There are six key challenges that render online shopping opportunities. These impediments are typically the result of seemingly minor errors that people barely pay attention to.
Your website is loading slowly
Did you know that 40% of consumers claim they would leave a website if it takes longer than 3 seconds for a page to load? Surprisingly, nearly 80% of these potential customers claim they will never return to a store that forced them to wait an extra couple of seconds!
This means that if your processing is not fast enough, you’ll lose nearly half of your customers (forever!) before they even get to your store. Fortunately, thanks to Shopify’s global CDN, their merchants already have the loading pace optimized with a superfast 80 millisecond page response time.
Your interface is not attractive enough
Make sure your web design is consistent with your brand. Be uncluttered, professional, and simple to navigate. Your customers will notice colors, typeface, font size, and photos on your store, so make sure all of your designs well represent what your brand is all about.
Your website has a low level of confidence
One of the challenges to online shopping is building customers’ trust. People often regard the lack of confidence as one of the primary reasons for shopping elsewhere. In addition to improving your website’s overall “look,” you will increase potential customers’ confidence in your brand by:
- Adding detailed information about your brand’s goal, FAQs, refund policy, and delivery details to your store
- Including several high-resolution photographs and videos of your goods from various perspectives
- Use user-generated content in your online shop
Adding customer feedback to your product pages will make your customers even more likely to complete a purchase. In addition, authentic input from real-life customers will help you develop emotional connections with your customers, hence raising confidence in your brand.
Delivery choices are limited
We’ve spoken about how important good website graphics, usability, and quick page loads are. Now challenges to online shopping are not to discourage your customer from purchasing during the checkout process.
You never want to lose your customers at the last possible moment!
Many customers report being turned off by a lack of delivery options and details during the checkout process. To tackle this, provide your customers with three to five different shipping choices (along with their estimated delivery dates).
Payment currencies are in short supply
66% of consumers now shop cross-border and that 1 in 4 customers would abandon a website if their currency is not available at the checkout. In other words, it’s more important than ever to have multiple major global currencies.
Taking your eCommerce store global has never been simpler, thanks to Shopify’s latest internationalization features and multi-currency functionality. So there’s no reason to hesitate anymore.
Your menu is difficult to navigate
A confusing, unnecessarily thin, or difficult-to-access navigation menu on your desktop or mobile store is another significant deterrent to customers making purchases. To make your customers’ checkout experience as quick and straightforward as possible, you should:
- Keep your navigation menus at the top or to the left of your web pages (where your customers would expect to find them)
- List the key categories first, then the subcategories
- At the top of each list, have a prominent search bar
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