marketing is to leverage the data you collect from the behavior of your website visitors. For example, a visitor is about to pull the trigger on a purchase but abandons the shopping cart. This action can trigger an email that re-engages him. If he doesn’t react by making purchase, you can add him to your lead nurturing campaign to keep him in the sales funnel.
Personalizing emails is one of the easiest and most effective ways to grab the attention of your prospects and customers. With so many emails overloading their inboxes everyday, yours is likely to get skipped over if you don’t stand out. Aberdeen Group reports that personalization improves click-through-rates by 14 percent and conversion rates by 10 percent. Personalized subject lines and calls-to-action are especially compelling:
- Subject Lines: Emails with personalized subject lines have 26 percent higher unique open rates than non-personalized emails. (Experian)
- Calls-to-Action: Personalized calls-to-action (CTAs) have a 42 percent higher view-to-submission rate than CTAs that are the same for all website visitors. (HubSpot)
From quickly attracting prospects to convincing them to click-through to your offer, personalizing your emails can be the difference between you or your competitor making the sale.
Use marketing automation to continue to nurture leads through your email marketing campaigns. This enables you to methodically stay in contact and send targeted content to your different customer lists wherever they are in the customer lifecycle. Ultimately, you want to automate as many interactions as possible, providing prospects with relevant content when and how they want to receive it.
Harness the Power of the Subject Line
Email subject lines are literally on the front lines of your eCommerce email marketing efforts. Depending on how you write them, they will be either the first or the last thing a prospect or customer sees. Generally speaking, subject lines need to be short and descriptive. Make sure they’re personalized and targeted to the needs and desires of the segmented lists receiving the email.
Reinforce Your Message With Imagery
In addition to capturing the eye of your readers after opening an email, images help tell the story of your offer or reason for communication with them. Images sell as much—or even more—as the copy in your email. Make sure they reinforce one another to compel a prospect or customer to click-through to your website. And remember to make the images clickable as well.
Have a Compelling Call-to-Action
After spending so much time, money, and effort on a marketing email, many eCommerce businesses fail to include a strong CTA—which ultimately defeats their purpose. Use your subject line, images, and copy to communicate a single, compelling CTA. Multiple CTAs can quickly frustrate a reader in the few seconds they’re looking at your email. Therefore, you should avoid confusion by making their desired action crystal clear.
Above are the 8 Magento stores email marketing tips that you can follow and apply to optimize your eCommerce stores. If there is any question then please leave a comment down below and we will reach you.
Our products and services: Shopify automation, BigCommerce automation, Backorder management