A Quick Guide To B2B Customer Data Management
B2B customer data is one of powerful factors to produce customer insights and help the sellers find ways to attract new customers and enhance their services. Moreover, the data also helps them to contact and support their customers whenever they face arising problems during shopping online. You may realize the importance of customer data, so we would like to tell you the ultimate guide to B2B customer data management in this article. Effective Approaches To B2B Customer Data Management Collect Customer Data The first thing you need to focus on in B2B customer data management is data collecting. There are three most prevalent customer data types that you can pay attention to, including identity, quantitative and descriptive data. Collecting identity data including customers basic personal information, contact that you can keep in touch with them to maintain customer relationships. Quantitative data will help you realize customers through their behaviors such as page visited, time spent, product reviews. This kind of customer data will provide information for you to get customers insight, their pain points and expectations. Besides, the descriptive data help you visualize pictures of their lifestyles, family and upcoming trends. You may need to go through some popular social media networks such as Facebook, Instagram or Youtube to collect potential customers data as well as attract new customers. Secure Customer Data This second point is truly crucial. B2B customer data is a valuable asset of your business. and you need to protect it from information criminals or your competitors. If the B2B customer data is leaked, both you and your customers face difficulties. If your competitors possess that information, they may find all the ways to attract your customers, and you will lose a certain number of buyers. Moreover, in this case, your customer will easily be disturbed by various spam emails, helpless advertisements and so on. You should invest in a B2B customer data management system to enhance security as well as protect your customer from other issues. Keep In Touch With Customer To update your customer information, you may need to keep in touch with your customers. The pop-ups feedback forms will help you gain instant information from your buyers. However, the design of the pop-ups plays an important role in this approach. You may need to form one that is attractive, user-friendly, short and concise so that the customers feel pleasure and spend a little time filling in it. The form can be stated in the form of multiple choice and yes/no questions rather than a text box that may reduce the customers’ willingness to give you information. Moreover, you can set a minibox on your website, where the customer can proactively fill in their information for further contact. Conclusion If you have a big amount of B2B customer data, you may need to focus on B2B customer data management strategies. As we said above, this data is a valuable asset to your business and can help you discover the key points to get success in the long customer acquisition journeys in the future.
8 Ways To Improve Customer Experiences On A B2B eCommerce Website
Customer experience improvement plays a vital role in B2B eCommerce strategies. To enhance their shopping experience overall, the business runners should take actions to advance various aspects such as: website, marketing, products and so on. All the main points will be discussed in this article. 8 Outstanding Approaches To Enhance Experiences On Your B2B eCommerce Website Enhance Web Quality All the transactions will take place on your eCommerce website. That’s why the website’s quality plays a decisive role in enhancing the customer shopping experience. To improve the website quality, you need to upgrade to the latest version, speed up the loading time and reduce bugs, especially in peak seasons. If the customer spends too much time waiting for the process, they may become impatient and move to another site to shop. Increase Web Security When the number of transactions on the website increases rapidly, the risk of information criminals becomes severe. You need to pay more attention to web security and find ways to protect customers’ information. When the customers’ contacts are leaked outside, they will be disturbed easily by other companies, especially our competitors. Personalized Email Marketing Nowadays, customers are looking forward to personalization in marketing rather than mass marketing as before. To apply this method to your email marketing approach, you need to use tools to track customers behaviors on your website. Then, based on their personal preference, time spent, order value to categorize them into suitable groups. Next, you can use some automated applications such as Atom8 in BigCommerce and Shopify platforms to send personalized emails marketing to each customer segment. Improve Customer Service If you are finding ways to improve the customer shopping experience on your eCommerce website, don’t forget to focus on customer service. Besides assigning some staff to stay online and support customers whenever they need, you can set a chatbot on your website with detailed answers for some frequent questions of the customers. With the complicated problems, you can allow them to leave their emails for further contact to solve the issues. Maintain Customer Relationship Some business runners focus on how to attract a lot of customers but ignore maintaining customer relationships. It is a really big mistake. To maintain customer relationships, you may need to update your products, ensure quality, establish membership programs with annual special deals. Set Useful Popups Ads As we said before, customers today appreciate something more personalized and popup ads or product recommendation is not an exception. The data from customer behavior tracking will help you to realize what they really want to suggest the most relevant products rather than putting your customers in a huge amount of valueless advertisement. The helpless popups ads will disrupt the shopping experience and reduce the attractiveness of your website as well. Plan For Website Contents While you can not stand in front of the customers and tell them about products or buying guides, website content will help you to do so. The customers will rely on the product description to make their decisions so you need to prepare the content of each product that sticks to the demand of the customers and avoid being too long or wordy. Moreover, you can utilize some automatic applications that can help you with content management such as Atom8 on BigCommerce or Shopify platforms. Speed Up Order Fulfillment Stage To enhance customers’ experience on B2B eCommerce websites, the business runners should speed up the order fulfillment stage. One of the most effective ways to do so is by taking advantage of automation applications such as Atom8. The process of order fulfillment will follow the pre-built workflow without any manual operation, which can reduce loading time, mistakes and save effort. Conclusion Are you ready to improve customer experience on B2B eCommerce websites with our checklist? Try to do so and the results will go beyond your expectation.
