Top 5 App Automation in Ecommerce Every Business Need

automation in ecommerce

One of the most effective strategies to achieve these goals is through automation. Automation helps reduce manual tasks, minimize errors, and improve efficiency, allowing businesses to focus on strategic growth. This article will preview the importance of automation in eCommerce and highlight the top five app automation solutions every business needs.

Overview of The Importance of Automation in ECommerce

Automation in eCommerce is a game-changer for businesses of all sizes. It involves using technology to perform repetitive tasks automatically, freeing up valuable time and resources. Here are some key benefits of automation in eCommerce:

  1. Increased Efficiency: Automation speeds up processes such as order fulfillment, inventory management, and customer support, reducing the time it takes to complete these tasks.
  2. Improved Accuracy: By minimizing human intervention, automation reduces the likelihood of errors in tasks like data entry, order processing, and financial reporting.
  3. Enhanced Customer Experience: Automated systems can respond faster to customer inquiries, personalized marketing, and timely order updates, improving overall customer satisfaction.
  4. Cost Savings: Automation reduces labor costs and operational expenses by handling routine tasks more efficiently and accurately.
  5. Scalability: Automation solutions can quickly scale with your business, allowing you to manage increased volumes without significant additional resources.

Top 5 App Automation in Ecommerce Every Business Need

Automation in eCommerce is transforming how businesses operate, making processes more efficient, accurate, and scalable. Here are five essential automation tools every eCommerce business should consider:

Atom8 B2B

Atom8 B2B is a powerful automation tool designed to streamline B2B transactions. Its features are tailored to meet the unique needs of B2B eCommerce, enhancing operational efficiency and customer experience through automation in eCommerce.

Key Features:

  1. Automated Workflows: Atom8 B2B allows businesses to automate repetitive tasks such as order processing, inventory updates, and customer segmentation. For instance, an order placed by a B2B customer can automatically trigger a series of actions, including stock updates, order confirmation emails, and shipping notifications. This automation in eCommerce helps businesses save time and reduce errors, ultimately improving operational efficiency.
  2. Dynamic Pricing and Catalogs: Atom8 B2B enables the creation of dynamic pricing rules and custom catalogs tailored for different customer groups. This ensures that each B2B customer sees the most relevant products and prices based on their specific agreements or purchasing history..
  3. Quotation Process: Sales representatives can set quote prices and send them directly to merchants through the platform. This feature simplifies the negotiation process and ensures that quotes are managed efficiently and professionally. Automating the quotation process reduces the time spent on administrative tasks and allows sales teams to focus on building relationships and closing deals.

=> Market app:


ShipStation is a leading shipping and order fulfillment automation platform that simplifies the logistics side of eCommerce. Its comprehensive features help businesses manage shipping efficiently, reducing errors and improving customer satisfaction.

Key Features:

  1. Order Management: ShipStation integrates seamlessly with various eCommerce platforms and marketplaces, allowing businesses to manage orders from a single dashboard. This centralized system helps streamline order processing and ensures no order is overlooked.
  2. Automated Shipping Rules: Businesses can set up rules to automate shipping processes based on specific criteria. For instance, orders over a certain amount can be upgraded to express shipping automatically, or particular products can always be shipped using a preferred carrier. These rules help ensure consistent and efficient shipping practices.
  3. Label Printing and Tracking: ShipStation automatically generates shipping labels and tracking numbers, significantly reducing the time spent on these tasks. It also provides tracking information to customers, enhancing their experience by informing them about their order status.


Salesforce is a comprehensive customer relationship management (CRM) platform with robust automation capabilities. Its tools help businesses effectively manage sales, marketing, and customer service processes.

Key Features:

  1. Automated Workflows: Salesforce enables businesses to create automated workflows for tasks such as lead management, email marketing, and customer support. These workflows ensure that tasks are completed efficiently and consistently, reducing the need for manual intervention.
  2. Customer Insights: Salesforce provides detailed analytics and insights into customer interactions and behaviors. Businesses can use this data to make informed decisions, optimize their sales strategies, and improve customer service.
  3. Integration with Other Tools: Salesforce integrates with many other tools and platforms, ensuring data flows seamlessly across different systems. This integration capability helps maintain a unified view of customer information and enhances overall efficiency.


QuickBooks is a widely used accounting software that offers robust automation features to streamline financial management for e-commerce businesses. Its tools help manage invoicing, expense tracking, and financial reporting more efficiently.

Key Features:

  1. Automated Invoicing: QuickBooks can automatically generate and send invoices based on predefined criteria. This ensures timely billing and reduces the risk of errors, helping businesses maintain healthy cash flow.
  2. Expense Tracking: The software automatically categorizes and tracks expenses, making it easier to manage finances and prepare for tax season. This feature helps businesses keep accurate records without spending excessive time on manual data entry.
  3. Financial Reporting: QuickBooks generates detailed financial reports, providing insights into a business’s economic health. These reports help companies to make informed decisions and identify areas for improvement.


Omnisend is a powerful marketing automation platform designed to enhance eCommerce marketing efforts. Its comprehensive features help businesses engage with customers through multiple channels and drive sales.

Key Features:

  1. Email and SMS Automation: Omnisend allows businesses to create automated email and SMS campaigns, reaching customers with personalized messages at the right time. This multi-channel approach increases the chances of engagement and conversion.
  2. Segmentation: The platform enables businesses to segment their audience based on behavior, preferences, and purchase history. This ensures that marketing messages are relevant and targeted, improving the effectiveness of campaigns.
  3. Integration with eCommerce Platforms: Omnisend integrates with various eCommerce platforms, CRM systems, and other tools, providing a seamless marketing experience. This integration helps maintain a consistent view of customer data and enhances overall marketing efficiency.

Wrap up

Automation in eCommerce is no longer a luxury; it’s necessary for businesses looking to scale efficiently and stay competitive. The top five app automation solutions offer robust features that help streamline operations, improve accuracy, and enhance customer experiences. If you need help finding the best app automation in e-commerce for your business, contact us.


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