Getting smart with b2b lead management

b2b lead management

For most businesses, your end goal will probably involve improving your marketing output to increase the number of leads you get. Those leads then turn to customers. To do that you need to use lead generation tactics to improve the number of leads you get. Therefore, coming up with a set of B2B lead generation ideas is essential. However, identifying and applying these ideas can be a challenge, because there are so many techniques to take into consideration. As a matter of fact, this article will show you how to get smart with b2b lead management.

Make inbound your online strategy

As we keep reinforcing in all our blogs, inbound is the method for generating better leads. Stop wasting your time and practise the philosophy!

Firstly, learn about the inbound method. You can do that by going over to our premium resource, which covers everything. Secondly, create buyer personas. Again, you can do that by reading our premium resource and downloading our buyer persona template. Thirdly, execute a marketing strategy using content marketing, social media and other lead generation methods we’ve noted here. And finally, watch those leads come in!

Prospecting on LinkedIn

Have you ever thought about LinkedIn as a lead generation tool? We don’t mean sending prospects arrogant emails about how amazing your product is; we mean thoughtfully connecting with them and offering them valuable information.

LinkedIn prospecting is one of the easiest B2B marketing lead generation ideas to practise because it’s free (to a certain extent), easy to use and the network holds thousands of potential customers that are a simple message away. You have a unique opportunity to target specific users in different sectors or organisations.

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Here are a few tips for LinkedIn prospecting:

  • Develop relevant connections and create relationships with them
  • Enter LinkedIn groups and engage in industry conversation
  • Get to know your target company through its employees – If the company has a sales manager, they would probably deal with CRM management
  • Reach the decision maker with relevant content and helpful information

Create infographics

When it comes to B2B marketing lead generation ideas, infographics are the royalty among marketers. With an infographic you can present complex data in a simple form, giving readers access to information and stats that are useful to them.

To come up with a great idea for your infographic, you have two obstacles to overcome. First, you need to propose a creative idea for your infographic. Secondly, you need to find a skillful designer to construct your ideas. Infographics are flexible so you can reuse and repurpose them as you see fit. For example, if you have a large infographic, crop bits and use it in your social media strategy. You can release the full graphic at the end of the week to keep readers interested. You can also pitch your infographic to sites for guest blogs, where you can offer link exchanges and increase your profile on the web.

Launch/update your company blog

Blogging is an art. However, this doesn’t mean that you should treat it as an impossible marketing method. While it’s one the most effective lead-generation ideas for B2B, it takes time and you need to be patient.

You need to invest a great deal of time in blogging to show its pulling power. When it comes to writing blogs it isn’t that businesses aren’t interested in doing it, it’s managing the time of employees and ensuring there are necessary resources to build the blog.

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Blogs are taking on the form of small ‘media centers’, with video, premium resources, images and podcasts bulking up written content. You don’t have to include all of the above, but you need to start somewhere. Get some content out there and worry about refining it at a later date.


If you like these B2B lead management ideas, why not give them a go? Successful business people are always searching for and applying new approaches to achieve the most efficient lead generation process. You should use our list as a starting point for your journey of exploration in the world of inbound marketing.


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