Personalized Pricing Strategy in BigCommerce
Pricing strategy is one of the most important aspects of a business for it influences customers’ purchase activities. Retailers often use a dynamic price. However, a personalized pricing strategy is becoming more popular recently. What is the difference between dynamic and personalized pricing? How did automation help optimize your price list? The answer is as follows. Dynamic vs Personalized pricing The main difference between these 2 pricing methods lies in the variables based on which the price is set. Dynamic pricing depends on factors that are not customer-related. This includes the time of the day, date of the week, the demand for the product, competitors’ price, available supply, etc. With dynamic pricing, different customers at the same time in the same place would see the same price. The strategy doesn’t take into account the customer’s personal preferences and whether they are of value to your business. Personalized pricing is basically the opposite. This method relies solely on a customer’s characteristics and actions. Many demographics and behavioral data is evaluated to create a unique price, such as: Demographics like city, region, date of birth The frequency of page visit Customer lifetime value Shopping history and discount program Other products added into the shopping cart, etc In contrast to the previous method, with a personalized pricing strategy, in the same place at the same time, different people would see different prices. The goal is to maximize the sales capability of every individual customer. For example, loyal customers should receive better price offers than those who have never interacted with the brand. Thus a lower price would incentivize them to purchase more frequently from your store. Remember, a 1% improvement in your price can result in an 11% increase in your operating profit. Improve price list with automation The first step to set up a personalized price list is to segment customer information. Normally, retailers have to export the whole store data into a spreadsheet and start segmenting thereafter. However, this might take a lot of time reviewing and is always prone to errors. You need automation for convenience and better accuracy. With Atom8, this can be done fairly quickly. All you need to do is setting up a workflow to segment your customer based on specific criteria. Then you only need to export data of these customers when creating a personalized price list. Some categories that are commonly used by retailers are: Type of customer: new or recurrent The source of traffic: organic or paid or referral Geolocation based on IP address Shopping behaviour: total value, frequency of page visit, etc. Take this as an example, when a new order is placed, if the customer’s total value is equal to $1000 or higher, add them to the loyal group. After that, the personalized price list for the loyalty group will automatically be applied to this customer. You can also customize your price list with the BigCommerce Customer Groups feature. However, this is only available for Pro plans onward. All in all, Atom8 significantly improves your personalized pricing strategy in just a few clicks. Check out the app on the BigCommerce app store today! By using Atom8, your business will no longer worry about management tasks.
Why You Should Use Atom8?
As businesses and customers continue to move online, it’s crucial to maintain a high level of productivity. Yet how can you guarantee performance while working remotely? One solution is using Atom8, the automation app for Shopify and BigCommerce. What does Atom8 do? Atom8 is a workflow automation platform used to converts repetitive tasks into workflows that execute whenever needed. Once the workflow is set up, it’ll be automatically activated on a predetermined date and time without human intervention. This helps increase your team productivity, from creating spreadsheets, segmenting orders to facilitating customer engagements. Ultimately, the software makes your work easier by taking over all the tedious parts. Some of the app features include: Auto-categorize orders (based on value, locations, etc) Auto-segment customer (based on demographics, spending, the total number of order, etc) Auto-tag customers on CRM, email marketing, and delivery platforms Auto-generate reports & lists on Google Sheet Auto-publish products Auto-notify of low-stock items, abandoned cart, or high-value orders Auto-detect and halt high-risk orders Why should you use Atom8? 1. It saves time Atom8 helps you save time by completing both simple and complex tasks. Whether it is to label orders and customers or to trigger email marketing on another platform, the app can undertake it much faster than you do manually. The more tasks involved in a process, the more complicated and time-consuming it becomes. Without Atom8, you might end up waiting until midnight to publish sales products or spending the whole afternoon checking orders. 2. You don’t have to know about programming One alternative to SaaS is to build your own software. However, this requires a lot of time and resources. You have to do massive research on what your business needs, how to integrate it with your current system, and how your employees adapt to it after deployment. You will also need high-skilled IT and HR staff to train users and solve any pop-up issues. Ultimately, you’ll need to constantly update your software to eliminate flaws and keep up with changes within your business model. All of this is extremely frustrating, especially for small and medium merchants. On the other hand, Atom8 is a ready-made solution that you can integrate into your website without any adjustment. Many providers also offer 24/7 support if any problem arises. You don’t need to write a single line of code to have your work automated. 3. You reduce mistake It’s absolutely fine to check your performance result manually. However, manual work often comes with flaws. Once your staff is tired, it’s easy to miscount the inventory or put the wrong first name in the email sent to your customers. The worst is that not every mistake can be fixed easily. Your customer might feel uncomfortable for not receiving an order confirmation and never come back to your store again. Meanwhile, technology never gets fatigued. You set up the workflow once and it’ll execute similarly every time. All you need to do is double-check your workflow once in a while to improve it if needed. 4. It streamlines your important tasks Ultimately, it’s all about getting things to work. Atom8 can be integrated with email marketing platforms, order management, and inventory management tools. For example, you can set up a workflow to segment customers based on the order amount and send them a thank-you letter right after an order is placed. This helps you keep everything on spot and ensures all your productivity apps are compatible with one another. It also means that all platforms are functioning well and so is your web store. This allows you to streamline all the important tasks within your organization and prevent you from forgetting anything. Install Atom8 today Atom8 has positively transformed a lot of workplaces within years of operation. It is a simple app that can do a lot for your business, even problems you don’t realize that you have. Try it today!
