Integrate Workflow Automation into eCommerce Stores

The eCommerce industry is a thriving one with a worth of over $3.4 billion. This market will continue to grow given current opportunities. A smart way to get a firm grip on such a competition is to integrate workflow automation in your web store.

eCommerce websites operate all-round the clock. You can process orders every hour and day of the week without any obstruction. If you are just starting, you can’t acquire the number of staff as large companies have. In this sense, automation can keep your business running when the human resource is tight. Peradventure you don’t know how to integrate workflow automation in your eCommerce store, we will share essential steps to achieve them.

What is Workflow Automation?

Workflow automation refers to ways of streamlining your business processes. The primary premise is to identify any manual or repetitive task, which can be handled by a software application. You then assign these tasks to the software rather than your employees.

Steps to integrate workflow automation

Implementing workflow automation software could make or mar your business productivity. However, for most businesses, the issue is how to do it effectively.  Well, it is pretty more straightforward than you think. Here is how to get your workflow automation done.

1. Identify repetitive tasks

The first step toward workflow automation is identifying repetitive tasks. Look at your business’s current operation and find any bottlenecks in your daily activities that reduce your productivity. You need to deal with these issues by introducing the relevant automation process.

2. Set goals

After identifying what reduces your productivity in your business, you can think of ways to improve them. It is important to think through the extent to which you want to improve these things and the subsequent effects they will have on your business. For instance, an employee wastes a lot of time picking stock manually; your objective can be to dispatch 30% more orders daily by automating the process.

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3. Find a suitable automation tool

The workflow automation tool you choose to integrate should be in line with your goal. For instance, you need an automation solution that will focus on managing stock and order fulfillment when picking a stock. Here, you can analyze and compare various automation tools by checking their features and prices. Furthermore, don’t forget to check their testimonials and customer reviews to know how the app is working for similar businesses. 

4. Staff training

No matter how effective an automation software is, it will be underutilized if the user doesn’t understand its capability. Once you get the software that fits your need, you should invest time, finance, and effort into training workers. At times, some business owners learn how to use it without teaching their workers. You need to train everyone in the firm on how to use it to get the best out of the automation tool.

5. Evaluation

There is nothing static in the business world. You need to test and assess the impact of the automation tool. Do you need to find out if the change to an automated system allowed you to achieve your goals? If it didn’t, then you have to find a way to rectify the issue. However, if it does achieve your goal, you can also improve the current system.

Integrate Atom8 automation into your website

Now you know the importance of workflow automation and how to integrate it. If you’re operating on BigCommere, we have Atom8 Automation as the one and only workflow automation for the platform. 

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The app allows for:

  • Auto-categorize orders (based on value, locations, etc)
  • Auto-segment customer (based on demographics, spending, the total number of order, etc)
  • Auto-tag customers on CRM, email marketing, and delivery platforms
  • Auto-generate reports & lists on Google Sheet 
  • Auto-publish products
  • Auto-notify of low-stock items, abandoned cart, or high-value orders
  • Auto-detect and halt high-risk orders

In this turbulent time, having the right eCommerce automation tool not only helps you save time and resources but also significantly increases your revenue. Therefore, it’s no waste investing in one. 


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