Atom8 February Update – HTTP Requests and More
Time flies when you are releasing new features! Only two weeks after our January BackOrder Product Update, we are updating Atom8 – BigCommerce Automation with a new robust feature: HTTP Requests Automation! Furthermore, Grit Global is changing Atom8 pricing plans better to reflect the app’s new features for 2023. We remain steadfast in providing accessible and effective eCommerce automation for all stores. Atom8’s 14-day free trial now offers three workflows and all features unlocked for testing! The essentials Atom8 HTTP Requests A powerful tool for cross-app integration, HTTP Requests by Atom8 makes cross-app integration with BigCommerce easier than ever! To create an HTTP Trigger workflow on Atom8, simply choose the HTTP Trigger to begin your workflow. With the right configurations, Atom8 HTTP GET request works as a trigger to your Atom8 workflow. If you want to connect your apps, data, and devices through an HTTP request instead, choose the Send HTTP Request action. Atom8 supports POST, PUT, GET, DELETE, and PATCH HTTP methods for sending requests. You can set up unique parameters and headers to further customize your workflow. To sum up, here’s what you need to do to start an HTTP Trigger workflow on Atom8: And, for HTTP Request workflows: Atom8 Pricing Plans 2023 At a Glance Grit eComLearn Newsletter From helping hundreds of eCommerce stores automate and optimize daily business, Grit distills the latest trends and proven techniques in a bi-weekly newsletter. Introducing: Grit eComLearn Newsletter, which you can sign up for free here! Thank you for reading our latest update to Atom8 – BigCommerce Automation application! Reach out to us for further inquiries.
BigCommerce Christmas sales strategies for better ROI
It is safe to say that BigCommerce is among the most popular eCommerce platforms in the world. Its easy-to-use and powerful interface delivers eCommerce businesses of all sizes with everything they need to make a thriving e-commerce brand. Festivals and holidays are the busiest times for eCommerce, and the Christmas season is no exception. By preparing the right BigCommerce Christmas sales strategies, your business can drive revenue and get better ROI. In this post, we will discuss how to do that. Discounting Time-bound discount is among the most common eCommerce trading tactics that can ‘tip over the edge’ shoppers already interested in your products or ones like yours. Although it may be ineffective in building customer loyalty or differentiating your brand, it is a great way to drive sales volumes and introduce customers to your products. Giving Campaign Giving will help your brands stand out, connect with customers’ values, tell a story, up commercial metrics, and more. From re-engaging existing customers to attracting new customers, cause marketing will give your store a competitive advantage and doesn’t break your wallet like aggressive discounting. You might consider giving a set percentage to your chosen charity or setting specific products in your store with proceeds going to charity. Combining donations and discounts is a good idea. Loyalty Incentives Another great strategy to increase repeat purchases is to allow shoppers to get loyalty points and additional rewards, which be converted to credits or products. You can offer products that complement their purchases to make it easy for customers to buy more. Whatever your chosen Christmas strategy is, tell your audience about it more than once across various channels, such as your web, social media, and email. Free Shipping and Give Free Gifts Most customers appreciate incentives such as free gifts or free shipping for their orders. Unlike discounting, this tactic doesn’t take value away from your items. Free products can be less valuable products or samples of your new stock. The Bottom Line Christmas time is the most profitable period for any eCommerce business. So don’t miss the boat and prepare BigCommerce Christmas sales strategies for the December madness. You may have no similar chance until the end of the next year.
Learn 5 eCommerce holiday sales tactics to enhance revenue
Take a minute to list all the holidays of the year that you know. Not just one or two, but a long list, right? A lot of eCommerce businesses and retailers take advantage of this to drive sales because this is when buyers are not only shopping for themselves but also looking for gifts for their loved ones. Regardless of your eCommerce vertical, there are various strategies you can apply to increase e-commerce sales. In this post, we’ll discuss five eCommerce holiday sales strategies you can use to build buyer trust and meet business KPIs in the upcoming holiday season. The 5 eCommerce Holiday Sales Strategies In 2023 Here are five tactics and tips to give eCommerce businesses and retailers an advantage this year. You can use a single one or multiple at the same time for maximum effect. Advocacy Marketing The holiday season is saturated with ads, so applying advocacy marketing can make your brand stand out from the crowd. There are some ways to use marketing to boost e-commerce sales, but we highly recommend tried-and-true advocacy marketing programs regarding driving holiday sales. Your loyal customers and fans will be invited to join your program by signing up with their social media profiles. After that, they will have a chance to gain points and win prizes by sharing your content with their family, friends, and followers. Ensure Your Web Is Holiday-Ready It is never too early to begin getting your web “holiday-ready.” Remember that even a few seconds of downtime during the holiday can be detrimental to your eCommerce sales. The truth is that a few seconds of delay can lead to a nearly 3% decrease in revenue. Buyers will be more likely to head over to a competitor’s site if yours fails to load correctly or is slow. So, preparing your site for large and sudden traffic is wise to avoid losing e-commerce sales because of technical difficulties. Here are some preparations you should consider: Create Holiday-Themed Content Spreading the cheer with holiday-themed content is a great way to put a festive touch to your messaging. Black Friday-themed Emails generated more than 30% higher conversion rate than BAU (business as usual) messages. That means buyers will appreciate your brand if you take the time to add holiday fun to your marketing communications. Here are two popular ways your brand can create (and include) holiday-themed content to boost eCommerce sales: Conduct A Holiday Photo Contest UGC (User-generated-content) posts have a nearly 30% increase in engagement compared to standard ones. You can collect UGC posts by conducting an online photo submission contest, allowing your customers to have fun together and show off their creativity. Then, share them with your loyal fans through emails, social media, and your website. Publish Themed Content Publishing themed blog posts is another fun way to drive traffic to your site and engage your customers. Remember that most of the customers are already planning out their holiday buying plans. The earlier your themed content is published, the sooner you can begin driving holiday sales. Decorating tips, gift guides, and historical facts about holidays are among the great themed blog post ideas. Build Personalized Shopping Experiences The Internet has given retailers and businesses a better way of selling. But they have lost some of the benefits they enjoy from traditional stores, including personalized help, friendly greetings, and the feeling that they understand the individual wants and needs of their customers. About 80% of customers are more likely to buy from a brand that delivers a personalized shopping experience, and approximately 60% of them are likely to become loyal buyers after the first purchase. So for this year’s festival, give your customers the gift of personalization with: Optimize the Mobile Experience Investing in a mobile-friendly web is a top priority for any eCommerce business. Quick and Easy – they are golden rules regarding the mobile experience. If you are unsure if your website is mobile-friendly, pull out your smartphone and conduct a quick test. This will tell you what it is like to shop as a customer. Forcing buyers to zoom in or scroll horizontally to see your product or text or include forms that take too long to complete are big nos. Here are some things you should implement on your mobile site: Wrapping It Up Holidays give an excellent opportunity for e-Commerce businesses to boost their sales and get new customers. So to maximize this potential, your business has to have tactics tailored for the holidays to differentiate your brand from others. Prepare your eCommerce holiday sales tactics as soon as possible to stay ahead of the competition and take advantage of the potential chances the holidays bring.