Franklin Energy: Automation for Discount Programs
About Franklin Energy Franklin Energy is an industry expert in designing and implementing grid optimization programs for utilities, state, and municipality clients in the United States and Canada. Over 20 years of establishment, the firm has expanded beyond the commercial and industrial sector to be a full-ride provider of energy efficiency and demand response solutions. These days, their service contains 3 main categories, which are programs, platforms, and products. Struggles to find an automation solution Operating within 3 different sectors at a time, Franklin Energy has been constantly looking for the best automation solution that can effectively reduce the number of repetitive tasks. Their most urgent need was to schedule discount offers with a percentage off such as “20% off” or a set amount, such as “save $14” depending on the type of products. In addition, Franklin Energy’s staff were frustrated with having to wait until midnight or the opening of a business day to publish themes, product categories, and pages. Therefore, it’d be better to have a full-stack automation platform taken over them all. However, previous solutions have yet to fulfill their ambition, until they came across Atom8. Why Atom8? Atom8 prides itself to be the first automation platform for BigCommerce merchants. The app comes with easy-to-use workflows, not to mention several pre-built templates that can be utilized immediately. It only took the team a little time to get familiar with the app interface and activate their first workflow. More importantly, Atom8 allows Franklin Energy to schedule multiple events simultaneously, regardless of the time, place, and discount rate. To do this, they need to set up a workflow following an If-then logic. 1. Choose the time and date on which to publish the sale price 2. Set the workflow condition. In this case, the action is applied to all products included in the Sale category. IF any of product categories match the following: Name is equal to Sale 3. Set the action to perform THEN change the product sale price into a discount of 20% and make it visible on the storefront DELAY for 24 hours THEN remove the product from the sale category and make it invisible on the storefront Apparently, Atom8 allows the merchant to expand the promotion duration to serve the best of their customers. “It seems like the possibilities with scheduling changes in the store is almost endless.” Thanks to Atom8, Franklin Energy now has less manual work. By streamlining their business operations, the app also contributed to raising the company’s overall customer satisfaction. Additionally, the company found the Atom8 customer support team exceedingly professional and responsive. “The customer service is more than accommodating and willing to help out with any issues,” said Jamie Fiore – the retailer’s representative. With that being said, the team has ever since trusted Atom8 for its robust functionality that smoothes their omnichannel business strategy. Moving forward Franklin Energy has noticed a significant performance acceleration compared to previous years thanks to the Atom8 integration and effective workflows. Hence, they decided to apply Atom8 to nearly 20 other BigCommerce stores they are managing. Recently the Atom8 team has released the new Action feature: Change product sale price on the variant level. Once this action is triggered, the sale price will be applied to every variant in the parent product. “There is nothing to complain about Atom8”.
