5 Critical Ecommerce Automation Workflows for any Holiday

5 Critical Ecommerce Automation Workflows for 2021 Holiday

The holiday time is the most beautiful part of the year. During this time, shopping occupies the most important place. Everyone likes to wear new attire, decorate the house with new decorative pieces, and gift others. Moreover, the number of online consumers is constantly increasing, especially during the pandemic. So, eCommerce websites will need to gear up for peak season before the holiday seasons arrive.

The workload quadruples whenever the holiday season arrives. So, how can eCommerce merchants get ready for the extra tasks? To increase productiveness and customer satisfaction, online businesses should automate all possible workflows.

There are many benefits of automation workflows. Some of the benefits include enhanced connectivity, increased levels of productivity, reduced errors, increased transparency, and productive juggling between multiple tasks. Technology innovations made automation easier for online stores, since you can easily find an automation app or plugin for various eCommerce platforms.

5 Critical Ecommerce Automation Workflows for any Holiday

There are multiple types of eCommerce automation workflows. So, merchants should first analyze their business operations to find manual tasks that can be minimized. Then, you can follow our guide to integrate workflow automation.

Following we have put up 5 essential automation workflows you can implement for a prospering holiday season:

Late Delivery Handling Process

Products should never be delivered late otherwise it will affect the entire reputation of your Company. Moreover, your customer services team will be occupied with angry customers. So, you should automate tasks related to late delivery. Since it can be a usual pattern during peak season.

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For example, you can put up FAQs about extended delivery time during holiday seasons, set up chatbots to answer questions regarding shipping date, adding order status and shipping tracking links on order confirmation emails. Also, set up scripts and policies for your customer services team in handling complaints.

Furthermore, you can automate emails to soothe customers if their order is not shipped after a few days as well as notify your staff of slow fulfillment. Below is a demonstration to do this in Atom8.

auto notify late delivery

Combine Multiple Orders From The Same Customer

Another way to reduce the workload is to automate the combination of multiple orders from the same customer. An increase in demand and promotions running might encourage customers to make several purchases. When the software combines all the orders, one delivery has to be made only.

This will not only reduce fulfillment effort and shipping fee but also create fewer tasks for customer services, since it’s most likely that the customer will contact them to combine orders.

Fraud Detection And Prevention

The automated workflows can help in catching the fraudulent order of the customers. The system combines the typical signs of fraud risks and flags them. Then, it helps in prevention of the frauds. Sometimes, human eyes and minds cannot read between the lines. The automated workflows will help you in getting rid of all the fraudulent schemes of the people during the holiday, especially when eCommerce merchants are preoccupied with order fulfillment.

For example, you can use the following workflow.

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fraud risk notify

Rewards for loyal customers

If customers keep coming back for fetching the best products, you should reward them for loyalty. There are multiple ways in which you can reward the customers. For instance, automated workflows can detect the best rewards for the customers. The discounts, added gifts, or other types of rewards are amazing gifts for loyal customers.

Allow backorder for popular products

If the product is not in stock, the automated workflows should allow backorder for popular products. You can set up an automated workflow of a backorder on the website that allows people to order the popular product once again. This helps rescue out-of-stock revenue and increase conversion rate on your website.

workflow with backorder management integration in Atom8


Automated workflows bring convenience to a business. During the holiday season, it brings a lot more convenience to people. This is how eCommerce Automation workflows help in increasing sales and revenue of the business to a greater extent.


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