How to use customer insights to merchandise products for the BigCommerce store
Customer insight is one of the powerful factors to help you upgrade, strengthen and leverage your business selling activities. Many businesses know how to gain many customers inside with the smart tools; however, just a few companies know how to use them efficiently and effectively to contribute to the business success. Therefore, we suggest some approaches to help you utilize customer insights to merchandise products on your BigCommerce store. Ways To Utilize Customer Insights To Mechanside Products Examine Customer Journey Customer insights provide detailed information about the customer journey that you can examine at each buying stage. We can identify the barriers that customers encounter and whether they are satisfied or not. With the good points, we can focus on them, invest more, and develop our strengths in merchandise products. However, with the bad points, you can try to improve them and find the solutions to help the customers overcome the obstacles. Improving your weaknesses is extremely vital as the customers will appreciate it, reinforce their loyalty and enhance the brand’s reputation. Improve Product Quality One of the main functions of customer insights is to improve product quality. Customer insights will be fundamental for you to research the customer process of using your products, such as if they find any difficulties when using the product or whether the product meets their requirements and expectations. In detail, feedback is also one of the crucial factors in customer insight, which will recommend you improve the product in the future. When you can address the customer insights and use them to enhance your product features and functions, you can design the most realistic, helpful products and stand them out from your competitors. Enhance Customer Service Customer satisfaction and the effectiveness of your merchandise product strategies are also affected directly by the quality of customer service. Therefore, you need to take advantage of the customer insights to improve customer service. The customer service that sticks to the customer insights will be supportive and helpful and can retain many customers. Launch New Product Listening to customers will help you to have a chance to create and merchandise product line that has supportive and powerful features that the customers want. Therefore they are willing to buy it, and you will get success with the latest products. Strengthen Marketing Strategies Customer insight is one of the key ingredients for successful marketing strategies. By understanding what customers need, want, and expect, you can design and develop a marketing strategy that can convert the target audience into customers and maintain the customer relationship in the future. For example, Atom8 can group and edit customer categories based on insights and customer data to produce personalized approaches. Moreover, the existing customers’ customer insights can help you make plans to attract more customers in the same target segment. Conclusion Merchandising products is not too difficult if you know how to exploit customer insights efficiently. We have suggested some effective approaches that you can use to generate suitable strategies to merchandise products for attaining great customer satisfaction.
How to build a thank you page that retains customers
Customer retention strategies play a vital row in reinforcing, developing, and maintaining customer relationships for the businesses. The marketers usually conduct customer retention approaches after the purchase process, through post-purchase campaigns, etc. Today, our article illustrates how we can return customers via thank you page with detailed instructions and recommended approaches. Create Thank You Page To Enhance Customer Retention Redirect To Your Product Page Usually, the thank you page is the final step of the customer journey, so it’s difficult for them to have a chance to go back to your store and continue their shopping. Therefore, if you want to keep them engaged and offer them an opportunity to discover more interesting products on your eCommerce store, you need to redirect them to your product page, blog, or landing page. As a result, they can stay on your site longer, increasing the rate of making the next purchase rather than leaving your store and visiting another. Encourage Sharing Feedback Customers always need improvements in their shopping experience. Although they have successfully purchased your products, they may still encounter some issues during the shopping process. Therefore, you can take advantage of the thank you page to ask them for feedback. It should be a critical task. You just invite them to send the feedback and encourage them by giving vouchers for the next purchase. Asking for feedback also expresses your attention, care, and appreciation to the customers and helps them feel valued. Display Cross-sell And Upsell Page Like other pages on your eCommerce stores, the thank you page is also ideal for you to recommend products related to customer preferences, current marketing trends, and seasonal needs. Moreover, if the customers are satisfied and have successfully placed orders, they are possibly willing to make the next purchases. Also, you need to focus on personalization of the recommendation, taking advantage of customer data and the products they bought. For instance, you can use Order Booster to generate suitable and personalized cross-sell and up-sell pop-ups. Invite Users To Reach Out Next, a thank you page can help you give customers a reaching-out suggestion. It is an opportunity to invite customers to participate in your annual webinar, customer conferences, or other activities to enhance engagement. Moreover, you can suggest they subscribe to your blog and other communication channels to keep them in touch. Offer Free Education Or Trial It would be better if you could add value to your product by providing free educational usage and free trial periods. For example, if you sell smart devices or applications, you can offer tutorial videos or courses to utilize and take advantage of your products without any barriers. Moreover, you can give them a 2-week or one-month trial for them to experience and initially explore your app. Conclusion Different firms could have different customer retention strategies on their thank you pages. We hope our recommendations can be a valuable source to collect ideas and create a compelling thank-you page.