Order Management Automation Best Use Cases
Order management is an important part of any retail business. Without a proper order management strategy, you might lose track of the inventory or miscommunicate with your shipping partners. Unfortunately, 46% of SMB still use a manual tracking method, which is always prone to error. One solution is to employ order management automation integration on your eCommerce platform such as Shopify. In this article, we’ll discuss order automation software and some of the best use cases. 1. Tag high-risk orders with a note Fraudulent orders are always a big concern for businesses. Firstly, it creates a false positive about your sales capability while causing tremendous financial loss. You might end up losing your shipping and insurance cost, chargeback fee, and other related costs. The worst is that it damages your reputation and drives your customers away for fear of friction. Once you have detected an email address with signs of fraud, you can set up a workflow to prevent similar situations in the future. When the email address associated with the order includes a specific term, the system will automatically postpone the order and send a note to your staff to verify it. 2. Notify staff of unfulfilled orders after several days There are several reasons why orders are not fulfilled after several days. It’s likely that the product is not back in stock in time, or someone forgets to add them to the task list. There should also be some technical problems so that your staff is unaware of new orders. Either way, it would cause customer dissatisfaction if they don’t receive the product as promised. Therefore, you should always keep everyone informed about any changes in the store. Set up a workflow to notify your staff about unfulfilled orders. This would prevent any mistake during the order processing that might damage your business. 3. Sort order by shipping address You always need to segment orders into different groups to avoid confusion. However, it is frustrating to look into and label every product manually. With order automation, you have it done right after the order placement. All you need to do is to set up a workflow with predetermined category names. Then whenever the conditions are met, your order will be automatically sorted. Now your staff can group packages to the same cities and regions immediately without going back-and-forth between numerous orders. 4. Emailing dropshipping partners Dropshipping is the business model in which the retailer has another company selling their products directly to customers. This helps reduce the storage and other related costs while you can offer a wide variety of items. It’s also beneficial for testing new products as the seller doesn’t need to keep any product in their system until demand arises. To maintain consistent communication, you might want to email your dropshipping partners after you receive an order so that they can prepare it in time. Order management automation with Atom8 If you are looking for software to automate your order management process, Atom8 is probably the best on the market. The app comes with an easy-to-know interface, which only takes a few minutes to get used to (verified by our previous customers). You can customize the workflow as you want. Otherwise, there are plenty of pre-built templates to use. Atom8 can also be integrated with other platforms such as email marketing, delivery management, and inventory management tools. This helps create centralized management for your store, making your work a little easier. We’re running on a free forever plan for Shopify owners. Check it out today!
Best B2B Shopify Apps
B2B commerce is the process of selling products between two businesses. The Shopify Plus plan is dedicated to the B2B merchants with various support functions. In this write-up, we’ll discuss the best B2B Shopify apps that can help improve their operation management. HubSpot CRM HubSpot has a powerful freemium CRM that has become popular among Shopify merchants. The app is fully integrated with Shopify, allowing for simple data synchronization between your online store and the CRM dashboard. Users can also customize workflows based on customer information on Shopify. Let’s say you wanted to contact customers who had spent less than $25 in your shop. You can build an automated workflow in HubSpot that uses buying data to segment customers that meet your requirements. Then you can set up another workflow to automatically send marketing emails to increase their average cart value. Salesforce Salesforce bills itself as the world’s best CRM network, claiming approximately 20% of the industry. This is a top-notch platform with such a large flex––and it does. It can be easily integrated with Shopify and other hosting platforms. In addition, the app can connect with other apps to build more complex workflows to store and segment information. This helps save time spent looking up customer data while interacting with them. Tradegecko Among the best B2B Shopify apps, Tradegecko is well-known for its enormous ability to support e-Commerce businesses. The app combines various features such as Order Management, Inventory Management, and Customer Relationship Management into a single app. You can tailor the prices for individual customers and keep track of their interactions. SEO Manager The ultimate way to get customer attention is to get to the top of search results. However, it’s increasingly challenging to remain on the first page due to raising competition worldwide. Although this cannot be automated, some resources can help you improve your search rankings. SEO Manager was created to improve your store’s rankings. It quickly assesses the primary ranking criteria that your site lacks and proposes the appropriate solutions. Frequently Bought Together Frequently Bought Together makes it easier to sell more products at a time. It suggests items that can be used with the customers’ choice under the search results. This helps boost cross-selling of related goods. At the same time, buyers can choose to order more significant quantities of requested goods in exchange for lower prices, which is referred to as upselling. The app also assists you with bundling. This feature allows the customer to purchase the correct item and cross-products at a reduced price. Tool for integrating the marketplace The B2B business model is entirely reliant on sales and commission sharing. As a supplier, you can’t just keep bringing goods to your dock; you also have to clean out your inventory. In other words, the more sales you make, the more money you make. Your goods will get more attention if you sell them on an open market. They not only exert a wide range of interests but also assist you in selling your products in bulk. In Shopify, here are a few Marketplace integration tools that can bind you with the big retailers, allowing you to meet your goals faster. Atom8 As an entrepreneur, there are always a bunch of tasks every day, many of which are repetitive such as filling customer information or publishing products. This makes everyday work extremely tedious and exhausting. Atom8 is one of the best B2B Shopify apps that allows for creating workflows that execute whenever need without human intervention. You can also set up the time and place you want such action to take place. Just make sure your workflows are built logically and can be understood by the whole team. Users can also integrate the app with other platforms such as BackOrder, Mailchimp, or Shipstation to streamline the whole operational procedure. Find out more about our free forever plan here!
