The holiday season approaches, making it one of the busiest shopping periods of the year for fashion retailers on BigCommerce. Thanksgiving marks the beginning of this festive rush, and crafting the perfect email campaign can make all the difference in driving sales and engaging customers. In this post, we’ll explore some of the best Thanksgiving email examples specifically tailored for BigCommerce fashion stores. These examples will inspire you to create compelling campaigns that resonate with your audience, showcase your seasonal offerings, and boost your holiday revenue.
Top Strategies For BigCommerce Fashion Stores to Maximize CR with Thanksgiving Email Examples
- Reward Loyal Customers
Use Thanksgiving Email Examples to show your best customers you care. Give them bigger discounts than new shoppers. This makes loyal customers feel special and more likely to buy more from you.
- Offer More Than Just Deals
Don’t just talk about sales. Share gift ideas, style tips, or even recipes in your email workflows. This extra info helps customers and makes them more likely to buy from you.
- Help Customers Give Back
Create ways for shoppers to help others when they buy from you. Let them add a small donation at checkout or choose a cause to support. This fits the thankful mood of Thanksgiving and makes customers feel good about buying from you.
- Tell Stories in Your Emails
Don’t just say “Happy Thanksgiving.” Instead, tell a story. It could be about how a product was made, a special event, or how your company helped someone. Stories make your emails more interesting and memorable.
- Use Words That Fit the Season
Pick words that match how people feel at Thanksgiving. Use words like “memories,” “thankful,” “celebrate,” and “share.” This helps your message connect better with customers.
- Hint at Future Sales
While discussing Thanksgiving, give small hints about upcoming sales like Black Friday. This gets customers excited and ready to shop more with you later.
- Focus on Giving
Make your emails about giving – both you giving discounts and customers giving gifts. Add a sense of hurry, like “last chance” or “limited time,” to encourage quick buying. This matches the Thanksgiving spirit and can boost your sales.
Best Thanksgiving Email examples for BigCommerce Fashion Stores
Flyby – Reinforce the power of savings
Flyby grabs attention with a big “25% off” in the email subject. They talk about hangovers and how their product helps, which speaks to a common problem. The email includes a discount code, which makes customers happy and more likely to buy. They also show customer reviews, which helps new buyers trust the product more.
Nom Nom – Strike a conversation with first-timer discounts
Nom Nom offers new customers a big 50% discount to encourage first-time purchases. Their Thanksgiving email examples have a nice picture and friendly writing, talking about safe Thanksgiving foods for dogs. This addresses a specific concern pet owners might have. The email uses a bright red “Buy Now” button, which stands out and makes people want to click it.
Modern Citizen – Keep ‘em on their toes with a flash sale
Modern Citizen creates excitement with a quick sale offering up to 60% off. This kind of short-time sale makes people want to buy quickly before they miss out. These sales often work well, with many people buying in the first hour. When planning your sale, think about how long it should last and if you want to give loyal customers special early access.
Big Blanket Co – Count it down to Thanksgiving
Among Thanksgiving email examples, Blanket Co uses a countdown timer in their email. This can make many more people want to buy. They talk about Thanksgiving ending and winter starting, which makes their blankets sound perfect. They describe their blankets in detail, showing they’re well-made.
They use fun words and specific facts about their blankets. This keeps people interested and helps them imagine how nice the blankets are.
Color & Co – Take the customization route
Color & Co lets customers create their own hair color. People often like this kind of customization and are willing to pay more for it. The email shows pictures of what they’re selling, which helps customers understand the product better. They also use a good balance of text and pictures in the email, which makes it easy to read.
Ninja Kitchen – Encourage spending with tiered discounts
Ninja Kitchen offers bigger discounts when people spend more money. This can encourage customers to buy more things at once. Their email has a simple design that’s easy to read, especially on phones. This is important because many people check their emails on mobile devices.
Shapermint – Be the Thanksgiving stylist
Shapermint sends an email with Thanksgiving outfit ideas. They show they know fashion, which makes customers trust them more. They talk about how their leggings are comfortable for any size celebration. This makes their product sound useful and valuable.
They use a picture of someone looking at the important parts of the email. This helps guide customers’ eyes to the right places.
Evereve – Offer great budget fits
Evereve sells sweaters for under $100 in their Thanksgiving sale. They explain why these sweaters are good and how they can help customers. They’re smart enough to sell warm clothes in November when it’s getting cold in the USA.
They use arrows in their email to point out important things like pictures or “Buy Now” buttons.
Cult Gaia – Offer the most favorable shipping option
Cult Gaia offers free 2-day shipping for orders over $400. Many customers like fast shipping and will pay extra for it. Offering free fast shipping for bigger orders can help cover the shipping costs.
They put the most important information at the top of the email. This is smart because people spend most of their time looking at the top part of emails.
NatureWise – Offer jaw-dropping limited-time offers
NatureWise is offering a short-time sale of 20% off its probiotics. The company stresses that the sale won’t last long, discusses gut health problems, and encourages people to buy quickly.
They use big, uppercase letters in their headlines. This makes people notice it and want to read more.
Take Your Thanksgiving Email Campaigns to the Next Level with Atom8
Inspired by those Thanksgiving email examples and elevate your BigCommerce store’s Thanksgiving email campaigns with Atom8, the trusted automation app by GritGlobal used by leading stores. Atom8 simplifies your workflow, saving you valuable time and boosting sales efficiency. With automated discounts and personalized email campaigns, you can save up to 3 hours daily while keeping your store activities up-to-date.
Atom8 leverages BigCommerce automation features to optimize your campaigns and personalize customer interactions, driving sales growth. The BigCommerce Automation app allows you to create targeted email campaigns triggered by purchase behavior, ensuring your messages reach customers at the right time.
By streamlining your sales process with email automation tool, Atom8 frees you to focus on creating compelling Thanksgiving offers and content.
Final Thoughts
These Thanksgiving email examples showcase effective strategies for BigCommerce fashion stores to boost sales and engage customers during the holiday season. Remember to keep your emails visually appealing, mobile-friendly, and focused on addressing your customers’ needs and desires. Contact us today for personalized guidance on crafting compelling email campaigns that will resonate with your audience and drive sales this holiday season!
