In each peak season, your business needs to come up with plans to increase sales and deal with skyrocketing demand. Besides, it is a great chance to earn more satisfaction from large amount potential customers. During these times, applying appropriate eCommerce tools is definitely essential for your business.
Based on the customer’s shopping journey, our blog will suggest the 6 must-have eCommerce tools that will rocket your business during peak seasons!
Top 6 eCommerce tools that boost your business profit during peak seasons
Mailchimp is a popular Email Marketing tool that creates customer-facing email marketing programs. It brings an all-in-one data analysis, insights, and marketing platforms to help your business achieve goals faster. To be specific, the tool provides audience insights in terms of demographics, segmentation, preferences, etc. From these data, you can create email marketing automation workflows based on insights data. Noticeably, you can use it to deliver customized marketing experiences. Mailchimp is very ideal for low and medium-sized organizations as its analytical and technological tools come with its low-cost plans.
Klaviyo is a dynamic eCommerce marketing platform designed for growth-oriented eCommerce merchants. With the deep integration to eCommerce platforms like BigCommerce, Magento, Shopify and Shopify Plus, the tool can provide you insights from real-time collected data to target the exact people you want. Then, you won’t have to sacrifice the time it takes for your marketing to have an impact on your bottom line. Compared to Mailchimp, the data of Klaviyo is updated more regularly. In addition, Klaviyo scores higher than Mailchimp in terms of support quality, ease of doing business with, and product direction.
Hubspot, particularly its Marketing Hub, with the strong point of CRM. It helps sales and marketing teams align, promote sales enablement, increase ROI, and optimize your inbound marketing strategy to produce more qualified leads. It also provides a marketing platform, automated emails and workflows and responsive customer service. However, its price plans appear to be expensive, Hubspot seems more suitable for medium to large-sized organizations.
The powerful eCommerce tool that should be involved in the list to help your business achieve the best outcome in peak seasons, is Atom8. It can integrate with BigCommerce, Shopify and Magento.
On BigCommerce platform, Atom8 promises to be the ideal automated merchandising solution, boosting your business’s efficiency and profitability significantly. It can add or remove products to set categories. Moreover, your products will also be displayed or hidden depending on their availability. Atom8 also has the capability of modifying product sort orders based on customer expectations to improve visibility.
While on Shopify, Atom8 enables your product information to be displayed according to consumer activity, such as whether they want to search for and select that type of goods.
BackOrder is a tool that makes zero inventory will no longer be a concern. It works by allowing you to change available conditions. Customers can purchase products as usual, and items will be shipped to them as soon as they become available. Your company will no longer have to worry about out-of-stock items! As a result, your customers will be happy because they can purchase what they need, and you don’t have to worry about losing your sales.
6. MSI by ConnectPOS
Last but not least, you can manage multiple warehouses with MSI, which is an app from ConnectPOS. It works with multiple eCommerce platforms: Magento, Shopify and BigCommerce. MSI allows merchants to transfer inventory in and out of warehouses. You can avoid the out-of-stock problems in some warehouses with these characteristics, while excess stock is reported in others. Also, the price is very affordable for medium organizations and has no hidden fees.
This blog has shown the top 6 tools to help your business “survive” to the fullest during peak seasons. If using these tools wisely, I am sure that your profits will greatly increase. I hope you can find something useful from this post!