eCommerce Automation Workflows to Improve Post Purchase Experience
Why post-purchase experience is important for eCommerce? The eCommerce market is evolving to a greater extent. The market of eCommerce was worth $3.535 billion at the end of 2019, according to Statist. Moreover, that follows year-on-year revenue growth that saw revenue jump from $1.336 billion in 2014 to $1.336 billion this year. Whenever eCommerce platforms experience economic development, the eCommerce automation workflows can help the business owners in increasing their economic well-being. The primary assumption is to discover any manual processes or repetitive operations. Pot-purchase experience is quite important. Essential Post-Purchase Workflows eCommerce automation workflows of post-purchase repetitive tasks should be handled smartly. Employees could handle the eCommerce automation workflows more efficiently by software, apps, or technology. You then take those responsibilities away from your staff. If you are on BigCommerce or Shopify, Atom8 is a must-try app to manage workflows. Product Care Guide The product care guide is the most efficient way to make a customer more loyal. Employees can give the customers a thoroughly detailed product care guide. Employees do not have to share the product care guide. Automate this workflow and enhance the knowledge of the customers regarding the care of the product. So, try to automate the workflow and spread the word about the right usage of the products. Request for reviews Do you ever wonder how you can show your customers that you appreciate their business? The answer is quite simple. Just add the thanks or request for reviews from the customers. They will enjoy the product reviews and It only takes two words to make a significant difference in your customer’s post-purchase experience and help you develop a long-term relationship. Offering purchase incentives Employees work hard to offer the purchase incentive after they have bought your product or services. So, automate the workflow so as to prevent employees from making mistakes. If the work is not stressing, people can undertake the job most efficiently. So, automate the purchases incentives to attract new customers. Apology coupons Making mistakes is part of all businesses. Any business is not complete without an apology strategy. Businesses can use workflow automation to streamline their procedures. So, introduce the apology coupons and ease the anger of the grieved customer. However, try not to repeat the mistake. Replenishment Emails When clients’ prior purchases are about to run out, replenishment emails are sent to remind them to make another purchase. So, send out an email regarding the replenishment of the products. Also, make sure to automate the replenish emails on your ecommerce platform. Automated return process Repetitive manual tasks abound in the returns workflow. Employees can automate the workflow for sending the return product knowledge or emails. So, automate these processes and increase the profits on your website. Conclusion The post-purchase processes can be automated so as to improve the post-purchase experience. So, ecommerce platforms should automate the post-purchase experience, which are undertaken by the employees every now and then. The automation workflows would enable the employees in performing the repetitive tasks with greater speed and efficiency.
5 Critical Ecommerce Automation Workflows for any Holiday
The holiday time is the most beautiful part of the year. During this time, shopping occupies the most important place. Everyone likes to wear new attire, decorate the house with new decorative pieces, and gift others. Moreover, the number of online consumers is constantly increasing, especially during the pandemic. So, eCommerce websites will need to gear up for peak season before the holiday seasons arrive. The workload quadruples whenever the holiday season arrives. So, how can eCommerce merchants get ready for the extra tasks? To increase productiveness and customer satisfaction, online businesses should automate all possible workflows. There are many benefits of automation workflows. Some of the benefits include enhanced connectivity, increased levels of productivity, reduced errors, increased transparency, and productive juggling between multiple tasks. Technology innovations made automation easier for online stores, since you can easily find an automation app or plugin for various eCommerce platforms. 5 Critical Ecommerce Automation Workflows for any Holiday There are multiple types of eCommerce automation workflows. So, merchants should first analyze their business operations to find manual tasks that can be minimized. Then, you can follow our guide to integrate workflow automation. Following we have put up 5 essential automation workflows you can implement for a prospering holiday season: Late Delivery Handling Process Products should never be delivered late otherwise it will affect the entire reputation of your Company. Moreover, your customer services team will be occupied with angry customers. So, you should automate tasks related to late delivery. Since it can be a usual pattern during peak season. For example, you can put up FAQs about extended delivery time during holiday seasons, set up chatbots to answer questions regarding shipping date, adding order status and shipping tracking links on order confirmation emails. Also, set up scripts and policies for your customer services team in handling complaints. Furthermore, you can automate emails to soothe customers if their order is not shipped after a few days as well as notify your staff of slow fulfillment. Below is a demonstration to do this in Atom8. Combine Multiple Orders From The Same Customer Another way to reduce the workload is to automate the combination of multiple orders from the same customer. An increase in demand and promotions running might encourage customers to make several purchases. When the software combines all the orders, one delivery has to be made only. This will not only reduce fulfillment effort and shipping fee but also create fewer tasks for customer services, since it’s most likely that the customer will contact them to combine orders. Fraud Detection And Prevention The automated workflows can help in catching the fraudulent order of the customers. The system combines the typical signs of fraud risks and flags them. Then, it helps in prevention of the frauds. Sometimes, human eyes and minds cannot read between the lines. The automated workflows will help you in getting rid of all the fraudulent schemes of the people during the holiday, especially when eCommerce merchants are preoccupied with order fulfillment. For example, you can use the following workflow. Rewards for loyal customers If customers keep coming back for fetching the best products, you should reward them for loyalty. There are multiple ways in which you can reward the customers. For instance, automated workflows can detect the best rewards for the customers. The discounts, added gifts, or other types of rewards are amazing gifts for loyal customers. Allow backorder for popular products If the product is not in stock, the automated workflows should allow backorder for popular products. You can set up an automated workflow of a backorder on the website that allows people to order the popular product once again. This helps rescue out-of-stock revenue and increase conversion rate on your website. Conclusion Automated workflows bring convenience to a business. During the holiday season, it brings a lot more convenience to people. This is how eCommerce Automation workflows help in increasing sales and revenue of the business to a greater extent.