4 Steps To Handle Customer Complaints
Your company would never flourish without a strong customer base. This is why customer service is so essential. People are more outspoken about their encounters with companies – whether positive or poor – than ever before, thanks to the Internet and social media. In other words, it is necessary to listen and respond to customer complaints. Despite all the efforts to run the company, there would always be mistakes once in a while. Given that only one out of every 26 unhappy customers report back to the company and that an unhappy customer would tell about 15 people about their bad experience, you’ve probably already lost a lot of potential customers. Nobody enjoys dealing with consumer issues, but they can also be an opportunity for you and your company to shine. This is your chance to build a customer who will be pleased and loyal for the rest of their life. While providing excellent customer service should always be a priority, here are four steps to handle customer complaints if you ever encounter one. Recognize the problem After you’ve listened to them out, accept the issue and note it down. Rephrase your customer’s words and repeat them to make sure you understand the whole problem. This also makes them believe that you’re willing to listen and aware of what is going on. Recognizing the issue does not imply that you agree with the customer’s point of view; rather, it indicates that you consider and value their viewpoint. Therefore, you should say things like, “I realize this must be very difficult for you,” or “If I understand you correctly…” before paraphrasing the complaint. Show your apology While it will be tough, swallowing your pride and apologizing for your customer’s bad experience. Apologizing, like acknowledging, does not imply that you agree with the consumer or accept responsibility. Thanking your customer for reaching out with their problem may seem counterintuitive. However, in fact, it demonstrates that you’re still looking for ways to better your business. Furthermore, it shows that you appreciate their perspective and are prepared to help them solve their problems. More: magento pos Seek information After you’ve listened to your customer’s complaint and given them time to calm down, it’s your turn to take the lead and gather all the facts. Now begin with questions for clarity in a relaxed manner. Then, continue with a sincere dialogue with your client. You would have gained your customer’s confidence by being kind, listening, remembering, and apologizing. However, you mustn’t ask questions that your client has already answered. Making them repeat themselves will exacerbate the feeling that you weren’t paying attention in the first place. Respond quickly The final step to handle customer complaints is to respond as soon as possible. Once you’ve collected all of the data you need, it’s time to develop a solution that will satisfy every related stakeholder, particularly your customer. With a good solution, you’ll be able to breathe a sigh of relief when your customer is happy. It’s essential to be adaptable in this situation. You should always follow the company’s policies and instructions. But it’s also crucial to go above and beyond for your customers. Never propose a solution that you cannot implement, for it would just set you back. Perhaps a small gift card or a discount on future purchases would suffice to calm things down. You may also offer to replace the item for free or upgrade their membership or buy in the future. Allow the staff to make decisions independently while trying to find a solution. Passing an angry customer up a chain of command can exacerbate the problem, so it’s best to avoid it whenever possible.
