6 powerful B2B marketing strategies for eCommerce stores
B2B marketing strategies always need your careful consideration and huge investment to get expected results. Inappropriate approaches can waste your resources and actually can not bring your store closer to the customers. Therefore, our article today will suggest some valuable marketing strategies for your eCommerce stores. The Most 6 Effective B2B Marketing Strategies Research And Analyze Findings Before coming up with a marketing plan, it would be better if you spend time doing market research. Research related to customers, relevant industries, supply and demand will give you a better understanding of the market, position your store and differentiate it. The findings will bring your more valuable insights. You can plan for marketing strategies more quickly and reasonably without trying a lot of ineffective methods. Identify And Stick To Target Customers It is impossible to serve all the customer segments on the market with effectiveness and efficiency. Therefore, the best solution for most businesses is to choose the target segment to concentrate on and specialize in. After conducting market research, the findings will give you some clues to define the target segments. Specialization can open chances for you to serve your customers better with particular products, deep understanding of customers’ demand and powerful marketing strategies. Enhance Website Quality As your business is operated on a website, the website’s quality is a critical factor that heavily contributes to successful marketing strategies. Your website is also the store’s appearance as it expresses the store identity, selling styles, niche products which are well-matched with target customers. Therefore, high-quality website performance can bring fulfilled messages to the visitors. Moreover, the web content should be solid, precise and transparent to provide useful information for the customers and enhance customer engagement. Also, as the number of customers who do shopping by phones is increasing dramatically, your website should be compatible with mobile versions for the customers to experience comfortably. Optimize SEO The essential element for engaging web content is SEO quality. Following SEO criteria will help you to control your articles and blogs performance as well as build customers’ trust. Also, SEO can make your store become widespread on the internet world and you can motivate it by sticking to strict rules. These rules could be keyword density, internal links, high-quality content,… Advertise On Various Places The internet world is expanding, so you will have more place options to advertise your stores. Also, you may need to choose the best platforms which have a large number of your target customers to promote your stores. For example, if you target the youngsters as your focused segment, you would better launch advertising campaigns on social media platforms such as Instagram. On the other hand, you can choose a platform that suit your industry. For example, if you provide professional services, Linkedin will be the best choice for you. Take Advantage Of Automation Marketing automation can be an optimal solution for you to manage, control and operate various online marketing channels. It provides you innovative function and one centralized system. You can take advantage of analytical tools to decide the most suitable marketing strategy for your business. Those are the consideration of target segments, budget, business size and so on. Also, the Customer Relationship Management System (CRM) will provide more data of customers behaviors. The information will help you to realize more opportunities to connect and engage them. Conclusion After reading our suggestions, we hope that you can alleviate your concerns about effective B2B marketing strategies for your eCommerce business. Moreover, we believe that you can attract more customers and maintain a long-term relationship with them in the future.
How to improve customer service for your Magento store
Maintaining customer relationships is always a priority for your business to grow and increase revenues. The most crucial factor that contributes to successful and long-term customer relationships is helpful and cooperative customer service. However, you may find it difficult to enhance customer services for your Magento store. Therefore, our article today will help you to find some ideas to improve it. Strengthen Magento Customer Service Shorten Time Response The helpful support needs to be conducted on time, at which the customers require. If customers need to wait for a long time, they easily become impatient and visit your competitors’ stores for shopping. Therefore, any assistance requires a quick and accurate response, from the browsing products stage to checkout one to take the customers to the end of buying procedure. Keep In Touch With Customers It is frequent for the customers, especially the new ones, to feel lost in your store as they do not know how to manipulate your website. Therefore, your stores need to be ready for customer support. For example, you can equip a chatbot with pre-set answers for frequent questions to quickly reply when the customers have concerns. Moreover, all the contact information such as hotline and email address should be displayed transparently for the customers to ask for help. Also, you can guess whether customers are likely to encounter difficulties based on behavior analytic tools. Receive Customers’ Feedback To maintain supportive customer service, you need to ask customers about their shopping experience if there are any potential mistakes. You can conduct an immediate survey by a multiple choice question after every support. For example, a question like “Is this useful?” with three options: very, quite, not can help the customers choose one effortlessly without any nuisance. Moreover, after the customers place their orders, you can take advantage of the survey form. It is enclosed in the email order confirmation and have more detailed questions about their shopping experience and service quality. Utilize Customer Service Extensions While Magento allows forming and configuring custom contact forms on your website, utilizing Magento customer service extensions is still necessary. Customer service extensions provide a wide range of functions for you to support buyers, understand them and become a shopping companion. Pay Attention To B2B Customers It would be a mistake if you support all the customers in the same ways because each customer group needs a specific type of service. For example, B2B customers will need a more specialized approach. Some are a B2B account with restrictions on retailer customers, B2B catalog with tier pricing and distributor-customized catalog, B2B orders with different rules for bulk orders and so on. Besides supporting customers quickly and appropriately, you may need to offer the professional functions for the B2B customers. Moreover, you can do so and do more for B2B customers with Magento B2B platform from GritGlobal which is an optional solution for improving customer service following a headless approach. Conclusion We have brought you some tips to enhance your Magento customer service. Perhaps you have collected some ideas to take action with your store, let’s make your customer service great from today!
