How to limit only specific customers can backorder on BigCommerce
Whether you are a B2B or B2C business, backorder is an optimal solution for you to gain a continuous revenue stream. But sometimes, you may want only a certain group of customers can see your products with this special functions? Today, we will instruct you how to limit specific customers can backorder on BigCommerce. Assign backorder products on BackOrder app On BigCommerce, BackOrder app by GritGlobal seems to be the only solution for your store that allows customers to backorder. You may find the app on BigCommerce’s marketplace and follow instructions to install it: After installation, open your BackOrder app and click on “Products” page. Here you can select one or more products to assign them to backorder function. If you choose only one product, then click on three dots vertically aligned at the end of the product’s row. Otherwise, click on Bulk Assign to edit all the selected products. Next, it requires you the data of current stock, Backorder Threshold, Incoming Stock, Back in stock date and shipping description. After having all the information filled, click Save and you get your products assigned to BackOrder. Read more: Bigcommerce upsell Create a product category Now, put all the products with BackOder feature into one category, which you want to share only with your special group of customers. You can either Create a new category or add the assigned products to an available one. Limit a group of customers to backorder on BigCommerce In the sidebar, choose “Customer” → “Customer Group”. Here, make a new Group or edit the default ones. If you decide to get a new one, fill the its then choose category including products assigned to BackOrder to be visible with that group. Save all the settings and your store is ready with its new feature. Hopefully, you can find these instructions useful for your business. Let’s try them on your BigCommerce store to limit specific customers can backorder right now!
4 crucial b2b sales management tips to double your ROI
For years, marketers claimed that personalization was the “future of customer experience”. Well, that future is here….and it’s not pretty. Drift’s 2020 State of Conversational Marketing report found that 53% of buyers are frustrated by the number of irrelevant ads and emails they get from B2B companies. And they’re not the only ones feeling the pain. Companies are missing out too. According to McKinsey, personalization can deliver eight to 10 times the return on marketing investment and grow revenue and retention by up to 10-30%. In this context, this article will give you a hint of 4 crucial b2b sales management tips to double your ROI. Everyone Owns Customer Success Drift and CustomerGauge reached out to 100+ B2B companies to assess the state of buyer and customer experience. We asked them, “Who owns customer success?”. But this is also why it’s so hard to be customer-centric. If customer experience is a problem for another team, then you’ll never be able to put the customer at the center of everything you do. The way you’re going to create a happy, repeat customer – or a customer advocate – is by ultimately fulfilling the promise you made in the beginning during the sales process. And that takes everyone. The answer? Everyone. That’s the secret to the most successful companies today. Start with a Personalized Website Any of these sound familiar? Lack of insight into the journey and experience Website and other channels fail to convert Difficulty forecasting pipeline You know what solves all three of these challenges? Personalizing your website. Whether you’re using email, social media, advertisements, or events to attract new customers, they have one thing in common: they send prospects to your website. 60-80% of the buying experience happens without a salesperson ever talking to someone. Your website is your storefront. And it’s time to transform websites from being marketing-centric to customer-centric for a higher return on marketing investment. Make your website a conversation. It’s not just about changing the layout or branding, but creating a real-time experience for each customer who walks through your digital front door. That means: Engage: Meet them where they are. Using firmographic information and IP data, identify who arrives at your website and what they might be interested in. Understand: Deliver them to the right person at the right time to understand what problems they have and how to solve them. Recommend: Help them find the best solution for them. Nail the Sales-to-Support Handoff The most important part of the customer experience isn’t actually the buying process. It’s the onboarding process. You’ll just spend your time refilling a leaky bucket if you can’t get it right. But when we asked B2B leaders in the State of B2B Buyer and Customer Experience report, 57% of respondents said their onboarding was only “somewhat effective.” You’re never going to have a customer more excited than that moment right there. The first month to three months of a customer’s lifecycle is the most important. You’re building momentum, value, and engagement. Expectations are high, and if you don’t meet them, you’ve already lost them. You’ve spent all this time helping them down the funnel, being responsive, making promises. Without a good onboarding program, you’re basically saying, “See you later. Good luck!”. You need to respond to what they need. To increase your marketing ROI you need new, retained, and upsold business. And you won’t get the last two unless you fix your leak. Invest in Referral Programs Your best sales associates? They’re actually your customers. Yet 54% of businesses don’t have a referral marketing program. It doesn’t have to be complicated or expensive. But if the prizes are good enough, you’ll be pleasantly surprised how motivating this can be for the customers. And it’s important to your bottom line: Companies that link referrals to NPS and customer experience have a higher referral sales volume – nearly double. Remember, 84% of sales start with a referral. The customers that come to you from word-of-mouth need less convincing upfront, and they’re more likely to stick with you long-term. Conclusion Above are the 4 crucial b2b sales management tips to double your ROI. If you have any questions regarding this topic, contact us and we will help you firgure them out.
