How does eCommerce digital transformation affect your business?
Thanks to eCommerce digital transformation, we are witnessing rapid development in the eCommerce world. There are a lot of inventions and initiatives to help the eCommerce business run smoothly, get closer to customers, work efficiently and earn significant profits. However, what are the true effects that your business will undergo? Our article today will list out some changes as a result of eCommerce digital transformation. What Can Ecommerce Digital Transformation Can Do For Your Business Enhance Customer Engagement This transformation helps the business come closer to its target customers. The business can run in various forms, including both B2B and D2C with the support of omnichannel, site access restrictions and customer accounts. This creates chances for the manufacturers, wholesalers to communicate with end-users to have fast reaction with market trends and customers’ preferences. The CRM systems also provide businesses a reliable source of customer data; and allow them to improve to meet customers’ expectations. The customers who receive care from the manufacturers will become more loyal than others. The eCommerce digital transformation can enrich customers’ data and create valuable insights from customer behaviors. Then, the system can generate product recommendations, essential guides to support customers’ shopping journeys. Get Rid Of Some Limits Of Shopping Online In the past, customers sometimes felt bored when shopping online because they could not have the same (or better) experience compared with offline ones. The eCommerce digital transformation has reduced the limitations of shopping online and attracted customers to come to eCommerce businesses. For example, AR (Augmented reality) has provided customers with like-real space to shop online with stores and outlets which are similar to brick-and-mortar shops. The customers can visit each corner, see the products, and observe the detailed design via their phones or desktop. Personalize Customer Experience eCommerce digital transformation creates chances for businesses to take advantage of big data to personalize customers’ experience. The innovative systems and tools can use machine learning; based on customer behaviors to modify site algorithms and generate personalized approaches; such as product suggestions, email marketing, promotions, and so on. Diversify Payment Methods The payment process is also upgraded as the result of digital transformation. Besides credit cards, customers now in some countries can pay for their orders by cryptocurrencies, buy-now-pay-later services, e-wallets. Customers can finish their order in various ways; even if they don’t have enough money to buy their favorite products, they still have alternative solutions to get those items. Boost Mobile Shopping Nowadays, customers love to live in a convenient world and eCommerce digital transformation helps them to do so. Customers can use their phones to go shopping via eCommerce sites or eCommerce applications. As a result, businesses need to optimize their site on mobile versions to serve a large number of customers who don’t want to install the app. Conclusion The awesome eCommerce digital transformation has changed some kinds of processes in your business. Therefore, if your business doesn’t want to be obsolete and incompetent, you should digitalize your operation to get the desirable results from the transformation.
5 upsell email examples that actually work
Upselling is a powerful strategy for eCommerce merchants who want to boost their sales and revenues. While eCommerce merchants can upsell in different forms, upsell email is considered as one of the most effective ways to reach directly to target customers with personalized lists of products. If you are still concerned about how to get started with upsell email, our article today will bring you 5 most effective examples that you can learn from. Apply Those Upsell Email Examples To Your Growing Sales Grammarly The first example that can inspire you is from Grammarly. When Grammarly notified customers that they have reached the limitation and need to upgrade to the next plan, they say “You were especially productive last week”. Beyond a compliment, Grammarly also provides personalized data on the customers’ activities and gives them some encouragement to be more productive. At the end of the email, Grammarly adds an up-selling part to invite customers to upgrade to a premium account. Also, they don’t forget to add information about awesome additional features of the premium plan to convince customers. Underwear Expert Underwear expert upsell email strategy has some similar points with other online fashion stores; as they recommend related items to complete the outfits. In their email notification about the ship, they add some recommended items for upselling with the call-to-action design. The Underwear Expert does not take the customers to the product page but leads them directly to the checkout page whenever they click on the suggested items on the up-selling emails. This approach can help the customers shorten the buying process, make decisions more quickly and avoid cart abandonment on up-selling items. Crocs Crocs have a slightly different upsell email strategy compared to other brands. Instead of direct upselling, Crocs send emails to give customers a discount on the next order. Crocs do not need to recommend specific products but still motivates customers to place more orders on the eCommerce site. Moreover, each discount will be enclosed with a specific expiration date; which can speed up customers’ decision-making process and make the product recommendations more attractive. If you are usually afraid of suggesting irrelevant products to customers, you can give this approach a try. Airbnb Airbnb provides customers various products and services to make the trips more awesome. In the order confirmation emails, besides the detailed information about what the customers placed, Airbnb also suggests some more destinations for the customers to visit; and thus they can extend their stay at the hotels for more nights. This is an indirect approach to upsell via something similar to customer care. Walmart Walmart also takes advantage of email order confirmation to upsell. Besides the detailed information of customers’ orders, Walmart also recommended similar kinds of products but bigger ( in size) than what customers had ordered. They don’t forget to display the amount of money that customers can save when buying larger-sized products. Conclusion With 5 the most effective upsell email examples that we have collected, we hope you can run an upsell email campaign to engage customers, motivate buying more and boost your revenues. If you still feel it is difficult to start with upselling, you can try Order Booster; to set the rules for effective upsell strategies as well as have more ideas to recommend related products on BigCommerce.
Common eCommerce backorder messaging to soothe customers
To confront the high demand for products and unexpected needs in some seasons, the eCommerce merchants usually take advantage of Backorder to ensure all the customers can buy their favorite products. However, the customers who hate waiting for late delivery, can be unsatisfied with backorder. Therefore, our article today will show you some common eCommerce backorder messaging to soothe your beloved customers. Common eCommerce Backorder Messaging Makes Customers Satisfied Thank You Email Like normal orders, the backorder also needs a sincere thank you email. The thank you emails do not only enhance your customer care but also provide customers with the confirmation of their orders. You can add a receipt, an estimated date for the delivery and a tracking link for the customers to follow up on their order status. Order Update Notification While the customers can not always be online and track their order via the tracking systems, the eCommerce store should send them emails about the newest order status; especially when each step is completed. This kind of email can help the customer feel safe about their orders and avoid forgetting them due to waiting for a pretty long time. There are some important milestones of the fulfillment process; including when the products are restocked, when the products are shipped and when the customer can receive the delivery. More than a status-updated email, the eCommerce merchant can add something interesting to it to keep customers engaged and avoid order cancellation as well as refund requests. Ask For Sharing Feedbacks Backorder is sensitive and fragile, so the eCommerce merchants need to understand the customers’ true needs, concerns and complaints; to improve their backorder as well as customer service. Whenever the shipment is shipped, you can let them have a couple of days to experience the products; and then, send feedback asking email. All you need to know to include the rating of products, rating of backorder, feedback about the process and recommended approaches that the customers are looking forward to. If the responses are negative, you need to double-check your process or reduce backorder. If not, you can take advantage of those feedback to enrich your testimonials and social proof, which can attract more customers using backorder in the future. Explain The Unexpected Problems Backorder, however, can not avoid some common problems such as late delivery, late restock, especially in the peak seasons. The emails that you need to send to customers do not only notify customers about the problems; but also include transparent explanations. For example, if the order delivery is late; the customers will want to know what is happening and what makes the delivery process so slow. Also, to keep them feeling safe, you should mention your solutions and clarify that your solutions will be effective. Next, the eCommerce merchants may need to give customers some options; to cancel the order or to wait for the orders with the compensation of 20% discount on the next orders. It would be better to encourage customers to keep the orders with a compelling compensation. Conclusion With our suggested messages for eCommerce backorder, we hope that backorder will no longer be your nightmare. If you decide to get started with backorder on BigCommerce, you should try the BackOrder app to have a smooth fulfillment process.
