The seasonal pattern has a significant impact on eCommerce businesses. For example, retailers often experience increased demands during the beginning or end of the season. Specifically, summer sales have been shown to increase brand awareness and push consumers to a website, reducing the risk of a sales decline.
We’ve put together a series of tactics to help your store boost sales during the summer slump.
Decide on hot products to offer
When planning your summer sales, it’s essential to diversify the product range by including seasonal favorites. You can check out the best sellers on the websites of major retailers, including Amazon and Walmart, to see what’s new this summer. Or you can simply type in the words “best seller” in the search bar to see what people are looking for right now. Then keep them in mind while determining the goods to apply a discount price.
Another great way to increase sales is to use bundle goods. You may also use giveaways as part of your marketing plan.
Create a coherent marketing strategy
Prepare all of the materials needed for your summer sales in advance. You should pay particular attention to specials and consider any other deals you’d like to run during these months. To ensure that you don’t miss anything important, make a calendar with start and end dates. Then, for each promotion, devise publicity and promotional strategies accordingly.
Update your store appearance
The first thing to attract customers is to redecorate your store with a summer theme. For example, place hot summer items on your homepage to entice visitors from the first second they arrive on your site.
If you have a blog, write articles that are relevant to the season and appealing to customers the most, such as:
Top 10 summer dresses
Beauty buyers’ top picks for summer
Best summer accessories
Using email newsletters and social media
Have you ever wished you could master the art of email marketing? The best time to do this is during the summer. Pay attention to your content to avoid any mistakes regarding grammar or vocabulary. Then try different tips to incentivize subscribers to click on your call-to-action links.
Besides, customers will come to your store in droves thanks to social media outlets. As many people go on holiday during the holiday, they use social media (e.g., Instagram) more frequently. As a result, you may hold a social media contest to gain more followers, boost your online reputation, and eventually increase sales.
Ensure your shipping calendar
Since summer is only three months long, customers expect their summer orders to be fulfilled as quickly as possible. Thus make every effort to reduce delivery times and never be late.
Make sure your delivery information is clear and visible. To achieve a competitive advantage and entice the customers to make a purchase, consider providing free delivery for a limited time.
Reduce product waste by collaborating with other businesses
Collaboration is a good way to reach new customer segments and boost sales. For example, you could give a USD 10-discount to customers who spend USD 20 or more in your partner’s shop.
Shopping cart abandonment is common, and e-stores do whatever they can to prevent it. Due to the seasonality of deals, this is particularly important in the summer. Customers who abandoned their shopping carts are doubtful to return.
Increase performance with automation
When the demand increases, it is likely that you’ll be overwhelmed by a bunch of work to be done at a time. In this case, it’d be helpful to install an automation platform.
- Auto-publish products
- Auto-categorize orders according to value, locations, etc
- Auto-segment customer based on demographics, spending, the total number of order, etc
- Auto-tag customers on CRM, email marketing, and delivery platforms
- Auto-generate reports & lists on Google Sheet
- Auto-notify of low-stock items, abandoned cart, or high-value orders
- Auto-detect and halt high-risk orders
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