What is a Drip Campaign?

Email newsletters are always effective in keeping your subscribers alert to informed about your recent update. While customer engagement has become a norm, it comes with one setback. New subscribers see only the latest email announcements without access to older emails. How can you ensure your new subscribers have access to old emails? All you need is a drip campaign.  

A drip campaign enhances sales from your new customers. It is also known as an automated email marketing campaign, autoresponders, or lifecycle emails. In short, a drip campaign sends prewritten messages to customers and prospects within a particular period of time.

What is a drip campaign?

Drip campaigns are automated emails that allow businesses to stay connected with different groups of people based on their behavior and stages within the customer journey. A drip email often comes in a prewritten form. There is nothing like manually writing distributing these emails. Rather, the message can be customized to include the contact’s name, company information, address, and more.

Why do you need a drip campaign?

The primary goal of a drip marketing campaign is to keep users engaged with your product and services. Here are a few ways you can use drip campaigns for your business.

Welcome campaigns

Welcome emails can be very strategic. It serves as a quick way to introduce your company and the products you offer. Remember, the first impression means everything, and welcome emails allow you to strike the perfect first impression in your customer’s mind. When doing this, ensure you address them personally.

Nurture leads

Your leads are the prospective customers that are likely to buy your product in the future. You need to keep in touch to stay on their top of mind when they’re doing shopping. To nurture these leads, use various blog posts, free trial offer, reviews, and help with specific features.

Abandoned cart

Your uniquely crafted newsletters can convince a customer to add the product you offer to their cart. However, something unexpected happens, and they leave without completing a purchase.  All of your hard-earned efforts just got dished. How do you get these customers back?

With an automated drip campaign, you can re-engage them to complete the order by placing the buy button. A drip email can help confirm if they are still available to complete the purchase. Note that this applies to any type of product you’re selling, be it tangible or intangible. 

Run a drip campaign with automation 

Though necessary, it is extremely frustrating to run every campaign manually. That’s why automation works best with drip campaigns. All you need to do is to set up a workflow telling the system when to send which customer which type of email. Then you can focus your resources on optimizing the content rather than the repetitive distribution task. For example:

workflow to email customer after $1000 spending

Besides executing email marketing campaigns, workflow automation application can also:

  • Auto-publish products
  • Auto-categorize orders (based on value, locations, etc)
  • Auto-segment customer (based on demographics, spending, the total number of order, etc)
  • Auto-tag customers on CRM, email marketing, and delivery platforms
  • Auto-generate reports & lists on Google Sheet
  • Auto-notify of low-stock items, abandoned cart, or high-value orders
  • Auto-detect and halt high-risk orders

 


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