eCommerce Productivity Tools You Should Use
As a company owner, you’re being pulled in a thousand different directions that it’s difficult to know where to concentrate on. That’s why many eCommerce companies need productivity tools to keep track of their work. The best productivity apps ensure that you use your time wisely, removing tasks from your plate that you don’t need to do and automating tasks that aren’t worth anyone’s time. You can start boosting efficiency through the entire team once you’ve mastered your time management. Use these eight free productivity apps to ensure that everyone in your company can access the resources needed to get their work done as quickly as possible. Trello Trello is the perfect project management software for teamwork. The app helps handle tasks that need to be passed through different members or teams before completed. With Trello, you can: Build different blocks for each stage in your project Transfer tasks from one block to another as they are completed Assign tasks to the people in charge Assess the status of each outstanding job at a glance Trello is suitable for workflows involving authors, editors, graphic designers, and hiring and recruiting, where there are many people that are responsible for particular tasks at various stages of the process. Slack Slack is a real-time chat app that allows teams to connect. When email’s asynchronicity isn’t quick enough, individual team members can send instant messages to each other. What makes Slack outstanding among eCommerce productivity tools is that it has a place for full-team discussion and collaboration. However, Slack’s most outstanding feature is its usability. You can also connect the app with other platforms to do things such as: Create help tickets from Slack conversations Save attachments directly to Dropbox or Google Drive Add to-dos received in Slack to your to-do list, etc Slack also simplifies obtaining knowledge from your colleagues. For example, you may add an app that gathers updates for a regular standup, takes food orders for a catered lunch, or automatically sends weekly employee engagement polls. Some of these apps are free, while others are charged, but the Slack app store has a wide selection to choose from. Wave Accounting Wave is a free, feature-rich business accounting platform that allows owners and finance teams to collaborate on revenues, invoices, expenditures, and earnings. You get unlimited bank account transfers, invoicing, and receipt scanning with Wave’s free plan. Thus it is much simpler to capture and consolidate all of your business expenses and revenue. Add the employees’ company credit cards to charge their costs and use Wave’s mobile app to upload pictures of receipts. You can also accept payments via Wave (though transaction fees apply) and have revenues in foreign currencies automatically converted. Finally, add your accountants and bookkeepers to your system so that you’re all operating with the exact details. Remember to set permissions to ensure that only the information you want them to see is visible. Atom8 One specialty among eCommerce productive tools is Atom8. This is a workflow automation platform that allows for converting repetitive tasks into workflows that execute according to predetermined rules. You can set up a process to publish products, pages, and themes whenever you want. In other words, you don’t have to wait until midnight or until the business day opens to upload them. You can also tag customers and orders based on their characteristics such as location, order value, total spending, and many more. Furthermore, the app can be integrated with email marketing platforms such as MailChimp or Sendgrid and delivery management tools like ShipStation to streamline your operation. For example, Atom8 will trigger an automated campaign on MailChimp whenever there is a change in the order status. By taking over repetitive tasks, the app free time and resources worth spending on more impactful business activities. We’re running a free forever plan for the Shopify store. Check it out now!
5 Shopify Tips For Beginners
Having the first Shopify store is interesting and nerve-wracking at the same time. One of the most common mistakes made by new shop owners is over-optimizing the wrong sectors while overlooking the basics. Therefore, you always need some tips and tricks to build a better online store. In this write-up, we’ll break down Shopify tips that ensure you’re focusing on the right stuff. 1. Make as little modification to the theme as possible You can customize your Shopify theme in any way you like. It’s incredible! However, just because you have the choice to customize in some way doesn’t mean you should. If you’re a new business owner, one Shopify tip I suggest is customizing your store as little as possible. The platform already has professional designers who created the theme you built on your store. Thus focus on updating the photos so that customers have a better sense of what you’re selling. If your theme only works with a certain number of items, then customize your store for that number or switch themes. 2. Install ready-to-sell items in your store Among Shopify tips, this enables you to decide on which product to be present on the website. If you’ve recently signed up for Shopify or are considering doing so, you may be stumped as to what to offer. Some Shopify store owners sell one-of-a-kind items that they have designed themselves. Wholesale inventory is purchased in bulk from other online retailers. You can also create print-on-demand items that are personalizable. 3. If you have a limited budget, advertise on free platforms The majority of people who open their first online shop try to make money as soon as possible. As a result, they turn to Facebook Ads for their first cha-ching. That passion of yours is admirable. However, if you’ve never made a Facebook ad before, the first one is more likely to get an oh no! So, to begin, integrate your Facebook Pixel into your website. Then, on your website, create a retargeting ad. This may be a retargeting add-to-cart ad, which converts the best (at least it does for me). Now, to avoid wasting resources, concentrate all of your energies on attracting free traffic to your website. Go to Pinterest and start pinning a lot of things. Be sure to pin other photos, so your account doesn’t get flagged as spam. You want to advertise aggressively while also adhering to the terms of service. 4. Update your stock inventory on a routine basis One of the most useful Shopify tips is to add no more than 25 items to your online store on the first day. I understand how tempting it is to add them all at once, but you’ll have a better chance of succeeding if you start with a smaller batch. Then, depending on how much time you have to work on your shop, add many new items every week or month. You want to show Google (the king of organic traffic) that you update your website regularly. Google’s crawlers are conscious when you add new items, blog posts, or pages regularly. Hence this is absolutely better than upload all of your goods on day one and never post another product again. 5. Get rid of design with the draw method You can now draw on your product images in Shopify. Using this function to erase logos from your pictures is a good example. As you can see in the picture below, I drew a red line. Unfortunately, the line is broken, and this was achieved by removing part of the red line with the white brush. If you have a logo on your white background picture, the white meeting will help you remove it quickly and easily.
