How to master B2B eCommerce personalization on Magento
If you’re a successful eCommerce brand, you probably know that nothing does better than eCommerce personalization in helping customers feel special and then loyal to your brand. As online consumers become more and more demanding with choosing the best products, this makes this market more competitive than ever. Everywhere, we can see online stores selling similar quality products, and prices are also not much different. So how will customers decide? The answer, at this point, will depend on their personal experience at each website they visit. As a matter of fact, this article will show you how to master B2B eCommerce personalization on Magento. Target & profile With the help of technology, you can find out the exact list of potential customers by tracking traffic, registrations, ad views, etc. From there, you should track and find clues about your customers’ preferences, shopping habits, search history, and answer their questions to reach them deeper. Understand audience This is the essence of the process of creating a personalized experience. It will determine the performance of the program that you will later launch. However, to be able to meet the needs of understanding the entire customers’ buying process from A to Z, as we mentioned, you will need the right combination of technology. Optimize searching Searching for customer information indiscriminately will make you drown in a huge pool of information without knowing what to do with it. Instead, focus on keywords that users are interested in to suggest items related to the product they are looking for. In this way, it will increase the likelihood of targeting consumer psychology. 1:1 personalize To complete the eCommerce personalization process, you need to have enough information. In addition, aggregate and analyze data rapidly, deploy cross-channel, and optimize machine learning; so that your customers will feel that your brand is the ultimate destination. Which gives them exactly what they need and where they can trust in the long run. Factors to consider when choosing a personalized eCommerce platform Nowadays, you can make eCommerce personalization more convenient with the support of eCommerce platforms, as long as they offer the following features: Ability to act upon anonymous users: It is especially helpful to be able to support and provide a welcoming experience for first-time visitors to your website. Omni-channel support: Customers today can access online shopping on many different channels; and they will be happy if the stores support display and serve them wherever they go. Holistic data-driven approach: A tool that allows you to access comprehensive data about your customers will help the technology you use not to miss the necessary information. Layout personalization: When customers visit your website, a personalized layout will push them deeper into the following pages or categories. Optimization agility: This process should be completed as quickly as possible; so that you can build a solid customer base for your store soon. Micro-targeting: The more granular your eCommerce platform targets, the easier it is to shape the specific experiences customers want when making a purchase. Flexibility at scale: Every business aims for scalability, right? It will be frustrating if your business is going well, but the eCommerce platform doesn’t offer extended functionality. Conclusion Above are some ways to master B2B eCommerce personalization on Magento. If you have any questions, contact us and we will help you to find out. If you are a beginner and looking for a tool that involves some of these elements at the same time; then check out Grit Global. A Magento b2b website that offers you multiple channels, flexibility in creating customizing catalogs, prices; as well as Comprehensive Inventory Management Features. You will not have to worry and do tasks on your own with this genius invention. Let this be a part of your journey ahead.
What are the skills that an eCommerce operations coordinator needs?
A successful eCommerce business really needs the support of skillful eCommerce operations coordinators. A perfect eCommerce operations coordinator will need to possess some certain skills to do the business tasks and manage the operation smoothly and effortlessly. Therefore, our article today will list out some essential skills to be an awesome eCommerce operation coordinator. Essential Skills To Be An E-Commerce Operation Coordinator SEO SEO plays a vital role in leveling up your site ranking on the search engine. This can enhance your brand appearance and reach more target customers. Therefore, the eCommerce operation coordinator should have a comprehensive understanding of SEO criteria. In detail, they need to know how to create a blog to drive SEO and convert the target audience to paying users. Moreover, they need to know how to plan social media marketing strategies. Improving SEO and promoting brand awareness via SEO campaigns are also as important. Graphic Design Besides the content, the eCommerce operation collaborators need to make images and animation to visualize the content and communicate more lively with the customers. They may need to make the product photos and marketing stuff such as banners, ads, email frames, etc. become attractive and engaged to deliver messages to customers. Also, they need to manage and plan for the marketing campaigns in terms of posts, blogs, and irrelevant images on it. Knowledge Of ECommerce Platforms The most important field of knowledge that the eCommerce operation coordinator needs to comprehend is about the eCommerce platforms, especially the popular ones. They need to know how to set up, monitor and run eCommerce businesses. As well as update product information, connect with customers, and launch new product lines on the eCommerce platforms. Moreover, they need to have fundamental knowledge of each business department on an eCommerce platform. These include product management, inventory management, content management, customer data management to get involved in the business activities without difficulties. Utilize Technical Solutions The advantages of technical solutions to the business operation is undeniable. A lot of businesses utilize various applications and software to automate and strengthen the business tasks. The eCommerce operations coordinator need to select suitable applications to boost productivity and save time and efforts on business tasks. For example, if the business needs to help employees stay focused and work efficiently, it would be better to adopt automation. Therefore, an eCommerce operations coordinator need to choose and install powerful automation apps such as Atom8 to automate the processes and leverage productivity. Try the app here: Quality Assurance Quality assurance (QA) includes the processes which aim at ensuring the smooth and effective business procedure. The eCommerce operations coordinator need to have abilities to control the quality and improve the mistakes in each business task. For example, they need to take part in planning and developing testing programs. This is to check the quality of products, services, selling performance, employee performance. Then, file report to the head of each related department. Conclusion There are various skills that an eCommerce operations coordinator needs, depending on each business’s demand. We have listed out the most popular and essential criteria to be a good and competent eCommerce staff in this modern eCommerce world to help your business stand out from the competitors.
