8 Must-Have Email Automation Tools for Your Business
The relationship between sellers and customers has become closer and closer as they can share necessary information and direct support whenever they need it. However, sellers want to notify thousands of information, but the business can not handle all the emails manually with the limited staff. Hence, they need email automation tool to automate email marketing campaigns and instantly solve customers’ problems. We bring a list of 8 best email automation tools for your eCommerce business with easy-to-understand descriptions and trustworthy reviews. What is Email Automation Tool? Email automation tool is essential components of modern marketing strategies, enabling businesses to streamline their communication efforts, enhance customer engagement, and drive conversions effectively. These tools automate various aspects of the email marketing process, from sending personalized messages to tracking campaign performance, ultimately saving time and maximizing efficiency. 8 Must-Have Email Automation Tools for Your Business In the digital age, email marketing remains a powerful tool for businesses to engage with their audience, nurture leads, and drive sales. However, managing email campaigns manually can be time-consuming and prone to errors. This is where email automation tools come into play. By automating repetitive tasks, these tools can help you streamline your marketing efforts, personalize your communication, and ultimately boost your ROI. Here are the 8 best email automation tools to consider for 2024. Atom8 BigCommerce Automation, created by GritGlobal, is an automation application that is not only famous for its email automation tools but also for workflow automation. It integrates seamlessly with popular email services on BigCommerce Mailchimp Integration and BigCommerce Klaviyo Integration, enabling automatic email sending based on customer behavior, total spending, and last orders to enhance engagement without annoying customers. Beyond email automation, Atom8 excels in sales automation. It allows for specific price adjustments, creation of targeted promotions, and setting of sale prices based on predefined rules. This automation helps businesses maintain competitive pricing, craft personalized promotions, and execute sales flawlessly, freeing up time for more strategic tasks and boosting overall sales efficiency. Hubspot HubSpot is a top all-in-one marketing, sales, and service platform that enables organizations to attract, engage, and delight consumers. HubSpot’s portfolio of tools and capabilities enables users to produce captivating content, generate leads, and nurture customer connections across the full journey. HubSpot provides a complete solution for organizations of all sizes aiming to develop and prosper in today’s competitive world, including email marketing automation, social media management, CRM, and analytics. Thousands of organizations across the world rely on HubSpot’s user-friendly design and comprehensive features to deliver results and meet their marketing objectives. Active Campaign The most impressive feature of the Active Campaign, an email automation tool, is email dripping, which can boost customers’ interaction and illustrate their preferences and interests. It is also famous for helpful and quick customer support. Its pricing policies are also reasonable and not too expensive. However, its customization ability is not sufficient enough. Also, non-professional users can find it challenging to take advantage of this app.Customer.io Customer.io provides a foolproof template and interface which is suitable for both beginners and experts. It helps to customize customers’ emails effortlessly. Moreover, it brings excellent templates which are compatible with mobile and desktop experiences. Additional features that make Customer.io different are A/B testing, conversion tracking, etc. However, this app is not for beginners because of its complicated structures and design. Moreover, there isn’t any allowance for exporting data or conducting in-depth customer behavior analyses. Another drawback is that the price will increase whenever your business grows. Get Response A whole set of tools for creating, sending, and optimizing email campaigns is provided by the flexible email marketing platform GetResponse to businesses. GetResponse’s user-friendly interface and powerful capabilities allow customers to create visually attractive emails, segment their target demographic, and automate their marketing activities for optimal efficiency. Whether small or large, GetResponse has the tools and support you need to engage customers, boost conversions, and expand your business with email marketing. GetResponse’s powerful analytics and reporting features enable customers to analyze campaign effectiveness and make data-driven decisions to meet their marketing objectives. WishPond Another easy-to-use email automation tool is Wishpond. With its all-inclusive marketing platform, Wishpond helps companies reach, interact with, and win over new clients via email, social media, and landing pages, among other channels. Wishpond’s straightforward UI and robust features provide various tools for designing and improving marketing campaigns, ranging from lead generation to client retention. Whether creating visually appealing landing pages, launching targeted email