eCommerce Metrics You Need To Know
You need eCommerce metrics to assess your website’s performance to make improvements if needed. In this article, we’ll discuss the most common and important metrics both beginners and long-term merchants should always take into account. What are eCommerce metrics? Any quantifiable, regularly established calculation of website output is referred to as a metric. Some of the examples are conversion rate, average order value, cart abandonment rate, and traffic sources are all examples of good eCommerce metrics. There’s a reason why the list of eCommerce metrics is so long. Google Analytics, social media, your online store, product pages, homepages, checkout, and shopping carts are all rich data sources that contain quantifiable data, ready for you to track and analyze over time. When is the best time to check my eCommerce metrics? You may be wondering how often you should review your metrics as we step through the most essential list. Well, the answer is always the same: “It depends.” 1. Once a week Some metrics should be reviewed every week to ensure that the company is in good shape. Website traffic, social media interaction, and impressions are all examples. 2. Every two weeks Bi-weekly metrics are better optimized for broader sample size, less affected by any differences that may arise within a given week when zoomed out from the weekly metrics. Average order value (AOV), cost per acquisition (CPA), and shopping cart abandonment is examples of bi-weekly metrics. 3. Monthly Because of traffic trends or, more likely, your marketing patterns, monthly metrics necessitate a longer data window. Email open-paced, multichannel interaction, scope, and add-to-cart abandonment are examples of monthly metrics (or other micro-conversions). 4. Every three months At least as described by these time intervals, quarterly metrics are the most strategic. These quarterly metrics will be the long-tail activities that prove that your company is thriving and rising, while your weekly and bi-weekly metrics have shown that your business is stable and surviving. Email click-through, consumer lifetime value, and subscription rate are examples of these metrics. Crucial eCommerce metrics 1. Conversion rate The percentage of visitors to your website who become customers is referred to as your conversion rate. An industry-standard conversion rate is about 2%, which might sound poor when considering the number of people surfing the internet every day. This is why the eCommerce competition is extremely fierce. Your conversion rate is acceptable if your online store makes one sale for every 50 visitors. However, due to the effectiveness of their eCommerce website, some online retailers may have a much lower conversion rate, while others have lifted theirs above 2%. 2. Abandonment of cart Abandoned shopping carts, or cart abandonment, occur when customers add goods to their shopping cart and then exit the store without purchasing. When this happens more often than expected, it’s crucial to figure out why the customer would leave if they were curious enough to fill their cart. There are various causes for cart abandonment, with an estimate of 75% of all online shopping carts being abandoned. 3. Average order value The average order value in your online store is just what it sounds like: the average monetary value of customer orders. This can be found in the dashboard of your eCommerce platform. This is a crucial statistic because it tells you how much money you make per client. Since it depends on what you’re selling, there’s no “standard” average order value to equate to yours. Instead, compare the cost of attracting new customers to the average order value. This will assist you in determining how much money you have available to spend on consumer acquisition. 4. Rate of Bounce The number of website users who leave without viewing a second page is known as your bounce rate. This is traffic made up of people who come to your storefront for a few seconds and then leave without engaging. The average bounce rate is 36% or 36 visitors per 100. Auto-generate data with Atom8 Normally, you have to use Google Analytics and your platform dashboard to gather data. However, these are often raw data that you need to calculate and visualize to attain the final performance pattern of your store. If you don’t have a centralized data gathering system, i’s easy to forget some data points that might mislead your analysis. With Atom8, this is perfectly preventable. Every order placed in your store will be automatically generated into a spreadsheet that is connected to your CMR. This way, you no longer have to manually update information at the end of the day. Not only does it eliminate human error, but it also helps foster productivity. Check out Atom8 for BigCommerce stores today and enjoy your work!
