5 product recommendation emails you would want to steal
If you get lost in an unfamiliar place, chances are you’ll look to signposts to help you find your way. E-commerce shoppers are the same: if they’re looking through your store, thinking about buying something, they might need a little guidance on where to look. One way to nudge prospects in the right direction is by using well-timed, relevant product recommendations in your email marketing campaigns. Recommendations in emails are known to increase their click-through-rate by 300% or more and are a reliable way to increase traffic to your e-commerce store and boost your average order value. That said, here are nine real-life examples of effective ways you can use product recommendation emails across your marketing strategy. You’ll discover different types of recommendations, along with some actionable ways to get the most out of them. The Welcome Email Your welcome email is one of the first impressions that your subscribers get of your brand, so it’s worth spending time on perfecting. Luckily, if they’ve subscribed to your email list, it’s likely that they’re already excited about you and your products, which gives you a head start on encouraging them to take the plunge and make a purchase. You can give them the first nudge in the buying process by placing some product recommendations in your welcome email. Barnes & Noble is a great example. The variety out there is just so overwhelming. Thankfully, Barnes & Noble understands this problem. From the get-go, they introduce their subscribers to the world of books with plenty of recommendations. To avoid overwhelming the reader, they divide the books into several categories, including bestsellers and a few different genres. The Promotional Email Promotional emails are the backbone of your email marketing strategy, so it’s no wonder when over 50 percent of shoppers say that they make purchases from marketing emails at least once a month. Adding product recommendation to these emails can be a great way to increase your conversion rate even further. So Beauty Bay adds a short product recommendation section to all promotion emails they send out. Unlike Barnes & Noble’s recommendations, these are personalized to each recipient, based on their previous browsing history. If you click on any of the products, you’re taken immediately to the product page. By going the extra mile and generating a personalized list of products the person has already been thinking about, Beauty Bay increases the chances of prospects making a purchase. The Abandoned Cart Email Ah, the abandoned cart email: another mainstay of any self-respecting email marketing strategy. In fact, for every angle that you can think of to encourage people back to your checkout flow, chances are that there’s a brand already using it. The cosmetics brand Tarte does something interesting with their abandoned cart emails. In them, they cleverly offer alternative products alongside those the buyer initially added to their cart. If people abandoned their carts on your site, it may be because they couldn’t find what they were looking for. By adding a few recommendations to your email, you can provide some similar alternatives that they might not have noticed the first time around—and that might just be enough to entice them back to the checkout. This may just be what your prospect needs to sway their decision and return to their cart. The Seasonal Email Around the holidays, everyone faces the same struggle. You’ve got a lot of people to buy gifts for and few ideas about what to get. In recent years, gift guides have become an incredibly popular way for e-commerce brands to recommend products and boost their seasonal sales. Thus, they make it quick and easy for customers to find interesting and relevant gifts for their loved ones, erasing the frustration of trawling through websites for hours on end. L’Occitane is an example. It’s simple, showcasing a few collections of their best products, along with some catchy titles that let you know the benefits of each. The number of options they offer isn’t overwhelming; it just provides a convenient starting point in your gift search. If subscribers are intrigued by these ideas, they can click through to the website to find further information and more gift inspiration. In your holiday emails, you could sort your recommendations by category, price, or recipient and even link to a dedicated landing page on your site with more options to choose from. The Order Confirmation Email Now that we’ve discussed what happens when people don’t know what to buy. Let’s move on to what can happen when they do. They place an order with you! Order confirmation emails are eight times more likely to be opened than regular marketing emails; and those who receive them are more likely to become fans of your brand and your products. This makes them an ideal place for cross-selling products. Zalando’s order confirmation emails are a great example of effective cross-selling. In fact, once you buy an item of clothing, they provide a compelling call-to-action alongside it, inviting you to “Complete the look”. If you click the link in the email, Zalando takes you to a landing page of items “you might also like”. And, just like that, Zalando has increased its average order value. Importantly, these products genuinely complement the original item in the order. If you want to preserve your customer experience, you must help your customers, not annoy them with irrelevant suggestions. Recommendations like this work especially well in the apparel sector; because everyone loves a well-put-together outfit, but you can easily adapt this idea to all kinds of e-commerce niches. Conclusion Product recommendations are about giving people a clear and convenient path from prospect to buyer. I hope that these examples have provided you with some inspiration; which helps you do just that, without coming off as too promotional or irrelevant. You can experiment with the types of recommendations you offer, where you place them even the copy you pair them with. And see for yourself the most effective ways to engage
How B2B self service portal optimize wholesale customer experiences?