Top 5 B2B relationship management strategies we love
Amid unprecedented competition, business-to-business (B2B) enterprises are seeking to enhance their relationships with customers to drive both loyalty and growth. This effort requires better insights and more targeted messaging around customer behaviors, both of which can be developed by utilizing next-generation technologies and digital strategies to gather and evaluate customer data. However, many organizations’ desire for leading customer data solutions far outpaces their capabilities. But by breaking down silos, unifying data into a single view and utilizing a customer data platform these organizations have a significant opportunity to drive long-term value. As a matter of fact, in this article, we will suggest 5 B2B relationship management strategies we love. Identify business needs Before organizations can resolve their data challenges, they first need to identify and understand them. What problem is the organization trying to solve and why? What outcomes is it ultimately seeking? Once the “what” and “why” have been determined, leadership should then consider the organization’s desired outcome. For instance, it may want to provide customers with more consistent personalized experiences in real time across all channels. Management may also aim to manage privacy and consent to facilitate proper and compliant use of customer data across all channels. Conduct a data inventory After identifying these data-related concerns, organizations should perform a data inventory to gain visibility into the B2B customer journey. With the “inside-out” approach to inventory, companies assess the customer data they have, where it is stored and how it can be consolidated into a single location. By contrast, the “outside-in” inventory method considers value pillars, including expectations around connecting the company’s data, along with the specific data the company needs to locate to achieve its goals. A value framework can help organizations map data related to the issues that matter most to the organization; so that it can more effectively prioritize its data. Organizations can then develop use cases that better articulate what success looks like. Break down the silos and connect the dots Once organizations have identified their strategic objective, data silos must be broken down to find the data the business needs; and consolidate consent, privacy and preferences across systems for compliant data usage. With the right data all in one place, marketers can manage, analyze and activate it in new and interesting ways. For example, they can tie together every interaction a customer has across the organization; and create actionable, real-time customer profiles and segments from known and anonymized customer data. This unified data also helps marketers enrich and analyze multichannel data to derive insights about customers and their journeys. In turn, these insights can help them move from brand marketing to performance marketing by enabling them to orchestrate; and deliver consistent and personalized experiences in real time across all digital channels. Use this data to build more effective sales and marketing strategies and synergies With customer data in one place and greater visibility into every touchpoint, organizations can begin to connect and attribute touchpoints to individuals, account teams and functions. This gives sales, marketing and finance teams a better understanding of how marketing activities influence the closure of a B2B sale; and it enables more accurate measurements of the value marketing provides to both sales teams and the organization’s bottom line. Further, by implementing customer data platforms, organizations can use artificial intelligence and algorithms to attribute a certain percentage of the overall revenue to specific business functions; and adjust which touchpoint has more influence over a given sale versus another one. To help strengthen the relationship between sales and marketing, and more effectively support sales teams, marketers can draw and provide account-level insights based on their 360-degree view of the customer. These insights can help sales teams drive more meaningful one-on-one conversations with their clients. Carefully examine compliance insights B2B organizations need to have a first-party relationship with their customers. This means gathering and storing zettabytes of data in their systems; and using it to gain insights that help deliver exceptional customer experiences. However, they must be mindful of customer consent when doing so. Once the data has been unified the organization can create a data usage labeling and enforcement framework; which simplifies and streamlines the process of categorizing data and creating data usage policies. Conclusion Above are the 5 B2B relationship management strategies that businesses should take a look at. Tell us if you have any questions regarding this topic and we will help you to answer.
Getting smart with b2b lead management
For most businesses, your end goal will probably involve improving your marketing output to increase the number of leads you get. Those leads then turn to customers. To do that you need to use lead generation tactics to improve the number of leads you get. Therefore, coming up with a set of B2B lead generation ideas is essential. However, identifying and applying these ideas can be a challenge, because there are so many techniques to take into consideration. As a matter of fact, this article will show you how to get smart with b2b lead management. Make inbound your online strategy As we keep reinforcing in all our blogs, inbound is the method for generating better leads. Stop wasting your time and practise the philosophy! Firstly, learn about the inbound method. You can do that by going over to our premium resource, which covers everything. Secondly, create buyer personas. Again, you can do that by reading our premium resource and downloading our buyer persona template. Thirdly, execute a marketing strategy using content marketing, social media and other lead generation methods we’ve noted here. And finally, watch those leads come in! Prospecting on LinkedIn Have you ever thought about LinkedIn as a lead generation tool? We don’t mean sending prospects arrogant emails about how amazing your product is; we mean thoughtfully connecting with them and offering them valuable information. LinkedIn prospecting is one of the easiest B2B marketing lead generation ideas to practise because it’s free (to a certain extent), easy to use and the network holds thousands of potential customers that are a simple message away. You have a unique opportunity to target specific users in different sectors or organisations. Here are a few tips for LinkedIn prospecting: Create infographics When it comes to B2B marketing lead generation ideas, infographics are the royalty among marketers. With an infographic you can present complex data in a simple form, giving readers access to information and stats that are useful to them. To come up with a great idea for your infographic, you have two obstacles to overcome. First, you need to propose a creative idea for your infographic. Secondly, you need to find a skillful designer to construct your ideas. Infographics are flexible so you can reuse and repurpose them as you see fit. For example, if you have a large infographic, crop bits and use it in your social media strategy. You can release the full graphic at the end of the week to keep readers interested. You can also pitch your infographic to sites for guest blogs, where you can offer link exchanges and increase your profile on the web. Launch/update your company blog Blogging is an art. However, this doesn’t mean that you should treat it as an impossible marketing method. While it’s one the most effective lead-generation ideas for B2B, it takes time and you need to be patient. You need to invest a great deal of time in blogging to show its pulling power. When it comes to writing blogs it isn’t that businesses aren’t interested in doing it, it’s managing the time of employees and ensuring there are necessary resources to build the blog. Blogs are taking on the form of small ‘media centers’, with video, premium resources, images and podcasts bulking up written content. You don’t have to include all of the above, but you need to start somewhere. Get some content out there and worry about refining it at a later date. Conclusion If you like these B2B lead management ideas, why not give them a go? Successful business people are always searching for and applying new approaches to achieve the most efficient lead generation process. You should use our list as a starting point for your journey of exploration in the world of inbound marketing.