How To Reduce Shipping Cost
As people are shopping from home, shipping is taking an essential cost for businesses. Retailers have to make sure the package arrived on time at the most reasonable price possible. However, this is not always the case. In this write-up, we’ll discuss the most effective ways to reduce your shipping cost. Work with a variety of suppliers There’s no rule in dropshipping that says you have to give one supplier all of your business. Diversification is, in reality, a great way to find the best goods at the best prices. When it comes to shipping prices, the same is true. Many goods are available from several suppliers. For example, you may sell an Amazon product available on AliExpress and SaleHoo. So, if the product is perfect but the shipping cost isn’t, don’t be afraid to search around for a better offer and a higher return on investment. With the coronavirus wreaking havoc on factories and warehouses and governments constantly reviewing what constitutes “important business,” your suppliers’ operations could come to a halt at any moment. However, you can use one of your other services if one of your suppliers is out of service if you have an alternative solution. Know what shipping options you have Besides private shipping companies, you can always consider public services. The United States Postal Service (USPS), China Post, and the Royal Mail are only a few national carriers open to dropshipping. They also differ significantly in price, delivery time, and monitoring. China Post, for example, can take 20 to 50 days to deliver worldwide, while USPS may deliver in two to 15 days, but only within the United States. The crucial thing to remember is that these are subject to change. Yes, researching the cheapest carrier for each product for each destination can be daunting, but it’s the only way to reduce the shipping cost to fulfill each order. ePacket delivery Then there’s ePacket delivery, which is available for goods sourced from China and Hong Kong in more than 40 countries. ePacket delivery is cost-effective and provides an extra layer of security with built-in monitoring. ePacket, like FOB shipping, isn’t always the most cost-effective option. It isn’t always the fastest, either. Shipments can take anything from two weeks to a month to arrive. It is, however, dependable and, in many cases, affordable. Reduce the amount of packaging you use Two surefire ways to increase the shipping costs? Dimensions and weight. The bigger and heavier your package is, the more you have to spend to get it to the destination. Minimal product packaging is the way to go. You’ll want your shipments to be as small as possible (while still protecting the items inside) and as light as possible. Now, if you’re shipping anything like books, you can not have many lightweight packaging choices. The packaging, on the other hand, is something you can manage. Final note All in all, costs are the backbone of your business. A high operating cost would result in lower revenue, which might put your business at risk in the long run. Therefore, always aware of optimizing your shipping to reduce the cost.
eCommerce Retention: Why Are You Losing Customers?
To increase eCommerce customer retention, it’s critical to stay on top of the web design, customer personas, exclusive deals, and user experience. Unfortunately, anything can go wrong one time or another. There are some very popular eCommerce errors that cost customers money. In this post, we’ll break it down for you. Coupons and promotions were not considered Gimmicks do not drive sales, but initial sales can be boosted by offering coupons and discounts. However, vouchers can be challenging to manage considering the time frame and a small audience. In these cases, this tactic is taxing on e-retailers. You’ll also risk attracting customers who are only interested in saving money with no retention intention. Rather than using coupons, consider sending out a newsletter with percentage discounts. Customers are likely to pay more if they receive percentage discounts rather than dollar discounts. This is because it’s difficult to predict what your customers will need. Thus a percentage discount allows them to order whatever they want at a lower price. It’s also important to remember to create separate landing pages for coupons, which reinforces the promotion’s specifics and offers guidance and limitations. Make sure you’re using appealing, straightforward, and consistent wording on your page. Intrusive pop-up advertisements Google has announced that using interstitial advertising, especially on mobile, would drop a website’s rating. These ads, also known as pop-ups, can obstruct relevant content and make it difficult for users to see the content they want to see, resulting in a negative and frustrating user experience. In addition, closing the advertisement is often challenging and deceptive. In fact, the disapproval rating of pop-ads is 73%. People these days are often overwhelmed and feel stalked by digital ads, 81% of whom close a website due to a pop-up advertisement. In other words, overwhelming pop-ups are rendering your opportunity for eCommerce retention. What is the solution? Consider advertisements as a salesperson trailing you around a shop. Will you tell a customer what your ad says in person? Don’t bother them if it doesn’t add value. Negative interactions stick with customers and taint websites. Having a sluggish checkout procedure Maintain a straightforward, linear, and user-friendly checkout process. Too many screens or complicated instructions can cause issues and discourage sales. When a customer fears that their privacy might be at risk, they are more likely to abandon the operation. For example, 17% of consumers would leave their shopping cart if they are concerned about payment protection. One way to make the checkout experience more user-friendly is to have a multistep process and show consumers where they are currently. Lacking a marketing strategy Your marketing strategy is significant in maintaining a stable eCommerce customer retention rate. Even though email plays a vital role in eCommerce, many businesses are unaware that email marketing is the most cost-effective tool for retaining customers and attracting potential buyers. Business owners can communicate directly with their customers by using email marketing. Not understanding who the client is eCommerce companies will benefit significantly from reviewing audience demographics. The television industry has for a long time studied how to use viewer demographics and viewing patterns to market goods through advertisements. When it comes to the value of knowing the customers’ wishes, the Internet is no different. Know who your clients are so you can assist them in making decisions. For example, a salesperson can consciously gauge a store’s popularity by viewing customers in real-time in a typical brick-and-mortar store. In the digital environment, conversion analytics and bounce rates will help you track your shop’s performance.