There are significant differences between the purchase journeys of B2C and B2B customers. Self-service is an option that has been around in B2C retail circles for quite some time but up until recently, it was not even conceivable for B2B firms to offer such an experience to their clients. Internet and ecommerce technologies have enabled this change in the last decade or so. Now, thanks to advanced B2B ecommerce platforms, business clients can enjoy the same level of convenience as their B2C retail counterparts. The majority of B2B clients prefer making purchases online and their online shopping experience has started to revolve around the self-service model. The recent COVID-19 pandemic has further contributed to this trend, making self-service portal a priority for B2B firms in 2021-22. Provide an Abundance of Information There should be a centralised knowledge base where the client can access answers to any question they may have regarding the products themselves or the entire purchase journey. This should include how-to guides on using products, extensive product catalogues with specifications, video guides, articles, and more. A detailed FAQ should cover all aspects of the ordering and payment process available online. Having pages that include helpful tips and hints at strategic locations would further simplify the shopping experience. Customer satisfaction levels can plummet if the relevant information is not available at their fingertips so when it comes to self-service portals, providing access to key information is crucial. Provide Users With Administrative Functionality Too much hand-holding can ruin the B2B online customer experience. Clients should be empowered to manage different aspects such as product customisation, editing/modifying orders, and payments without having to consult the support team. A competent self-service system should be designed to deliver a reasonable level of administrative functionality to registered customers. Focus on Speed and Simplicity Speed is a major reason why clients prefer self-service. In fact, it indicates that it’s an important consideration when B2B businesses are planning to offer self-service functionality. Cumbersome and time-consuming processes can alienate online customers in a matter of seconds. With that in mind, customer-facing systems and processes should be simplified and optimised for a faster, more convenient online experience. Have a look at Grit Global. A Magento b2b platform that offers you multiple channels, flexibility in creating customizing catalogs, prices as well as Comprehensive Inventory Management Features. All kinds of features in one but still guarantee fast speed and simplicity. You will not have to worry and do tasks on your own with this genius invention. Leverage Insights From the Sales Team In a B2B firm, the sales teams often have deep insights into the various pain points faced by the customers and this information can be harnessed to create a seamless online experience. Then, anticipating the various issues which clients could face ensures you’re able to be proactive and have solutions readied in advance to counter them. Augment the knowledge base with relevant content designed to answer all queries and troubleshooting requests. B2B ecommerce portal analytics can point to areas of opportunity, producing data to help inform your business strategy. The insights can help to uncover trends around. Particularly, which product categories are trending or experiencing higher than usual levels of interest. Conclusion Above are 4 ways B2B self service portal can optimize wholesale customer experiences. Each business, depending on the current situation will have different choices to make. If you have any concerns and inquiries, contact us and we will help you to figure them out.
