Sending out emails to customers is always one of the most engaged approaches to communicating with customers and maintaining long-term customer relationships. However, dealing with a large number of customers may cause a complicated procedure and potential mistakes. Therefore, we are here today to tell you some proven email automation hacks for your Magento stores. So that you can simplify the email process and communicate with customers better.
Best Tips For Your Magento Email Automation
Create Email Templates
First and foremost, you need to build email templates by choosing pre-built email templates, customizing your own ones or editing the pre-made ones. Magento provides various templates in 12 categories including checkout emails, newsletter, product alert, sales, User, Wishlist and so on. The businesses need to choose the most suitable templates for each purpose to optimize the conversation.
To see all the templates, you need to click Add New Template.
If you want to take advantage of pre-made templates but add on them customized elements, you can add a logo to the email templates as a JPG, JPEG, PNG or GIF files. Also, you can customize the pre-built templates by doing the following steps; Click to Marketing → Communications → Email Templates → Add New Templates. Therefore, you need to set a name for your Template name to find it more quickly and fill in your email main subject into Template Infor. Moreover, if you are acquainted with HTML and CSS, you can create a completely new template on Magento.
Launch Follow-up Emails
To maintain a long-term customer relationship, you need to usually communicate with them. Which means to bring them useful information and update their favorite product information. Therefore, you may need to send follow-up emails. When you want to create a follow-up email based on the pre-made ones, you need to change some points of code of HTML. You can employ Advanced Customization to format manager about prices, time, dates and enclose product links.
SMTP Email Settings
To ensure your email marketing reaches the right customers and prevents them from going to the spam box, you may need to take advantage of Simple Mail Transfer Protocol (SMTP). SMTP can send your email marketing by twelve verified hostings such as Gmail, Hotmail, Yahoo, Outlook and so on.
Cart Abandonment Emails
Cart abandonment emails are essential for any businesses to remind customers who abandoned their carts to finish their orders. You need to build a list of customers who left their cart without finishing the payment to send email reminders. In this case, you need to pay more attention to customer care by sending them special discounts, free shipping with personalized templates.
Take Advantage Of Automation Platform
To simplify the email process, you may need to take advantage of automation applications. For instance, Atom8 is an awesome choice for you to send personalized, engaged, simple processes and user-friendly usage. Atom8 can support the businesses multiple tasks including customer segmentation, personalized email marketing, integration with CRM and other email marketing platforms, sending real-time notification, and managing email contact information.
With our suggestions, we hope that email automation will never be your burden. We believe that you can strengthen your customers’ relationship and engagement by effective email automation plans.