Chilly Dogs: Boosting Holiday revenue with BackOrder

Chilly Dogs is a Canada-based independent business creating high-quality dog accessories and perfect-fitting coats. What started as one dog owner’s passion for making perfect-fitting dog coats is now a global brand across 15 countries. After 23 years of operations, Chilly Dogs has perfected their robes, raincoats, and sweaters for every dog breed. If their 30+ sizing options for dog coats can’t satisfy your best friend’s needs, Chilly Dogs’ mission to bring warmth and happiness to all dogs also includes free sizing consultations for owners. Chilly Dogs – losing sales momentum It’s no surprise that dog owners in Canada would flock to Chilly Dogs to get their companion a nice treat. But all good things must come to an end, and Chilly Dogs’ inventory and stock are no exception. Like many BigCommerce stores, Chilly Dogs constantly saw hundreds of out-of-stock alerts for their most popular dog coat variants caused by low supply and high demand. Despite implementing Quickbook and BigCommerce internal inventory management, there would be no direct solution for their out-of-stock situation. Chilly Dogs team members struggled to enable backorder options for their eager customers, especially for their Winter collection sales. Luckily, they found their solution with BackOrder. Finding the perfect fit in BackOrder When Chilly Dogs reached out to BackOrder, they were looking for 3 critical solutions for their sales troubles: It turns out you can teach an old dog new tricks; Chilly Dogs now use BackOrder to solve all 3 problems in one accessible BigCommerce application! BackOrder is the only application that empowers stores to backorder items on BigCommerce. With BackOrder, Chilly Dogs exponentially increases sales by enabling backorder options for all their products. Their customer support team was “paw-sitively” ecstatic from not having to answer questions on out-of-stock items during busy sales weeks. BackOrder allows the team to put custom alerts and banners for back-ordered items. Buyers can know what they are ordering and receive their shipping expectations. Chilly Dogs smartly utilized BackOrder’s stock level description and back-in-stock date alerts to inform customers about hotly contested products. Combined with BackOrder’s add-to-cart alerts, Chilly Dogs quickly provide buyers with a quick and easy way to continue purchasing items with peace of mind. Enhancing workflows with Atom8 integration Like a dog with a bone, Chilly Dog couldn’t stop optimizing its BigCommerce business with just BackOrder. They wanted to speed up internal processes between the warehouse, eCommerce, and sales team with automated reports and spreadsheet integration. This is where BackOrder’s weekly reports and Google Sheets integration comes in handy. Grit Global also recommended Atom8 to receive real-time updates on stock and order changes. The Chilly Dogs warehouse team can now spend less time on spreadsheets and more time preparing amazing doggy coats. The Atom8 workflow triggers whenever an out-of-stock product is sold. A row is added to the order spreadsheet, with accurate mapping for data variables. For the busy team at Chilly Dogs, this one simple integration dramatically helps save time and effort. BackOrder – Rooting for the underdog BackOrder and Atom8 both empower Chilly Dogs to reach howling success. As BigCommerce’s only application for backorder and the best frictionless automation, we are proud to have supported Chilly Dogs on their journey to bring comfort to man’s best friend. To learn more about how your BigCommerce store can achieve what our partners can, please contact us for a free consultation session!

How To Ask For A Customer Review

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Why is it important to get a customer review? Customer reviews are the honest evaluation of your product or service. The impact of review is very powerful. They can influence consumer decisions and can also make or break a company’s credibility. Positive reviews help generate customer trust and foster positive word-of-mouth, thereby increasing sales volume. On the other hand, negative reviews might drive your customers away.  What is more, customer reviews provide valuable insights that can be used to upgrade your products or services or develop new items. These reviews can also be used to address customer’s pain points or complaints. How to ask for a customer review? There are several ways to ask for a customer’s review.  Target happy customers Targeting happy customers is the easiest way to get positive reviews for your business. Satisfied customers are more likely to write rave reviews about their experience with your business. Encourage them to write a review but do not be pushy. The key is to ask at the right time. Also, don’t forget to thank them for appreciating your services.  Contact customers on social media Reviews on social media platforms serve as social proof for your company. You should continuously engage with your customers on these platforms, keep posting content, encouraging the users to leave a review on social media. Furthermore, it’s a bad idea to delete negative reviews on social media. The audience might think that you’re trying to deceive them with positive information only. Instead, immediately address those customers and resolve their issues. Add review CTA on thank-you page Adding a review CTA button on your thank you page allows the customer to leave a review immediately. This kind of customer review is helpful because the experience is still vivid in their mind when the purchase has just completed. Send an email after the order is completed Sending them a message after an order is completed is a solid approach. This ensures the product meets up the customer’s expectations while subtly asking for a review. However, asking for an online review through email is a bit trickier. You’ll need to pre-screen your database in advance. Though unhappy customers are likely to leave negative comments, you’ll want to gather them to fully assess the performance of your products or service.  Create an automation workflow Important as it is, it’s also extremely tedious to send an email to each customer asking for a review. Hence, companies are automating this process to make it more efficient. For example, the workflow below tells the system to send an email whenever the order is completed. This way, you can receive customer feedback without keeping an eye on it every time.  Conclusion Reviews are a powerful tool any business should employ to build credibility. As customers value the views and feedback from others while making a purchase decision, online reviews can have a tremendous impact on your sales revenue.

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