Running an online store on BigCommerce comes with its own set of challenges, one of which is effectively merchandising your products. Proper merchandising can significantly impact your sales, customer engagement, and overall success. In this post, we’ll explore some of the top merchandising strategies tailored specifically for BigCommerce merchants. These BigCommerce merchandising techniques will help you showcase your products in an appealing and strategic manner.
Purposes of BigCommerce Merchandising
At its core, eCommerce merchandising or BigCommerce merchandising aims to guide shoppers to the products they need as quickly and seamlessly as possible, encouraging them to add items to their cart and complete a purchase. When executed well, merchandising can boost average order values and conversion rates, leading to increased revenue for your business.
But how can you achieve this merchandising flexibility when it involves navigating such a complex landscape? Your customers are individuals with unique personalities and mindsets when it comes to shopping. They engage with various touchpoints throughout their shopping experience on your website. Additionally, you need to juggle numerous SKUs, frequent promotions, pricing adjustments, and constant product updates.
BigCommerce merchandising is not a simple matter of selecting a product to highlight, setting an attractive discount, and offering enticing items. To succeed, you must understand what resonates with each shopper. Today’s top retail brands are embracing cutting-edge merchandising techniques to unlock the complexities of merchandising and drive more sales.
So, what BigCommerce merchandising strategy is your eCommerce business currently employing?
Top BigCommerce Merchandising Strategies for Your Business
Let’s explore some strategies you can implement to take your BigCommerce merchandising to the next level.
Offer loyalty programs
One effective strategy with BigCommerce merchandising is to offer loyalty programs for returning customers and visitors. This group is more likely to make a purchase compared to first-time visitors, so focusing on them can drive sales. There are simple tactics you can use to boost sales from loyal customers:
- Display recently viewed items on product pages, making it easy for visitors to quickly return to products they previously showed interest in.
- Implement this strategy on high-traffic pages like your homepage and shopping cart page.
- Provide personalized product recommendations based on each customer’s shopping history and preferences.
- Use shopping data to display reminders for abandoned cart items, special promotions, and discounted recommended products, and create unique landing pages tailored to each customer.
The key is leveraging the information you have about your returning customers’ interests and behaviors to create a more personalized, convenient shopping experience that encourages them to complete purchases.
Give the best support to ready buyers
There are some customers who visit your store already prepared to make a purchase with BigCommerce merchandising. These “ready buyers” know exactly what they want. The key is convincing them to buy from you instead of your competitors.
These ready-to-buy shoppers typically use the site’s search function to quickly find the specific product they’re looking for. Studies show that customers who use the search have a much higher conversion rate, compared to those just browsing.
When shoppers use the search, it means they already have a particular product, size, color, and price range in mind. To win over these ready buyers, you need to provide the most relevant and accurate search results possible to keep them on your site.
The goal of BigCommerce merchandising is to show them the product they searched for immediately on BigCommerce, without requiring any additional clicks from the main search page. Making them have to click through multiple pages may lead to them abandoning your site and purchasing elsewhere.
Transform browsers into buyers
Not every visitor to your store is a “ready buyer” – some are just browsing with no immediate intent to purchase. These “window shoppers” may seem uninterested, but proper merchandising techniques can persuade them to make a buying decision.
Just like a brick-and-mortar store, where salespeople might showcase certain products to undecided browsers, you can strategically promote and feature specific items to capture the attention of your casual website visitors with BigCommerce merchandising.
Modern BigCommerce merchandising tools allow you to curate and prominently display handpicked products on your website’s high-traffic pages. By putting your best or most popular items front and center, you increase the chances of piquing the interest of those “just browsing” and converting them into buyers.
The key is using intelligent merchandising to turn window shoppers into customers by offering a well-curated, enticing selection of products tailored to their potential interests.
Cooperate with the Right Bigcommerce Automation Software like Atom8
You can elevate your BigCommerce merchandising with powerful automation tools like Atom8. With this BigCommerce Automation software from GritGlobal, you can build seamless, hands-free sales campaigns that streamline your entire process.
Moreover, Atom8 integrates natively with BigCommerce, allowing you to effortlessly create and manage customer groups and segments based on purchase behavior, demographics, or any other criteria. Your marketing activities can be enriched by triggering personalized product recommendations, abandoned cart reminders, and tailored promotions across channels.
With Atom8’s cross-app automation capabilities, you can connect your BigCommerce store to essential third-party tools like Slack, Google Sheets, ShipStation, and more. This centralized automation hub simplifies your workflow, saving time and boosting efficiency. Implement advanced BigCommerce merchandising strategies with ease using Atom8’s intuitive visual builder and pre-built integrations.
Continuous Evaluation and Improvement
Continuously evaluating and improving your BigCommerce merchandising strategy is key to long-term retail success. A static, unchanging approach risks becoming outdated and missing opportunities as customer needs and market trends evolve.
- You need to remain agile and adaptable. Customer preferences can shift unexpectedly, and market trends are constantly fluid. Don’t let your merchandising strategy become rigid. Regularly assess customer feedback and monitor industry changes, pivoting your strategy as needed to ensure it stays relevant to your audience’s current demands.
- Make data-driven decisions to optimize your approach. Leverage analytics tools to track sales data, customer behaviors, and market insights. Use this information to identify strengths, weaknesses, and areas for improvement in your product assortments, website layouts, and promotional campaigns.
- Above all, keep your merchandising strategy customer-centric as it evolves. Prioritize soliciting and incorporating customer feedback through surveys, reviews, and other channels. Actively listen to your audience’s preferences to understand what resonates and what needs adjusting to better meet their expectations.
To Conclude
A strong BigCommerce merchandising strategy is more than just a part of successful retail—it’s the key driver that propels businesses towards lasting growth and customer loyalty. When you strategically place items, create appealing displays, and understand what your customers prefer, your business goes beyond simple transactions. It enables you to create a shopping environment where customers feel valued and are eager to return.
Are you ready to take your BigCommerce merchandising to the next level? Contact us today!
