eCommerce Integration is a type of business coordination that works out between the back-end system and the eCommerce website. The data transfer between your eCommerce platform and the five important components of accounting, inventory, sales, CRM, and marketing is known as e-Commerce integration.
There are multiple types of systems such as ERP systems or CRM systems. eCommerce has transformed the way to sell and purchase products. At the present time, many retailers sell their merchandise through an internet store. The maintenance of such a large-scale eCommerce store, on the other hand, maybe a tremendous source of stress for sellers.
Benefits of eCommerce integration
There are multiple benefits of eCommerce integrations. Ecommerce integrations have made things a lot easier for business owners. The payment process has become simplified and more convenient due to eCommerce integrations. Some of these benefits are given below:
- Dramatically reduces human error
- Integration can help you save money in several ways.
- System administration that is intuitive, simplified, and automated.
- Synchronization is simple and quick.
- Omni-channel sales management that works most efficiently.
- Improves after-sales service
- Customer satisfaction and brand trust are higher.
Types of eCommerce integration
There are three different common types of eCommerce Integrations including:
- Full API integration
- eCommerce plugins
- Manual data upload
Crucial eCommerce integrations
Following are some of the top crucial eCommerce Integrations:
Payment gateway integration
The integrated payment integration means that there would be no third party included in the process. The companies, which utilize the integrated payment gateways, receive the PCI DSS compliance. It means that the company has the authority to store, secure as well as conduct the initial verification process for every transaction occurring on their platform.
Workflow automation
Automation helps to reduce errors and improve efficiency in a complex business process. Workflow automation refers to the execution, design, and automation process that is based upon the various workflow rules. In this type of rule, the human files, data, or tasks route between systems or people, in addition to triggers, condition,s and actions.
A fully automated store is not a rare sight in eCommerce. In fact, most of the operational tasks in online businesses can be executed automatically with the help of technology and predefined rules. For instance, BigCommerce automation app can help merchants with order, customer, content management and give them the time to focus on other important duties.
Shipping integration
It connects with your e-commerce system most efficiently. Particularly, the shipping software consolidates all types of orders from the marketplace and integrates them on a single platform.
Product Information Management (PIM) integration
Product Information Management (PIM) is a collection of processes and technologies for centralizing and managing product information in an e-commerce organization so that a single, correct view of product data is available.
CRM integration
CRM systems are important tools for companies in a variety of industries. These systems store customer information that marketing departments can use. Moreover, most CRMs also provide enhanced features to boost customer service efficiency. You can easily find apps or services to integrate your system with popular CRM like Salesforce, Hubspot, or Zoho CRM.
Conclusion
There are multiple Shopify eCommerce integrations, which would help in increasing the conversion rates, sales rates, and revenue of the business. So, bring in convenience and ease for the customers.
