Why Should You Use BigCommerce PIM?
BigCommerce is an emerging platform with a huge potential for small and medium businesses. The platform offers different types of tools to support your performance. It also has a range of analytics and metrics for quality improvement. If you want to create more value for your business, then a product information management (PIM) system is definitely what you need. Save time from manual data input Bigcommerce allows users to connect your website with other platforms such as Amazon or Facebook. This allows for promotion and advertising at a broader scope, thus increase your online visibility. Yet processing data is a big issue. You might end up missing out on orders on the marketplace if your system is not synced together. With a PIM system, this can be easily solved. Every business needs information such as product description, title tags, product names SKU, cost, attributes, associated digital assets, etc. Data entry takes up a lot of time. And the manual process is no longer efficient. So PIM will be the best option. Implement a Bigcommerce PIM system for your business now! Prevent errors and maintain sensitive data Most companies prefer the traditional method to store their information on paper. With Bigcommerce, such a method is not enough to increase your client base. Manual update is prone to error. To avoid such problems, you can implement PIM. It will speed up your work process, prevent human error, and maintain security for sensitive data. Boost team collaboration with integrations A PIM is a strong tool in the Bigcommerce platform. The tool helps centralize your distribution by connecting with all the sources and platforms. You can also sync the app with other management systems including order management, warehouse management, ERP, suppliers, among others. Complicated as it may sound, PIM can organize multiple channels easily. Using this system you can organize multiple channels easily. In other words, it helps boost team collaboration with other integrations. Foundation for scalability If you need more security in your business process, then implement this system now. The app helps increase efficiency and manage complete access as well. Access also depends on the different job responsibilities. When the PIM system increases security system, then this will increase productivity as well. There is no need to add any external sources as well. Implement a Bigcommerce PIM system to improve productivity and increase functionality. If you want to increase your customer base, then implement this system in Bigcommerce always. It helps to reach more traffic and increase profitability as well.
Effective eCommerce Email Marketing Segmentation
A study in 2019 showed that for every $1 investment in email marketing, you can expect an ROI of $42. With that being said, email marketing is often counted on to generate better conversion. Through email marketing, you can educate your customer about the brand value, and keep them engaged with your brand. One way to increase eCommerce email marketing’s efficiency is customer segmentation from the beginning. Ecommerce email marketing segmentation Email marketing segmentation refers to the act of categorizing customers based on their information and create distinctive campaigns for them. This technique targets a niche market. Hence it increases efficiency while saving costs for the organization, especially in the age when people really enjoy individual care. Without segmenting your email list, it is impossible to send a personalized email. The most common eCommerce email marketing segmentation strategies Demographics Multiple marketers start their email marketing segmentation by using demographic data. Information like company position, age, gender, income level can tell you about who they are and what their basic needs are. This information can be gathered during the sign-up process. Information that most of the customers are willing to share is gender, age, phone number, shipping address. However, you should always ensure a secured system to increase your credibility. At the same time, be careful not to be so intrusive while you are asking for these. Behaviour Customer behavior is always worth a closer look. By segmentation, you can distinguish between inactive and active users, for example, people who have not opened your email for the last three months. Then you can make a special campaign to attract your inactive subscribers. Interest and preferences Try to find out what your audience likes to have. You can figure this out by constantly engaging with your customers via email campaigns. Try different versions of A/B testing and different types of content to see what is the most intriguing for your customers. Once you know about their interest, then you can easily target the email campaign. Browsing history Constantly keep track of your subscribers’ online activities. Look up engagement statistics on your website. This will give you a detailed insight into how you can approach those audiences. For example, if a person left without completing an order, but they kept coming back to your store, it is likely that they are keen on purchasing but the price is not good enough. In this case, email them and offer a special discount to move them one step ahead to purchase.
5 Critical Ecommerce Automation Workflows for any Holiday
The holiday time is the most beautiful part of the year. During this time, shopping occupies the most important place. Everyone likes to wear new attire, decorate the house with new decorative pieces, and gift others. Moreover, the number of online consumers is constantly increasing, especially during the pandemic. So, eCommerce websites will need to gear up for peak season before the holiday seasons arrive. The workload quadruples whenever the holiday season arrives. So, how can eCommerce merchants get ready for the extra tasks? To increase productiveness and customer satisfaction, online businesses should automate all possible workflows. There are many benefits of automation workflows. Some of the benefits include enhanced connectivity, increased levels of productivity, reduced errors, increased transparency, and productive juggling between multiple tasks. Technology innovations made automation easier for online stores, since you can easily find an automation app or plugin for various eCommerce platforms. 5 Critical Ecommerce Automation Workflows for any Holiday There are multiple types of eCommerce automation workflows. So, merchants should first analyze their business operations to find manual tasks that can be minimized. Then, you can follow our guide to integrate workflow automation. Following we have put up 5 essential automation workflows you can implement for a prospering holiday season: Late Delivery Handling Process Products should never be delivered late otherwise it will affect the entire reputation of your Company. Moreover, your customer services team will be occupied with angry customers. So, you should automate tasks related to late delivery. Since it can be a usual pattern during peak season. For example, you can put up FAQs about extended delivery time during holiday seasons, set up chatbots to answer questions regarding shipping date, adding order status and shipping tracking links on order confirmation emails. Also, set up scripts and policies for your customer services team in handling complaints. Furthermore, you can automate emails to soothe customers if their order is not shipped after a few days as well as notify your staff of slow fulfillment. Below is a demonstration to do this in Atom8. Combine Multiple Orders From The Same Customer Another way to reduce the workload is to automate the combination of multiple orders from the same customer. An increase in demand and promotions running might encourage customers to make several purchases. When the software combines all the orders, one delivery has to be made only. This will not only reduce fulfillment effort and shipping fee but also create fewer tasks for customer services, since it’s most likely that the customer will contact them to combine orders. Fraud Detection And Prevention The automated workflows can help in catching the fraudulent order of the customers. The system combines the typical signs of fraud risks and flags them. Then, it helps in prevention of the frauds. Sometimes, human eyes and minds cannot read between the lines. The automated workflows will help you in getting rid of all the fraudulent schemes of the people during the holiday, especially when eCommerce merchants are preoccupied with order fulfillment. For example, you can use the following workflow. Rewards for loyal customers If customers keep coming back for fetching the best products, you should reward them for loyalty. There are multiple ways in which you can reward the customers. For instance, automated workflows can detect the best rewards for the customers. The discounts, added gifts, or other types of rewards are amazing gifts for loyal customers. Allow backorder for popular products If the product is not in stock, the automated workflows should allow backorder for popular products. You can set up an automated workflow of a backorder on the website that allows people to order the popular product once again. This helps rescue out-of-stock revenue and increase conversion rate on your website. Conclusion Automated workflows bring convenience to a business. During the holiday season, it brings a lot more convenience to people. This is how eCommerce Automation workflows help in increasing sales and revenue of the business to a greater extent.