campaigns, or analyzing campaign results, Wishpond has everything a business needs to flourish in today’s competitive market. With its simple UI and numerous pricing choices, Wishpond is excellent for companies wishing to improve their marketing efforts. However, these features lead to some bad results. Sometimes, its performance has some errors when running extensive campaigns, and thus email sending is not as accurate as expected. Mailjet Mailjet is a flexible email marketing platform providing organizations with various tools for efficiently creating, sending, and tracking email campaigns. Mailjet’s user-friendly interface and comprehensive capabilities simplify the email marketing process, allowing customers to design professional-looking emails, manage subscriber lists, and assess campaign results in one location. Its powerful automation features enable organizations to create triggered email sequences, assuring timely and targeted engagement with their target audience. Whether you have a small or large business, Mailjet has the tools and support you need to engage customers and achieve results with email marketing. Keap Keap is a robust email automation tool that empowers businesses to streamline their marketing efforts efficiently. With its intuitive interface and advanced features, Keap enables users to automate repetitive tasks, such as email campaigns, saving time and maximizing efficiency. Its comprehensive tool suite allows for personalized customer communication, increasing engagement and driving conversions. Whether scheduling workflow emails, segmenting audiences, or tracking campaign performance, Keap offers everything businesses need to succeed in email marketing. Keap is a powerful solution for companies looking to take their email automation to the next level. However, there are some limitations. It can not send emails with
5 tactics for eCommerce conversion optimization
Notwithstanding whether you run an eCommerce or a brick-and-mortar business, eCommerce conversion optimization is crucial to maximizing your revenue and sales. Today, every business is competing online, and getting traffic with SEO is not enough to win the game. You need to convert visitors into loyal customers if you want to succeed in the online world. Imagine you have an online store with huge traffic; you receive tons of visitors looking to buy your product. However, you have slow service, disorganized products, and no fascinating signs with discounts and offers; what do you think will happen? Obviously, you wouldn’t make many sales if you continue in this manner. What is eCommerce Conversion rate Optimization? Conversion rate optimization comprises improvements and optimizations you set up for your website to provide a better customer experience, entice people to take action, make it easier to navigate through a website, and take the customer from one point to another. Tactics for eCommerce Conversion Optimization To achieve the goal of providing a better customer experience, enticing people to take action on your website, and make it easier for them to navigate through your website, there are essential tactics you can use to improve your eCommerce conversion rate optimization. In this section, we will explore five important tactics that will provide a good conversion rate. Improve Store and product visual An efficient way to improve your conversion optimization rate is to have high-quality images and videos on your store. Shoppers can’t physically touch your product, but the visual effect can give them a feel of how the product can be. Optimizing images will also be beneficial for your site’s performance and SERP rankings. Use live chat & chatbot An effective live chat and chatbot provide users with a seamless experience by instantly and conveniently addressing doubts and confusions. Your live chat and chatbot should always be available for customers to leave their messages. If the live chat features are unavailable, it sends a bad signal. There is various live chat software app to integrate into your website, such as LiveChat, Jivochat, Facebook Live Chat, Casengo, Tidio, etc. Personalize customer experience Personalization provides a unique effect on customers. You can take advantage of Google Optimize to personalize your customer experience. For instance, if you go to a shoe website and look at men’s shoes, the next time you visit the website, it can remove any female shoe and show up only men’s show. Personalizing customer experience makes it easier for customers to shorten their path to buying the product they really want and increase their conversation rate. Invest in automation tools Another effective tactic to increase your conversation rate is investing in automation. Automation app ensures a better user experience, such as taking orders and delivering them without any delay. Furthermore, it takes away human errors such as a mistyped address, name, and product ordered. Be mobile-friendly The number of mobile users from 2018 to 2021 has increased to 73%. These numbers should make you switch to optimization for mobile users. To improve your eCommerce conversion optimization, you need to make sure your website is mobile-friendly. An easier way to test if your website is mobile-friendly is to use Google’s mobile-friendly test. Additionally, you can install a mobile-friendly WordPress theme to improve response time.