Best eCommerce Inventory Management Software
Inventory management might be daunting sometimes, especially for brands using a multichannel strategy. That’s why you need the best eCommerce Inventory Management software to assist your work. 1. QuickBooks Commerce (formerly TradeGecko) The Accounting software Commerce Platform (formerly TradeGecko) is a single, centralized system that allows commerce brands to control their retail and wholesale operations and applications. Because of its core features and vast ecosystem, companies can easily simplify order workflows, improving operational efficiency and customer satisfaction. In addition, it enables you to handle various distribution platforms (including Shopify, Amazon, WooCommerce, Wayfair, and others), fulfillment locations, expedite payments, build private B2B eCommerce experiences for wholesale customers, and automate device connections through multiple channels. Costing QuickBooks Commerce costs about $35 a month for the Founder kit, including support for one customer and ten monthly sales orders. A lite version costs $69 per month, a miniature business version costs $169 per month, and a business version costs $459 per month. The more money you pay, the more functionality you receive and more users. Advantages Excellent for all types of companies. Multiple distribution platforms are supported. The interface is easy to use. Disadvantages There are some glitches in the app. Customer service isn’t excellent. 2. Inventory Management in Quickbooks QuickBooks is another cutting-edge inventory management tool that works in tandem with the Quickbooks accounting system. This ensures you can keep track of the bill of materials, stock levels, and invoicing all in one place. Quickbooks is a powerful inventory software solution that allows you to quickly and easily see how much of a particular item you have on hand. From the same user-friendly customer interface, you can get real-time inventory valuations and keep track of your purchase orders. Advantages It is easy and convenient to use Time monitoring and tax assistance With third-party integrations, you can be as creative as you want. The price is fair. Disadvantages There are no features that are unique to the industry There isn’t a lot of dedicated help available (except on Advanced) Outside of accounting, only limited analytics are available Costing QuickBooks Inventory Management and Order Fulfillment depend on the QuickBooks program’s total cost. The QuickBooks Essentials kit only includes time monitoring and bill management. The $70 QuickBooks Plus service, on the other hand, provides inventory monitoring. You can get QuickBooks advanced for $150 a month, including a dedicated account manager and invoice batching. 3. Inventory Management with Zoho Zoho Inventory Management is one of the most well-known tools on the market, designed to assist businesses in increasing revenue, and expanding operations. Zoho Inventory not only helps you manage your offline and online inventory, but it can also combine with other resources in your sales strategy. You can connect Zoho to your Amazon, eBay, and Shopify accounts from a single application, build purchase orders, manage drop shipments, and more. Furthermore, with serial number features and batch tracking, you can monitor every item in your inventory from beginning to end Costing There is a free edition of the Zoho Inventory, but it has many limitations. The paid version starts at $49.00, but you can try out the features with a free trial first. 4. Fishbowl When it comes to asset management, FIFO software, and accounting systems, Fishbowl inventory isn’t as well-known as Zoho inventory or Quickbooks, but it’s quickly gaining traction. Fishbowl might be the inventory management system for you to monitor inventory and evaluate your business needs. Fishbowl will help you with anything you want to do with your business, from drop shipping tracking to inventory details, barcoding, and other advanced features. Furthermore, you will get more done because this powerful program combines with some of the most common tools on the market. Costing The initial cost of Fishbowl inventory management, which is about $43,95, can seem to be a little high. On the other hand, your license does not expire, so you won’t have to renew it every month or year. Stitch Labs Finally, Stitch Labs is all about making your life simpler, whether you’re a small company or a large corporation. It’s a robust management software for monitoring invoicing, on-premise orders, and inventory products. Besides, a user-friendly GUI provides the same level of convenience that Quickbooks and Zoho users expect. Furthermore, growing brands can use Stitch to market their consequences in various ways and quickly review stock levels through multiple channels. Stitch Labs’ personalized experience includes everything from pre-discounted inventory to loyal schemes and more. Thus it is ideal for businesses who want to merchandise uniquely. Costing There are 3 billing packages of The Stitch Labs, which are Essentials, High-growth, and Premium. However, their prices vary based on your sales volume every year.