5 signs you should go headless with BigCommerce
Headless architecture is becoming more popular in the modern eCommerce world by creating a more flexible front end to be compatible with the back end. During your operation, the sellers may encounter some challenges. Those are related to the front end of their website that they need to go headless with BigCommerce. However, when you should implement headless on BigCommerce is still questionable. As a result, our article will give you some clues with a clear signal to decide whether it is the right time to go headless. 5 Remarkable Signals That You Should Go Headless With BigCommerce Low-response Website If you are witnessing a low-response website, underestimate performance with too many bugs during your operations, you may need to think about going headless. The consequences of slow load times are really terrible. They could be poor search rankings, cart abandonment and low product page conversion rate. The ideal loading times should be under 2.5 seconds and if your website is equal to or higher than, you need to consider it headless. According to OneBlade, after three months that they go headless, the loading time spent has been decreasing up to 83%. Plus, their average order value has been increased by 30.1%. Unfriendly Interface If your stores’ appearance is not attractive and useful, you should not hesitate to implement headless. It is also true when you can not improve by adding more features to your storefront. Headless architecture allows you to design your stores’ front end with more media, video and creative features. They improve your store attractiveness, customers’ shopping experience and your operation without affecting the back end and slow down your website. Unable To Run Promotion Campaigns Effectively Due to the incompatibility between front end and the back end, the marketing teams may find it difficult to run promotion and advertising campaigns. With some modification on the storefront, they need to go through the complicated backend. However, with headless architecture, when stores need to change banners, background or theme, they do not adjust the back end. As a result, the headless help the marketing and promotion campaign run smoothly, effortlessly and quickly. Hard To Modify Page Content A website without headless creates challenges for merchants to edit website content, and negatively affect web content management procedure. You have too many barriers when modifying and arranging articles and blogs? It’s time to implement headless. It not only helps you to edit content effortlessly but also let you access some convenient approaches. Those are bulk edit or schedule posting blog without setting from the backend. Read more: Bigcommerce upsell Difficult To Customize Lastly, if you struggle to control your business on the website including security, inventory management, web performance and so on, you should go headless to manage tasks separately. Web performance tasks may have something related to the backend, with a decoupled approach. Other tasks such as inventory and product management can be controlled and monitored well in the front end. As a result, managers, who do not have any technical skills, can run business effortlessly. Conclusion BigCommerce headless implementation can be an ideal approach for the business runner to simplify business tasks and operate their ecommerce website effortlessly without technical requirements and complicated process.
Top 5 product recommendation apps for BigCommerce stores
Product recommendation is one of the essential approaches to boost your revenues and improve the customers shopping experience. This method does not only help the customers find their favorite products quickly but also increase your total revenues. However, it is quite challenging to recommend the best-matched without supportive tools. Therefore, our article today will suggest some product recommendation apps for BigCommerce merchants. Must-try BigCommerce Product Recommendation Apps For Your Store GritGlobal Product Recommendation It would be a mistake if we do not mention the Product recommendation app from GritGlobal. This app runs on flexible recommendation rules which allow you to select certain criteria to form product recommendations including cart items, price and customer behaviors. Then, it can show recommendations for upselling and cross-sell. Also, the sellers can schedule time for the product recommendations rules they have set. With this app from GritGlobal, you can customize your messages on headlines and descriptions to the customers and set the numbers of items displayed or their order. Another bonus for this app are performance reports to help the sellers evaluate which rules bring them the best results in boosting sales and enhancing customers’ experience. UNBXD Recommendations UNBXD recommendation app focuses on product recommendations for returning customers with “Recommend For You” and “Recently View” sections. However, you can use it to recommend for new customers and visitors but in a less personalized way via the “Top Sellers” part. UNBXD allows stores to recommend from the product page, category pages and cart page via some pop-ups such as “More Like These”, “Bought Also Bought”, “Brand Top Sellers” and so on. These are also traditional approaches to upsell and cross-sell. The sellers can edit the design and time for the recommendations too. Product Recommendation Quiz Another BigCommerce product recommendation app is Product Recommendation Quiz, which acts as a salesperson to engage customers and motivate them to buy their favorite products at your store. This app can go along with the customers from browsing products to putting items into shopping carts. Product Recommendation Quiz is suitable when the customers have too many choices, they can not compare products and make decisions. Recommerce Recommerce is a smart app as it runs with the support of a Correlated Cross-Occurrence machine learning algorithm. This BigCommerce product recommendation can help you to upsell and cross-sell in every step of the buying experience including homepage, product page, checkout, thank you page and so on to optimize your revenues. Sellers can use this app to track customers behaviors, generate data, analyze and figure out customers interests and preferences. Then, it will suggest products that are related to customers’ expectations. Recom.ai Instead of surveys, Recom.ai uses another approach to find out customers’ interests. It pops up some products with “like” and “dislike” buttons and allows customers to click one to express their opinions. Therefore, based on the results, the app can realize which products the customers like to recommend. Also, sellers do not need to run product recommendations manually, this app can run automatically with pre-set recommendation rules and data. Another bonus point is displaying a “Recently view” section in which the customers can review and go back if they want to find items again. Conclusion The BigCommerce product recommendation app is a great tool for sellers to run upsell and cross-sell strategies. We hope you can decide the best app for your business and take advantage of it correctly.