5 fundamental features of a B2B eCommerce portal
B2B brands need eCommerce software just as much as consumer stores. Wholesale portal and resellers, for example, are critical members of the commerce ecosystem. For one, they supply the products that power B2C stores. Business-to-business companies have their own category because they serve a market of for-profit (and non-profit) organizations, rather than individual consumers. Wholesale websites and resellers are just two categories under the B2B umbrella; many B2B organizations sell services rather than physical goods. Segmentation with Customer Groups and Profiles In B2C, customers are generally treated equally. But wholesalers deal in larger orders that vary from customer to customer. As a result, a B2B eCommerce portal needs strict group designations for segmenting clients. B2B companies should be able to classify customers into groups. This allows businesses to set pricing, minimum order requirements and group-specific content (like promotions, shipping and payment options) for each segment. You should be able to group your B2B customers based on their profiles, including Geographical location Order volume Catalog selection Reorder frequency Quantity of products ordered And by segmenting them into specific customer groups, their shopping cart experience should be customized according to their profile selections. Thus, filtering the website content, pricing, and payment and delivery options available to them. Customer Specific Catalog and Pricing B2B organizations can sell at different prices based on the customer type or, as mentioned above, the customer group. And while you only segment the customers to personalize the shopping experience, you’ll find very often the need to offer “special” product pricing to your more demanding clients. This shouldn’t be confused with competitive pricing. That’s a completely different strategy. The ability to set different base prices for any product in your catalog and assign these to specific customer groups is the core of a B2B eCommerce website. Because it will make the difference between your clients completing their orders online or continuing to reach out via phone or email to get their orders fulfilled. Speaking of a fundemental feature of a B2B eCommerce portal, it would be a mistake if we do not mention B2B products by Grit Global. If this part is diffucult to understand, have a look at Grit Global. A Magento b2b platform that offers you multiple channels, flexibility in creating customizing catalogs, prices as well as Comprehensive Inventory Management Features. You will not have to worry and do tasks on your own with this genius invention. Right with the ability to provide customer-specific pricing is the need to have a customer-specific product catalog. For B2B clients needing a completely unique setup of products, or a pricing structure so unique that cannot be built into the existing products, you’ll want your eCommerce website to allow creating products that are only available to specific customers. This also allows your business to explore listing a personalized product catalog for larger clients, for example, corporate uniforms or apparel can require listing products with the logo of your client instead of the generic version of the product. Volume Purchase and Bulk Discounts B2B shoppers usually buy products in bulk. While you list your products as cases, packs or pallets, you might still want to offer additional discounts tiers based on the total existing quantity. Your eCommerce platforms must include a way to accommodate quantity thresholds that allow offering bulk discounts. If you expect the quantity discounts to work along with the customer-specific price levels, then you might also expect to be able to specify different tiers for the discounts based on the customer groups assigned to your client base. Restricted Access In many cases, you’ll want to restrict access to your website, allowing only pre-registered clients to access products and content. Look for built-in functionality in your eCommerce platform to set up an entire password-protected website, requiring customers to register before they can access it. On a more granular level, merchants can control their main site’s visibility with features that empower you to hide products and prices or block purchases for unregistered visitors. Minimum Order Quantity A Minimum Order Quantity (MOQ) requirement specifies the lowest quantity of a certain product that the store is willing to sell. If the shopper cannot reach the MOQ requirement, then they cannot place the order. This is common on wholesale websites, where typically it requires a certain quantity per product to be able to place an order. The eCommerce platform should allow B2B merchants to set minimum order quantities per product. Your business might also require similar features like, Minimum Order Amount to complete an order. Maximum Order Quantity per product. Specific quantity multiples for products sold in packs, cases, etc. Launching a B2B eCommerce website will require your company to make changes. You’ll need to think differently about customer relationships. You’ll need to invest time and money, and you’ll need to choose the right eCommerce platform for your business. This article should have provided a basic understanding of the essential B2B eCommerce features you’ll want for your site. Now, don’t waste time, get your B2B eCommerce portal going.