Top integrations for your B2B eCommerce business
Wholesale businesses have traditionally relied on phone orders and in-person sales. However, to succeed in today’s competitive environment, more and more firms are spending more of their efforts on Business-to-Business (B2B) eCommerce. According to Forbes, B2B eCommerce is one of the fastest-growing segments for new and established companies. Today, 73% of millennials are participating in the B2B purchasing process. Therefore, the demand for expanding to B2B eCommerce is increasing. In this post, we will mention the top B2B eCommerce integrations listed below will be the weapon to help your business thrive. The must-have B2B eCommerce integrations 1. Payment gateway integrations Nowadays, it is standard in B2B businesses to be able to accept a variety of payment methods. Hence, payment gateway integration is an elemental part of this list. Digital B2B payments solutions accelerate the issue, receipt, and processing of payments, all of which can increase a company’s cash flow and enhance the checkout experience. All in one sentence, it should be convenient and easy to use. The best payment gateways for B2B eCommerce: Adyen PayPal PayPal powered by Braintree Checkout.com Authorize.net Stripe To know deeper details about the best ones for eCommerce platforms, you can refer to our other posts about Magento and BigCommerce top payment gateways. 2. Inventory management system Inventory management is critical in businesses today, particularly eCommerce firms. It helps B2B resellers streamline their supply chains and execute the complex processes required by their B2B buyers. The best inventory management softwares for B2B eCommerce business: Zoho Inventory Management QuickBooks Commerce Fishbowl Stitch Labs Demand in assume is hardly accurate as in reality, it may be much differ. Hence, allowing for backorders will ensure that you continue to earn revenue and do not disappoint your customers. To be more specific, backordering allows customer to purchase out-of-stock products and what they bought will be dispatched as soon as possible. BackOrder is a powerful app on BigCommerce that helps online merchants manage and fulfill backorders effectively. So, if you are opening a BigCommerce store, you can explore it here: The app allows your customers to purchase even with 0 inventory 3. Shipping software integrations It’s no surprise that shipping software is in high demand in the eCommerce market. However, many people are unaware of the benefits of this program. They continue to do shipping processes manually, which end up hurting their sales. Shipping software is designed to help you manage and optimize your shipping procedures, save money on shipping and boost customer happiness with on-time delivery and simple returns. The best shipping software integrations for B2B eCommerce: Easyship Shippo EasyPost Shippit OrderCup 4. E-commerce Customer Relationship Management (CRM) integrations CRM integrations power many B2B processes, such as more precisely segmenting customers, estimating customer lifetime value, empowering customer-facing user features for obtaining authorized account details, and automating marketing processes and building customer loyalty based on current trends. With many outstanding advantages, it’s no surprise that well-known B2B firms are interested in CRM software development. The best CRM integrations for your B2B business: HubSpot CRM Zoho CRM Freshworks CRM 5. Email & Marketing Automation integrations Have you known that personalized emails have a 15% higher click-through rate, and you can do each personalized email with automation tool? It’s no secret that your customers’ inboxes are crowded with competitors. As a result, you must stand out, be more relevant, and understand what inspires your target audience. Choosing the correct tools is vital in this process. Yes. It’s about automation time! Not to mention, Email & Marketing automation even enables you to create integrated campaigns that are delivered at the right moment and bring value to your leads. In addition, it has the ability to save considerable brand resources and cash with the proper setup and plan. The Outstanding Email & Marketing Automation apps: Atom8 Klaviyo MailChimp HubSpot Keap 6. Point of Sale (POS) Software Point of Sale (POS) system is quite necessary for B2B businesses, including brick-and-mortar stores and eCommerce. The POS integration aid in the collection of vital customer information, the analysis of sales and customer data, the provision of simple inventory control, and the inclusion of features such as loyalty programs and omnichannel sales assistance. Because there is so much more to it, it is always best to find a development solution provider to assist you if you aren’t ready to do it on your own. ConnectPOS is one of the leaders in this field, they’re ready to customize your store channel preference in order to provide the best integrated POS system service. 