Wholesale businesses have traditionally relied on phone orders and in-person sales. However, to succeed in today’s competitive environment, more and more firms are spending more of their efforts on Business-to-Business (B2B) eCommerce. According to Forbes, B2B eCommerce is one of the fastest-growing segments for new and established companies. Today, 73% of millennials are participating in the B2B purchasing process. Therefore, the demand for expanding to B2B eCommerce is increasing.
In this post, we will mention the top B2B eCommerce integrations listed below will be the weapon to help your business thrive.
The must-have B2B eCommerce integrations
1. Payment gateway integrations
Nowadays, it is standard in B2B businesses to be able to accept a variety of payment methods. Hence, payment gateway integration is an elemental part of this list. Digital B2B payments solutions accelerate the issue, receipt, and processing of payments, all of which can increase a company’s cash flow and enhance the checkout experience. All in one sentence, it should be convenient and easy to use.
The best payment gateways for B2B eCommerce:
- Adyen
- PayPal
- PayPal powered by Braintree
- Checkout.com
- Authorize.net
- Stripe
To know deeper details about the best ones for eCommerce platforms, you can refer to our other posts about Magento and BigCommerce top payment gateways.
2. Inventory management system
Inventory management is critical in businesses today, particularly eCommerce firms. It helps B2B resellers streamline their supply chains and execute the complex processes required by their B2B buyers.
The best inventory management softwares for B2B eCommerce business:
- Zoho Inventory Management
- QuickBooks Commerce
- Fishbowl
- Stitch Labs
Demand in assume is hardly accurate as in reality, it may be much differ. Hence, allowing for backorders will ensure that you continue to earn revenue and do not disappoint your customers. To be more specific, backordering allows customer to purchase out-of-stock products and what they bought will be dispatched as soon as possible.
BackOrder is a powerful app on BigCommerce that helps online merchants manage and fulfill backorders effectively. So, if you are opening a BigCommerce store, you can explore it here:
The app allows your customers to purchase even with 0 inventory
3. Shipping software integrations
It’s no surprise that shipping software is in high demand in the eCommerce market. However, many people are unaware of the benefits of this program. They continue to do shipping processes manually, which end up hurting their sales. Shipping software is designed to help you manage and optimize your shipping procedures, save money on shipping and boost customer happiness with on-time delivery and simple returns.
The best shipping software integrations for B2B eCommerce:
- Easyship
- Shippo
- EasyPost
- Shippit
- OrderCup
4. E-commerce Customer Relationship Management (CRM) integrations
CRM integrations power many B2B processes, such as more precisely segmenting customers, estimating customer lifetime value, empowering customer-facing user features for obtaining authorized account details, and automating marketing processes and building customer loyalty based on current trends. With many outstanding advantages, it’s no surprise that well-known B2B firms are interested in CRM software development.
The best CRM integrations for your B2B business:
- HubSpot CRM
- Zoho CRM
- Freshworks CRM
5. Email & Marketing Automation integrations
Have you known that personalized emails have a 15% higher click-through rate, and you can do each personalized email with automation tool? It’s no secret that your customers’ inboxes are crowded with competitors. As a result, you must stand out, be more relevant, and understand what inspires your target audience. Choosing the correct tools is vital in this process.
Yes. It’s about automation time!
Not to mention, Email & Marketing automation even enables you to create integrated campaigns that are delivered at the right moment and bring value to your leads. In addition, it has the ability to save considerable brand resources and cash with the proper setup and plan.
The Outstanding Email & Marketing Automation apps:
- Atom8
- Klaviyo
- MailChimp
- HubSpot
- Keap
6. Point of Sale (POS) Software
Point of Sale (POS) system is quite necessary for B2B businesses, including brick-and-mortar stores and eCommerce. The POS integration aid in the collection of vital customer information, the analysis of sales and customer data, the provision of simple inventory control, and the inclusion of features such as loyalty programs and omnichannel sales assistance. Because there is so much more to it, it is always best to find a development solution provider to assist you if you aren’t ready to do it on your own. ConnectPOS is one of the leaders in this field, they’re ready to customize your store channel preference in order to provide the best integrated POS system service.
7. Customer support platforms: Live chat & Help desk
Not only B2B eCommerce platform, but any kind of eCommerce business also need it. Live chat can be used by B2B enterprises for sales and lead generation. Customers regularly utilize live chats to ask brief queries about products or services, as well as to clarify brand information. It enables businesses to give a personalized selling experience as well as excellent customer service. Now you should have a live chat & help desk on your store for immediate customer support!
Final note
When entering in B2B eCommerce game, there are many challenges that your business will face with. Having the base knowledge about necessary B2B eCommerce integration tools will help your business go through difficulties much easier.
There are much exclusive benefits when starting a B2B business. Thinking about converting your store to B2B platform? If you are owning an open-source Magento store, now GritGlobal offers a B2B transformation solution with an affordable pricing plan. You can visit its headless approaches here:
Now you can convert your open-source Magento into B2B platform without effort
