Dollylocks – The Simple Step to Capture More Sales
About Dollylocks Dollylocks was founded by passionate dreadlock artistry and education specialist. Recognizing the need for a specially designed dreadlock maintenance product line, she launched Dollylocks in 2011. After more than 10 years of operation, it has become extremely popular globally as a vegan, residue-free brand for all hair types and textures. The Challenges Covid-19 brought disruption to most industries and businesses, and Dollylocks couldn’t avoid its effect. The global shortage of packaging and raw material hits hard, especially for a business prioritizing ingredient integrity and handcrafting their products in small batches. Therefore, Dollylocks has no choice but to put their items on backorder. That is when they have to face another challenge since their current eCommerce platform – BigCommerce has no native “backorder” feature. What they did to overcome obstacles Having over 20% of their category unavailable, Dollylocks needs a quick solution to receive backorders on their site. There are currently several workarounds, but they are time-consuming and problematic for inventory management. Considering this, the Dollylocks team went on a quest for a simpler solution, that’s when they found BackOrder in the app marketplace. BackOrder not only helped them allow purchases past 0 stock easily but also maximized transparency to customers during a difficult time. It also didn’t take much time to get familiar with how the app works. All that the team needed to do was assign out-of-stock items to the app and everything is ready. Furthermore, the support team was quick to respond to any inquiry and customized theme support. Results After two months of using BackOrder, Dollylocks was able to rescue 8% of its revenue. They absolutely love the app and began a new exploration with GritGlobal’s solution for upselling and cross-selling – Order Booster.
Bedford: The Journey To Customer Satisfaction
About Bedford: Bedford is an American photography company enriching people’s lives with a wide range of products in precision, optics, and even classes. Since 1974, Bedford has provided a great selection of high-quality products at the best deal, with a team of photography professionals providing excellent customer service. Bedford Camera & Video values its customers in many ways: “In specialty stores today you’ve got to create a service, a package, but you have to be competitive on price as well… not beat prices, but be competitive” – Stan Bedford (Founder of Bedford). “We’ll compete with the big-box stores, but we’ll do it smartly—by being productive,” he adds. The problem of running out of stock It’s not uncommon for a company to run out of stock on their most popular items, which results in customer journeys ending up somewhere else. During BFCM seasons, quality products can take a long time to arrive in the inventory and even longer deliver to customers. Meanwhile, the Bedford website has received a significant increase in traffic in the sales period and a decrease in conversion rate. The marketing campaigns become a waste if the customers do not finish their journeys at the check-out cart. Therefore, Bedford has looked at how they can smooth out the experience without accelerating the product delivery procedures, as it is pretty impossible at the time. The solution should assist us with product manufacturing and shipping numbers which we can estimate correctly each time we place product orders. Then, BackOrder came through While BigCommerce does not have such a native feature, Bedford chooses BackOrder because it appears conveniently as BigCommerce apps integrating perfectly with every E-commerce store. The app notifies customers about the out-of-stock products but still allows them to purchase and deliver them on a particular day. Being a solid solution to the problem, the team had signed up for enterprise plans and retained valuable customers. As a result, the revenue has increased by 16.4% since Bedford integrated BackOrder into the system. What made Bedford stay with us was not only because of the innovative solution but also because BackOrder has effortless 1-click installation and easy-to-use features. From being a customer to becoming a partner Being productive is the key to producing the most accessible and efficient customer journey and experience. “My honest desire is to treat them as I’d want to be treated if I were in their shoes,”- said the Founder. Bedford cares more about its customers and workers, so the team often looks for improvements in their daily tasks. During the busy seasons, the staff is frustrated with all the manual tasks. They have to spend their time with many things such as customer service, replenishment, campaign planning, etc. Bedford could make use of automation tools to automate these tasks. Thus, Atom8 is another solution we offered to help the team stay on track priority. They can focus on their profession and take advantage of their best daily time. Being productive is putting customers and workers first. “Stan Bedford wouldn’t open the stores on Sundays, explaining that it’s a day for the family.” BackOrder and Atom8 create a seamless customer experience and reduce a large workload, contributing significantly to Bedford’s productive philosophy. Bedford has received glowing customer feedback nearly daily through various digital channels.
