Most marketers use marketing automation software. However, many start using it too soon before they actually need it. Also, many lists of recommended tools include complex and expensive all-in-one platforms that not every marketing team requires.
In this article, we explain how to know if your team is ready for comprehensive marketing automation platforms. Then, we group the best digital marketing automation tools based on common use cases – so you can find the right fit for your specific needs more easily.
What are marketing automation tools?
Marketing automation tools are software that can automatically handle repetitive marketing tasks for you. Some tools just handle email campaigns, scheduled email sequences, and updating contact records. More advanced tools can also help with scoring leads, rotating leads to salespeople, sending SMS messages, and more marketing activities.
Using marketing automation can benefit your business by making your marketing efforts more efficient and freeing up your time to focus on higher-level strategy. For example, these tools can collect valuable data that allows you to personalize your marketing campaigns better and increase the number of leads or sales you get.
How to Choose the Best Marketing Automation Software
Here are some key things to think about when picking the best marketing automation software for you:
- Your Budget and What You Need: Help you work more efficiently on high-value tasks. Consider both the price and what features you actually need.
- User-Friendliness: Make sure the software has a simple interface that is easy for your team to use and navigate.
- Analytics and Reporting: You’ll want to track the performance of your marketing campaigns. Ensure the software provides the specific metrics you need.
- Integrations: Check if the tool integrates smoothly with the other software and systems you already use. Integrations help you manage data better.
- Potential Limits: Some tools limit the number of emails, contacts, etc. Understand your business volumes to avoid hitting those limits unexpectedly.
- Try It First: Before deciding, try to get a demo or free trial so you can test out the features yourself to see if they really meet your needs.
The 10 Best Marketing Automation Tools Available to You
Atom8
Atom8 from GritGlobal is a powerful marketing automation tool that empowers businesses to streamline their campaigns, nurture leads effectively, and drive conversions. With its intuitive interface, advanced segmentation capabilities, and comprehensive reporting, Atom8 delivers a seamless and data-driven approach to help businesses achieve their goals and stay ahead of the competition.
Its marketing automation is among the most powerful eCommerce marketing automation tools. It auto-publishes blogs and updates website themes on schedule. During sales, it auto-applies discounts and switches banner ads. Atom8 integrates with Klaviyo, Mailchimp, and other tools via API for seamless omnichannel automation.
Moreover, the specialty is allowing eCommerce brands to streamline content publishing, implement sophisticated promotions with dynamic pricing/ads, and integrate their marketing stack – all automated to boost productivity and revenue.
ActiveCampaign
The truth is that marketing automation tools cannot do everything – there are some marketing tasks that still require human involvement.
ActiveCampaign designed its software based on this idea. It includes features like notification emails that assist and enable marketers and salespeople rather than trying to fully replace them.
Sender
Sender is a capable yet cost-effective email and SMS marketing automation tool that allows you to grow your business without overspending.
The platform is built to help e-commerce stores, small businesses, bloggers, and B2B startups automate their email and SMS marketing campaigns.
Sender provides smart automation, segmented contact lists, a form/popup builder, and more useful features. It’s a great tool for businesses looking to build their subscriber base, improve audience engagement, and drive more revenue growth quickly and affordably.
Omnisend
What makes this platform unique is its omnichannel capabilities. Omnisend allows you to include multiple communication channels like email, SMS, push notifications, Facebook Messenger, etc. into the same automated workflow.
This means you can create a seamless, integrated experience for your customers by automatically sending them messages through whichever channels they’ve opted into receiving from you. The automation spans different channels rather than being limited to just one.
Mailchimp
Mailchimp started as an email marketing tool, but it is currently evolving into a full-fledged marketing automation solution. While its expanded capabilities still need to be fully evaluated, Mailchimp was one of the pioneering email marketing tools. It has taken that experience and turned it into a robust and easy-to-use email automation tool.
Automizy
Automizy focuses on streamlining and improving email marketing campaigns. It provides a range of tools and features to help businesses start, manage, and optimize their email marketing efforts.
Automizy offers capabilities like AI-powered subject line testing, pre-built email templates, automated email workflows, A/B testing, audience segmentation, performance analytics, and more. It also helps maintain consistent and personalized messaging for your audience across emails.
Constant Contact
Constant Contact is a well-known and user-friendly email marketing automation tool. It provides businesses with an easy way to create, send, and track email campaigns through its range of features.
With Constant Contact, you can set up automated email campaigns that get triggered by certain events, automatically capture new email subscribers, and send targeted follow-up emails to different segments of your audience. It gives you the essential email marketing automation capabilities you need, without overloading you with too many complex extras like some other tools.
Hootsuite
Hootsuite is a comprehensive tool for automating your social media activities. It lets you manage all your social media accounts from a single platform. With Hootsuite, you can schedule posts in advance, share pre-approved content from a content library, and monitor online conversations about your brand and industry. Hootsuite provides all the features you need to build and maintain an effective social media presence that positively impacts your brand.
Buffer
Buffer started as a tool just for scheduling social media posts in advance. However, it has expanded to match how brands now use social media in a more comprehensive way. Buffer is designed to simplify the entire process of scheduling, publishing, and analyzing content across multiple social media platforms. It allows you to manage accounts on different networks, collaborate with team members, and review performance analytics – all to optimize your overall social media strategy.
CoSchedule
CoSchedule’s automation tool provides an excellent solution for planning and scheduling your social media content in advance. By mapping out all your content details like what will be posted and when, it gives you a clear overview of your entire social media content production process.
Additionally, CoSchedule’s analytics and recommendations highlight what type of content resonates best with your audience, so you can re-share popular posts and create more similar high-performing content. These features streamline your marketing workflows and ensure a consistent approach across all your social channels, all within one unified interface.
To Conclude,
While there are numerous marketing automation tools available, choosing the right one for your business is crucial. Factors like features, pricing, and integration capabilities should be carefully considered.
If you’re interested in exploring Atom8, a powerful BigCommerce automation tool, we encourage you to contact us for a personalized demo. Ready to streamline your marketing efforts? Contact us today.
