When your small business grows, the systems and processes can get more complicated and messy. You may find yourself overwhelmed by hundreds of small, repeated tasks. However, by automating the processes for your online store, most or all of these manual, repeated tasks can happen by themselves without people doing them. The great thing is that with eCommerce tasks automation, your team won’t have to spend time on those repeated tasks. Instead, they can focus on interacting with customers, being creative, and thinking about the big-picture strategies to keep growing their business.
How Does eCommerce Tasks Automation Work?
Most automation for online stores happens through automated workflows with three steps:
1. Trigger
2. Condition
3. Action
For example, let’s say you own a men’s clothing store, and you want to offer discounts based on how much customers have spent at your store:
- Platinum customers: Spent over $5000, get 70% off
- Gold customers: Spent over $3000, get 50% off
- Silver customers: Spent over $1000, get 30% off
Here’s how the automated workflow would work for a platinum customer:
1. Trigger: The customer places an order.
2. Condition: The system checks if the customer has spent more than $5,000 total.
3. Action: If so, the customer is put in the Platinum group.
With automation, you don’t have to do anything extra for this process. The system just automatically does it perfectly on its own every time.
Typical Examples of eCommerce Automation
Automating processes for your online store can help eliminate tedious, repetitive tasks and simplify processes that could slow you down. Some examples of eCommerce tasks automation include:
Workflows
Workflow automation tools are designed to manage your business’s routine administrative and operational responsibilities. They can streamline day-to-day tasks and allow you to coordinate multiple systems at once.
Notification Emails
Automated emails about abandoned carts, order tracking, order fulfillment, and customer loyalty promotions keep customers updated on their orders or your business happenings.
By automating this—through simple messaging software or complex workflows—you can save time and effort while assuring customers that their needs are top priority.
Fraud Detection
Fraud is a major issue for online businesses, with $20 billion in losses worldwide in 2021. Automated fraud detection removes much human error in fraud. Automated fraud workflows can verify each order through tools like address checks and IP tracking.
Due to potential legal issues, automated fraud filtering is crucial for high-risk order businesses.
Marketing Automation
Marketing is critical for growing an online business’s success. Whether email marketing or managing digital platforms, manual marketing is very time-consuming.
Integrating automated processes into marketing systems saves significant time and manpower, opening doors to new opportunities and ideas.
Benefits of Tasks Automation in eCommerce
Automating processes for your online store can improve customers’ experience while allowing your business to focus on more critical tasks that require planning and people skills.
Here are some ways your business could benefit from eCommerce automation:
Saves time
eCommerce automation is key to getting more done in less time. It allows online store owners to put time-consuming tasks on autopilot, such as:
- Automatically publishing/unpublishing website and social media content
- Automatically hiding/unhiding products and catalogs
- Automatically changing how products are displayed and merchandised
- Automatically grouping and reaching out to customers
- Automatically notifying team members
Boost sales and marketing
Tasks automation can significantly help eCommerce sales and marketing teams in several ways, including:
- Providing a personalized customer experience by automatically grouping and reaching out to customers in real time.
- Ensuring a timely response with automated email/message sequences instantly sent after customer activities.
- Enabling proactive, dynamic email marketing campaigns scheduled to go out automatically at set times.
According to recent statistics, using automation for sales and marketing can increase the number of leads by 80% and improve efficiency and marketing return on investment by 45%.
Reduces errors
Poor data management and consistent errors can hurt your business, causing customers to leave and impacting your profits.
Accurate data and information are critical for the success of your online business. With so much data on your website, an automated workflow can save you time and prevent human errors from causing significant issues.
With data backed up by real numbers and computer programs, you and your customers can be confident that you’re getting the correct information without mistakes.
Enhances customer experience
Customers value getting quick responses from a website. 90% have said that getting an immediate response is essential when they have a customer service question.
By automating customer service processes and workflows – like chat programs and self-service options – you can help ensure high customer satisfaction and keep customers coming back.
Providing a straightforward, responsive experience through automation is vital to creating happy customers for your online business.
Ultimate Solution for BigCommerce Tasks Automation to Optimize Your eCommerce Site – Atom8
Atom8 from Grit Global is the ultimate solution for BigCommerce automation, streamlining operations, and optimizing your eCommerce site. With its powerful integration, Atom8 seamlessly connects with BigCommerce, allowing you to automate routine tasks, personalize customer journeys, and boost sales. By leveraging Atom8’s cutting-edge automation capabilities tailored for BigCommerce stores, you can enhance efficiency, improve customer engagement, and increase revenue.
Atom8 represents the definitive solution for automating tasks for BigCommerce and optimizing eCommerce operations. Merchants can automate any recurring merchant activity by crafting customized workflow automation. Each automation workflow implemented has the potential to reduce manual labor by 2-3 hours.
Atom8 integrates with existing BigCommerce applications to automate order categorization, customer management, sales automation, data management, marketing automation processes, and more.
The app provides unparalleled flexibility, enabling merchants to customize any action utilizing HTTP requests. Diminish manual effort and amplify efficiency – permit Atom8 to handle repetitive tasks, allowing merchants to concentrate resources on amplifying their BigCommerce business’s growth.
In Conclusion,
Automating tasks and processes is critical to optimizing and improving your BigCommerce online store. Tasks automation reduces manual work, increases efficiency, and enhances the customer experience. Automating repetitive tasks like order management and marketing saves time and avoids mistakes.
If you also want to optimize your BigCommerce store, contact us to explore Atom8’s task automation solution. Atom8 allows you to create custom automated workflows and integrate them with your existing BigCommerce apps, streamlining eCommerce processes with ease.