BigCommerce merchants’ guide to improvising customer service for supply chain issues
During the eCommerce explosion, the eCommerce merchants need to deal with various supply chain issues due to the sky-high demand and short supply with other barriers to logistics activities. The supply chain problems can cause customer dissatisfaction and worsen your customer service, so the eCommerce merchants should prepare for those barriers during their selling activities. Today, our article will give you some solutions for customer service to confront supply chain issues. What Should You Do With Customer Service When Facing Supply Chain Problems? Be Transparent The customers should have detailed information and the right to keep track of their product fulfillment process, so the BigCommerce merchants should give them access to the tracking systems. If there are problems with their shipment, the sellers should provide customers with transparent reports about the incidents. When the customers are aware of the unexpected and uncontrollable issues, they can sympathize and are willing to wait for late delivery rather than keeping silent during the problems. Suggest Alternatives If you have a lot of products and one of them can be the alternatives to the customers’ products that get stuck due to supply chain issues, you can offer them the second choice. This approach can help avoid the negative impacts of supply chain issues and keep the transaction smooth. The BigCommerce merchants should pay attention to the supply chain shortage such as semiconductor shortages, plastics shortages, food shortages, etc. For example, the BigCommerce merchants can use organic or eco-friendly materials to replace some kinds of plastics. Another way that can help the sellers alleviate those shortages is using backorder. The BigCommerce merchants can install the BackOrder app and pre-set all the related products as backorder; the customers can still place orders and receive the shipment later. Compensate For The Delays No one wants to wait for a long time for their favorite products. You must reinforce customer satisfaction, you can compensate by giving them a discount, or voucher on current or next orders. Moreover, it is also a chance for you to keep customer relationships and encourage their demands on your BigCommerce stores. Keep Customer Engaged When customer satisfaction has been negatively affected due to supply chain issues, the BigCommerce merchants should keep them engaged via email marketing and real-time notifications. At this step, you can utilize customer data to generate insights and then find suitable approaches to connect with customers. The BigCommerce merchants can take advantage of this point to upsell or cross-sell with accurate well-matched product recommendations. However, it would be best if you still were careful because the border between suggestion and disturbance is delicate. Conclusion The global supply chain is stressful, so you need to have appropriate backup approaches to relieve the impacts on your selling activities. We hope you can improvise in customer service and run your BigCommerce businesses smoothly in this challenging context.
Too busy? Discover the best eCom automation agency to help you
Nowadays, eCom automation agency has expanded to leverage operation and business productivity. Many agencies can help you on the eCommerce transformation journey. However, choosing the most suitable partners for your store development isn’t easy. Therefore, today’s article will recommend some options for eCommerce automation agencies with detailed introductions of their products and services. Maybe You Need The Helpful Supports Of These eCommerce Automation Agencies. GritGlobal GritGlobal has been famous in the eCommerce world with its excellent automation solutions. They are the 2-time winner at the 2020 BigCommerce Flagship Partner Summit for Best User Experience and innovative integration award. If you are running businesses on BigCommerce and Shopify, you can get started with automation via GritGlobal’s solution: Atom8. Atom8 is considered an all-in-one platform that can help eCommerce merchants automate different business tasks, including customer segmentation, scheduling content posts, order fraud detection, order fulfillment, etc. Also, with Atom8, your staff will no longer feel overwhelmed with the heavy workload and busy tasks as they can stay in one place and complete necessary tasks with the support of Atom8 integration. Moreover, GritGlobal also provides other solutions for backorder, product recommendation, and B2B platform for eCommerce merchants. ArgonDigital ArgonDigital is also another option for automating your eCommerce business. This agency’s service will focus on marketing automation rather than the whole enterprise, so this could be the best choice if you are looking for the tools to strengthen your marketing strategies. With ArgonDigital’s solution, you can easily drive new leads to your eCommerce stores, convert them into buying customers and maintain long-term customer relationships. Bing Digital Bing Digital is a competent eCom automation agency with over 20 years of experience and over 500 projects in different industries. Although they have focused on eCommerce website building, they also provide automation transformation services for eCommerce businesses. They offer automation systems in inventory management, accounting, and shipping management. Moreover, they also allow business runners to keep their eyes on their business performance through performance reports. LunarEcom LunarEcom is an eCommerce automation agency that only supports eCommerce stores on Amazon. Despite the limited number of platforms, LunarEcom offers a full automation package from sales to different operation tasks. Moreover, LunarEcom is not only a service provider but also a trainer as they provide a consulting meeting to guide the business runners to help them learn how to manage an automation business. If you are currently running a business following drop-shipping models, you can confidently choose this agency as LunarEcom’s solutions are compatible with eCommerce dropshipping businesses. Conclusion We have collected and introduced the top agencies for eCommerce automation that can help you transform your business. We hope that your business will no longer feel stressed with the heavy workload and business tasks in the future.
