Sockwholesale – The secret recipe to streamlining inventory management
About Sockwholesale Sockwholesale is an American footwear company that uses breathable Cotton Poly Blend to provide the perfect elasticity and high-quality socks. Besides the aesthetic factor, Sockwholesale’s socks are physician-choice diabetic socks that enable maximum blood circulation. They are ideal for patients suffering from edema, neuropathy, and diabetes, but they also are great for anyone that wants a great quality sock that won’t bind on the leg. Read our case study for Sockswholesale to learn more. This product is available in multiple lengths (Crew, Quarter, Low Cut, and Over the Calf) and in various colors and sizes. Sockwholesale became many American favorite brands not only because of its origin made but also its variable categories that are available anytime. So, what is the secret recipe for such streamlining inventory process? The common problem of the clothing industry Not just footwear, the clothing industry all has problems with inventory management because of multiple variants in colors, sizes, and materials. This became especially difficult for new businesses to forecast the most precise amount of inventory for the first year. Customers tend to browse endlessly through variants and would not want to end up with their favorites being out of stock. From the very first day, Sockwholesale has been suffering the problem because one of its unique selling points is the ability to provide a wide range of variants for each product. While it is still difficult to get the stock on some specific variants, Sockwholesale must put on hold on those variants and make them available for the rest. The main problem was that merchants wanted to do wholesale business; they would like to buy from every variant, not just a few. The final decision can be wholly dependent on such factors. And, Sockwholesale found BackOrder on the BigCommerce marketplace. Here comes the solution BackOrder is proud to be the only solution on BigCommerce, and from the very beginning in 2021, Sockwholesale has trusted us with their many variant products. Using BackOrders, they can showcase their long list of materials such as acrylic fibers, bamboo yam, combed cotton, and many more without worrying about their supply chain issues. After going on trial for two weeks, Sockwholesale has signed up for Enterprise Plan Store for almost two years now. Sockwholesale set the BackOrders for some product variants that could go out of stock or delayed due to the influence of pandemics or wars while setting the backorder threshold for in-stock variants to 0. Using BackOrders results in significant revenue savings and an opportunity for Sockwholesale to find a stable supply for such backorder variants. We hope that reading this case study on Sockswholesale has helped you advance your inventory management skills.
7 best BigCommerce marketing strategies to boost sales in 2023
Finding approaches to increase sales is always a top priority of BigCommerce stores. There are several ways to boost sales and attract customers, which bring different results. To help you not be overwhelmed by a wide range of techniques, our article today will suggest robust BigCommerce marketing strategy for your store development. 7 Best BigCommerce Marketing Strategies That You Should Never Miss Launch Email Marketing Considered the most effective approach to communicating directly with the customers, email marketing should be on top of your list. You can deliver different kinds of information, including promotions, product information, and engagement to the customers via emails. There are several kinds of emails, but you need to pay attention to certain features to make the emails more effective. You need to personalize email content to fit each customer’s demand and enclose a link to take customers directly to your site. Also, to enhance efficiency, you should use an automation app like Atom8 to automatically send email marketing to the target customer segment. Create Blogs With SEO To boost sales, you need to care about your site’s appearance on Google ranking and enhance the possibility customers can find out your eCommerce site through searching. Therefore, BigCommerce businesses should create blogs and articles with engaging content and powerful SEO. Some great signs of an SEO-friendly blog include keyword density, impressive titles and meta description, and powerful site performance, which largely contribute to the conversion. Engage On Social Media It is valuable if your BigCommerce stores become famous on social media. Therefore, BigCommerce stores should boost promotion on social media platforms to reach the target audience and convert them to customers. Businesses should schedule updating posts on social media to keep customers engaged and run paid ads to invite audiences to visit your BigCommerce store naturally. Boost Loyalty Program A loyalty program is considered the most powerful BigCommerce marketing strategy to attract old customers and encourage reordering. An attractive loyalty program will boost sales and maintain long-term customer relationships. There are different ways to run loyalty programs: accumulating points based on the amount spent, and the number of orders. Take Advantage Of KOLs/Influencers If you want to make stores widespread on social media with reviews, you need to take advantage of KOLs/Influencers. They are people who can connect with our target audience and share product information with them and promote our brand. However, businesses should choose suitable KOLs in their fields to convince customers to come to the BigCommerce store easily. Personalized Content Blog As you advertise your blogs to reach different segments, you need to personalize blog content to fit each group. Personalized content will increase marketing effectiveness and provide customers with interesting information rather than a mass of irrelevant texts. Product Recommendation Product recommendation is also known as cross-selling and up-sell, which offer more related products for the customers to shop. To conduct this strategy more effectively and efficiently, you should utilize OrderBooster to categorize customer segments and suggest well-matched items. Conclusion Finding the best BigCommerce marketing strategies for your eCommerce store is not too hard. We hope you can collect some awesome ideas from our list, apply them to your BigCommerce stores, and then wait for promising results.