Tatics to Improve Customer Satisfaction with B2B Credit Management
B2B relationships are typically long-term partnerships that hinge on trust, reliability, and mutual benefit. One crucial aspect that significantly impacts customer satisfaction in B2B transactions is credit management. Effective B2B credit management ensures that businesses maintain healthy cash flow while also fostering positive relationships with their clients. This blog aims to explore the importance of B2B credit management and provide actionable tactics that businesses can use to enhance customer satisfaction through effective credit management strategies. Understanding B2B Credit Management B2B credit management involves overseeing and controlling the credit extended to business customers. This process includes establishing credit policies, assessing creditworthiness, setting payment terms, and managing collections. Effective B2B credit management is essential not only for maintaining a healthy cash flow but also for ensuring strong, long-lasting relationships with customers. Poor credit management can lead to disputes, strained relationships, and even lost business. When done right, B2B credit management can be a powerful tool for enhancing customer satisfaction. By providing clear guidelines, flexible payment options, and proactive communication, businesses can create a credit management process that is both efficient and customer-friendly. Tactics to Improve Customer Satisfaction Establish Clear Credit Policies One of the foundational tactics in B2B credit management is establishing clear and transparent credit policies. Customers need to know upfront what the credit terms are, how much credit they can access, and what happens in case of late payments or defaults. Clear credit policies help prevent misunderstandings and disputes, contributing to a smoother and more predictable transaction process. Key Actions: Offer Flexible Payment Terms Flexibility in payment terms can significantly enhance customer satisfaction. Different customers have varying cash flow cycles, and offering payment terms that align with their financial situation can make a big difference in their experience with your company. Flexible payment terms show that you understand and accommodate your customers’ needs, fostering goodwill and loyalty. Key Actions: Provide Regular Credit Reviews Regular credit reviews are essential for maintaining healthy credit relationships. By periodically reviewing customers’ credit standing, you can adjust their credit limits and terms based on their payment history and financial situation. This proactive approach helps prevent credit issues from escalating and shows customers that you are attentive to their needs. Key Actions: Enhance Communication and Transparency Open and transparent communication is critical in B2B credit management. Customers appreciate being kept informed about their account status, payment due dates, and any changes to their credit terms. Regular communication builds trust and reduces the likelihood of disputes, leading to higher customer satisfaction. Key Actions: Use Technology for Credit Management Leveraging technology in B2B credit management can streamline processes, reduce errors, and provide better customer experiences. Automated systems can handle everything from credit approvals to monitoring and reporting, freeing up your team to focus on more strategic tasks. Additionally, technology can provide customers with self-service options, making it easier for them to manage their accounts. Key Actions: Train Staff on Credit Management Best Practices Your staff plays a crucial role in the success of your B2B credit management efforts. Ensuring that they are well-trained in credit management best practices and customer service is essential for maintaining high levels of customer satisfaction. Training helps your team handle credit issues more effectively and provides consistent, high-quality service to customers. Key Actions: Leveraging Atom8 B2B for Effective B2B credit management Atom8 B2B, created by GritGlobal, is a powerful automation tool designed to streamline various aspects of B2B operations, including credit management. By integrating Atom8 B2B into your credit management process, you can enhance efficiency, reduce manual errors, and improve customer satisfaction. Key Features of Atom8 B2B: Conclusion Effective B2B credit management is crucial for maintaining healthy cash flow and fostering strong customer relationships. As a result, businesses can build stronger, more trusting relationships with their customers, leading to sustained growth and success in the competitive B2B landscape. Contact us for more.