Everything you need to know about B2B eCommerce solutions for distributors
The emergence and popularity of online purchasing have given B2B distributors favorable conditions to tap into a growing pool of online B2B buyers. Google reports that nearly half of all B2B researchers are millennials. And today’s modern buyers expect to view and easily make purchases; not only during working hours, but at any time and from any location. Therefore in the article today, we will reveal everything you need to know about B2B eCommerce solutions for distributors. Increase sales B2B eCommerce is already accounting for more than half of all B2B transactions and that figure will only continue to rise. B2B distributors and wholesalers must consider upgrading their conventional website into a modern B2B eCommerce store. So that they can embrace this digital shift Digitize your business and take your sales strategy to new heights. In fact, B2B distribution companies with an eCommerce presence have a competitive advantage over their competitors; which allows customers to purchase what they need. Improve customer experience For any B2B business, delivering a personalized buying experience has a direct impact on converting potential buyers into paying customers. The same holds true for B2B eCommerce distributors. eCommerce B2B platform for distributors offers rich personalization features and unique B2B capabilities. Those are to help build stronger ties with your online customers. Build relevant online product catalogs, set up customer-specific pricing; and develop unique customer workflows to ensure your buyers get the best customer experience possible. Automate your business Your large customers or heavily-regulated buyers may purchase goods through eProcurement platforms; such as SAP Ariba, Coupa, and Oracle PeopleSoft; which typically streamline order management, punchout catalogs, buying processes, and synchronize accounting/invoice payments. Flexible B2B eCommerce platforms for distributors have been developed to work within your supply chain and supplier requirements. In fact, the robust API and extensive integration capabilities let you connect with any eProcurement platform. Moreover, it supports all EDI and punchout capabilities. Leverage mobile According to Google and Boston Consulting Group, mobile drives, or influences, an average of more than 40% of revenue in leading B2B organizations. With the share of mobile traffic making up 70% of B2B search queries; online warehouses and eCommerce for distributors stand to benefit the most. eCommerce solution is built with fully responsive themes meaning the application is accessible on any mobile, desktop, or tablet device. Additionally, the platforms also support ordering through mobile applications. Which give your customers the flexibility to purchase in whichever method they want. Improve your CRM We know that eCommerce B2B distribution companies pride themselves on offering quality customer support. That’s why OroCommerce comes built with a full-scale CRM solution; and enables customer-facing teams to log client interactions, manage support cases, and excel in accounts management. Whether you run a warehouse, wholesale distributors operation, or a reseller network, you must effectively communicate with stakeholders. Create long-lasting relationships with your customers by having a single 360-degree view of your marketing, sales, and customer support data. Conclusion Above are something you need to know about B2B eCommerce solutions for distributors. If you have any questions regarding this topic, please contact us and we will help you to figure them out. If you are a beginner and looking for a tool that involves some of these elements at the same time; then check out Grit Global. A Magento b2b website that offers you multiple channels, flexibility in creating customizing catalogs, prices as well as Comprehensive Inventory Management Features. Thus, you will not have to worry and do tasks on your own with this genius invention. Let this be a part of your journey ahead.
3 unexpected ways to control BigCommerce store’s campaign activities with workflow automation
When it comes to carrying out a particular campaign for an either online or physical store, there will be a large load of work to take care of. As a solution for online business, BigCommerce store in specific, workflow automation helps enterprises to save an amazing amount of money and time. Here are 3 genius types of automation workflow from Atom8 that you definitely should use to control your store’s campaign activities. Schedule banner ads publication Banner ads are an important part of marketing for any store both online and offline. However, they are not fixed all the time and are changed regularly depending on the products and campaigns of the store. To effectively control the banner ads publication, this workflow seems to be an ideal option with a few clicks away: Schedule a promotion campaign Using the same trigger, the workflow used to schedule a promotion campaign also starts with defining time to run. Then, make sure the Data filter is “Product” before setting conditions for the action. You can run a promotion on a certain product category, product type or inventory level. It depends on the purpose of your campaign. In the next step, you will have 4 options to change the price. It could be reduced by % or a certain amount of $. You can also fix a sale price number or remove it after a period of “Delay” time. Finally, determine the workflow status, name, description and activation duration in the settings before saving all the actions. Read more: Bigcommerce upsell Notify of inventory level It is possible that some of the products surprisingly sell like hotcakes. So that you may need to remove its banner before the predetermined date or stop any other marketing activities. In this case, a useful feature that you can take advantage of Atom8 is “notify of inventory level”. As soon as your inventory reaches a certain number, emails will be automatically sent to the marketing team to stop promoting that product. Thus, it helps to save marketing costs for your business. Moreover, your staff can re-order with vendors on time, ensuring a smooth operation. This feature of Atom8 can also integrate with BackOrder to gain better outcomes. When the inventory falls to 0, the app will automatically switch the buying button to “Back Order” status. So that customers can still purchase the products and it remains a continuous revenue stream. You can set the workflow based on the inventory level or “low stock” conditions as below: Hopefully, our suggestions to control campaign activities with automation workflow above may benefit your business in a significant way. If you need any additional information, please feel free to contact us.