Which B2B eCommerce CMS do your Magento store need?
Despite the global economic uncertainty, eCommerce sales continue to grow at a confident pace, now accounting for 14.3% of all retail sales worldwide. More interestingly, eMarketer forecasts the eCommerce share of total global retail sales will hit 23% by 2023. This screams opportunity for stores looking to create or expand their online presence! Of course, a thriving industry attracts its fair share of risk-takers, so the competition grows fiercer by the day. Yet, if you’re thinking of joining the ranks of eCommerce entrepreneurs, the best way to start is by researching the eCommerce CMS landscape. This article will tell you which B2B eCommerce CMS your Magento store needs. BigCommerce One of the most prominent eCommerce platforms on the market, BigCommerce supports over 60,000 merchants of all types and sizes. With a plethora of built-in features and CMS capabilities, BigCommerce platform is powerful enough to facilitate the growth of fast-scaling eCommerce businesses and intuitive enough to empower complete eCommerce beginners. It caters to the full spectrum of the eCommerce sector. The platform is famous for its advanced SEO integration and flexible APIs, enabling merchants to connect to leading software and other CMS solutions, while leveraging the BigCommerce shopping cart in the backend. BigCommerce is fully hosted, Level 1 PCI compliant and available on a monthly subscription basis. WordPress WordPress is the most dominant CMS player in the industry, but it isn’t an eCommerce platform in itself. To transform a WordPress site into an online shop, you will need the WooCommerce plugin. Incredibly popular, the open-source WooCommerce platform is favored for its immense selection of extensions and themes — most of which are available for free. The great thing about these plugins is that they can easily enable missing features and functionalities within the WooCommerce core product at a click. The downside is that adding a high number of plugins leads to unnecessary complexity and impacts site performance. BigCommerce also offers a WordPress plugin that’s easy to integrate and adds an extra layer of convenience. It allows eCommerce merchants to combine the frontend flexibility of WordPress with the backend benefits; such as abandoned cart recovery, coupons and discounts and single-page checkout that comes out-of-the-box with BigCommerce SaaS platform. Drupal Although Drupal isn’t designed for eCommerce specifically, it can be combined with different plugins and frameworks to enable eCommerce functionality. In fact, it is one of the most widely used open-source content management systems; nearly as popular as WordPress or Joomla. Sadly, Drupal is not particularly user-friendly for those without significant development knowledge (although that’s slowly changing for the better). As a CMS, Drupal commerce offers incredible flexibility. If you combine it with the BigCommerce plugin, you get the best of both worlds — a fully customizable frontend and fully hosted backend. Shopify Shopify is one of the world’s well-known SaaS eCommerce platforms. Thanks to its simple interface and affordable pricing, it has become a popular eCommerce platform for startup merchants and small businesses. However, that’s not to say bigger brands cannot use the CMS. The number of features will depend on the type of plan you choose; so it’s best to study the features list before signing up. Shopify offers free 24/7 support, a range of free store templates and a separate POS system. The downside is that Shopify charges transaction fees for using payment providers outside of Shopify. Prestashop Prestashop is another open-source platform with MySQL data management and extensive backend code customizability. It boasts a huge variety of add ons and themes, enabling merchants to develop a web store from scratch with limited tech abilities. However, watch out for the total cost, as some of the extensions are quite pricey. The good news is that you don’t need to be a developer to build a website on Prestashop, making it a great option for startups and medium-sized stores. Businesses may overlook Prestashop due to its lack of free support. Conclusion Above are some examples of B2B eCommerce CMS that you can check out for your Magento store needs. If you have any questions, contact us and we will help you to find out.
