Everything you need to know about B2B eCommerce solutions for distributors

b2b ecommerce for distributors

The emergence and popularity of online purchasing have given B2B distributors favorable conditions to tap into a growing pool of online B2B buyers. Google reports that nearly half of all B2B researchers are millennials. And today’s modern buyers expect to view and easily make purchases; not only during working hours, but at any time and from any location. Therefore in the article today, we will reveal everything you need to know about B2B eCommerce solutions for distributors.

Increase sales

B2B eCommerce is already accounting for more than half of all B2B transactions and that figure will only continue to rise. B2B distributors and wholesalers must consider upgrading their conventional website into a modern B2B eCommerce store. So that they can embrace this digital shift

Digitize your business and take your sales strategy to new heights. In fact, B2B distribution companies with an eCommerce presence have a competitive advantage over their competitors; which allows customers to purchase what they need. 

Improve customer experience

For any B2B business, delivering a personalized buying experience has a direct impact on converting potential buyers into paying customers. The same holds true for B2B eCommerce distributors.

eCommerce B2B platform for distributors offers rich personalization features and unique B2B capabilities. Those are to help build stronger ties with your online customers. Build relevant online product catalogs, set up customer-specific pricing; and develop unique customer workflows to ensure your buyers get the best customer experience possible.

Automate your business

Your large customers or heavily-regulated buyers may purchase goods through eProcurement platforms; such as SAP Ariba, Coupa, and Oracle PeopleSoft; which typically streamline order management, punchout catalogs, buying processes, and synchronize accounting/invoice payments. 

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Flexible B2B eCommerce platforms for distributors have been developed to work within your supply chain and supplier requirements. In fact, the robust API and extensive integration capabilities let you connect with any eProcurement platform. Moreover, it supports all EDI and punchout capabilities.

Leverage mobile

According to Google and Boston Consulting Group, mobile drives, or influences, an average of more than 40% of revenue in leading B2B organizations. With the share of mobile traffic making up 70% of B2B search queries; online warehouses and eCommerce for distributors stand to benefit the most. 

eCommerce solution is built with fully responsive themes meaning the application is accessible on any mobile, desktop, or tablet device. Additionally, the platforms also support ordering through mobile applications. Which give your customers the flexibility to purchase in whichever method they want.

Improve your CRM

We know that eCommerce B2B distribution companies pride themselves on offering quality customer support. That’s why OroCommerce comes built with a full-scale CRM solution; and enables customer-facing teams to log client interactions, manage support cases, and excel in accounts management. 

Whether you run a warehouse, wholesale distributors operation, or a reseller network, you must effectively communicate with stakeholders. Create long-lasting relationships with your customers by having a single 360-degree view of your marketing, sales, and customer support data.


Above are something you need to know about B2B eCommerce solutions for distributors. If you have any questions regarding this topic, please contact us and we will help you to figure them out. If you are a beginner and looking for a tool that involves some of these elements at the same time; then check out Grit Global. A Magento b2b website that offers you multiple channels, flexibility in creating customizing catalogs, prices as well as Comprehensive Inventory Management Features. Thus, you will not have to worry and do tasks on your own with this genius invention. Let this be a part of your journey ahead. 

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