7. Customer support platforms: Live chat & Help desk Not only B2B eCommerce platform, but any kind of eCommerce business also need it. Live chat can be used by B2B enterprises for sales and lead generation. Customers regularly utilize live chats to ask brief queries about products or services, as well as to clarify brand information. It enables businesses to give a personalized selling experience as well as excellent customer service. Now you should have a live chat & help desk on your store for immediate customer support! Final note When entering in B2B eCommerce game, there are many challenges that your business will face with. Having the base knowledge about necessary B2B eCommerce integration tools will help your business go through difficulties much easier. There are much exclusive benefits when starting a B2B business. Thinking about converting your store to B2B platform? If you are owning an open-source Magento store, now GritGlobal offers a B2B transformation solution with an affordable pricing plan. You can visit its headless approaches here:Now you can convert your open-source Magento into B2B platform without effort
Valuable BigCommerce store sale reports and how to generate them
Sale reports are valuable as they provide information to track and analyse your store sale’s performance. In addition, these data can also be exploited to generate future strategies, budget planning, and decision-making. With such importance of sale reports, it is essential to use each type of sale reports properly on your BigCommerce store. Valuable BigCommerce sale reports and how to generate them 1. Store Overview report Store Overview report covers all of the essential indicators in summary, you can view it easily to have a clear view of your shop’s products’ performance results. How to view the report? On your BigCommerce store, go to Analytics -> Overview -> Select your preferred date range 2. Sold Products report The Sold product report displays the information by each product sold. It helps you dig into your product catalog so that you can better evaluate its performance and make changes for better business strategies. You can drill down into this report to examine merch revenue, orders, quantity sold and visit amount. How to view the report? On your BigCommerce store, go to Analytics -> Merchandising -> Scroll your mouse to the lower area 3. Sales with Tax report Sales tax is one of the most frequently ignored costs of doing business. You can effortlessly balance your accounts throughout the year or just during tax season by using the Sales Tax Report. BigCommece native function can provide this report. Read more: Bigcommerce upsell How to view the report? On your BigCommerce store, go to Analytics -> Sales Tax Report -> Select your preferred date range 4. Orders Report The Orders report gives you a quick overview of all the orders that have been placed on your website. It might help you comprehend how your orders are broken down into products, how they’re discounted, and what the average order value (AOV) is. Regularly analyzing these critical numbers and any dramatic decreases or rises over time will help you understand how total orders affect sale growth. How to view the report? On your BigCommerce store, go to Analytics -> Orders 5. Sale Report divided by specific fields: time period, product name, brand, etc. Sale report divided by specific fields has been questioned by BigCommerce merchants as these advanced reports do not exist on BigCommerce’s original functions. Instead, some BigCommerce outsource apps, such as Atom8 can help you generate such reports. One of the bright advantages of the app: It can connect with Google Spreadsheets, this is a very helpful function for merchants to evaluate sale aspects based on the mass data. How to view the report? First, you need to install Atom8 by GritGlobal app, click Get This App here to install After finishing the first step, on your BigCommerce store, go to Apps -> Atom8 by GritGlobal -> Go to Workflow on the top -> Create -> Blank Workflow -> Create the workflow like the picture below: By creating this workflow, after each time a product is ordered, Atom8 will export data to linked Google Spreadsheet file. You can use ‘Filter’ on Google Spreadsheet to view customized data by sold time, product name, brand, tax, inventory level and many more. Hence it will be much easier to evaluate every aspect of each product and plan for the next steps. Here are a few variables that Atom8 can export to Google Spreadsheet: Final note One of the most important BigCommerce sale reports have been listed in this article to help you evaluate past results and plan for the next steps. However, if you’re looking for any other customized sale reports, don’t hesitate to contact us for further help!
