Thanksgiving is an ideal time to show appreciation to your customers. Sending Thanksgiving emails to customers is an important step to engage, build loyalty, and increase sales for your BigCommerce store. Let’s explore the benefits of sending these emails and best practices to follow when crafting them.
Why Thanksgiving Emails Are Important for Your BigCommerce Store
Thanksgiving presents a unique opportunity to connect with your audience before the busy holiday season. By sending well-crafted Thanksgiving emails to customers, you thank them and increase engagement and sales during a key time of year. Let’s look at why they matter.
Build Stronger Relationships with Your Customers
Your customers like to feel valued, and Thanksgiving emails help build stronger relationships. By showing appreciation, you can tap into the 75% of online shoppers who prefer a personalized experience. A simple thank-you email can strengthen the bond between your business and customers, creating lasting loyalty and repeat purchases.
- Sending a thank-you email strengthens the bond between your business and your customers.
- Use heartfelt language to make the message feel genuine and personal.
- Remind them that their support matters to your business growth.
- Use these emails to highlight special offers exclusive to them as a token of your gratitude.
Thanksgiving is the perfect time to make your customers feel special. A sincere message will remind them why they love shopping with you, benefiting your brand.
Boost Engagement Before the Holiday Rush
Thanksgiving is a great time to excite your customers right before the busy shopping season. In 2022, a record-breaking 196.7 million Americans shopped online and in stores over the Thanksgiving weekend. This shows just how powerful early engagement can be in driving attention to your upcoming holiday deals.
- Announce upcoming holiday deals to build anticipation.
- Offer early-bird access to sales to your most loyal customers.
- Share a countdown to your biggest offers, creating urgency and excitement.
- Promote any events or giveaways happening in your store.
Emails that drive excitement ahead of the holiday rush give your customers a reason to keep you in mind when the shopping season peaks.
Show Appreciation with Exclusive Offers
Thanksgiving is the season of giving, and what better way to show appreciation than offering exclusive deals? Customers love feeling like they’re getting something special, especially around the holidays.
- Offer limited-time discounts that are available only to email subscribers.
- Include free shipping for those who purchase on Thanksgiving.
- Create special bundles or holiday gift sets to increase value.
- Send loyalty program members an additional discount for their continued support.
These exclusive offers make customers feel valued and motivate them to shop with you again, increasing sales for your BigCommerce store.
Best Practices for Writing Thanksgiving Emails
Follow these best practices to ensure your Thanksgiving emails to customers are effective. A thoughtful, well-written email can greatly affect how customers perceive your brand and respond to your promotions.
Keep the Message Heartfelt and Genuine
Thanksgiving is all about gratitude, so your email should reflect that. Keep the tone warm and sincere to make a real connection with your audience.
- Write in a conversational tone to make the message feel personal.
- Thank your customers directly, using phrases like “We appreciate your support” or “Thank you for being part of our journey.”
- Avoid overly promotional language. Keep the focus on gratitude.
- Share a personal story about your business or how customers have impacted you.
A genuine message can go a long way in making your customers feel appreciated and more loyal to your brand.
Personalize Your Emails for Maximum Effect
Personalization helps customers feel seen and valued. In your emails, adding small personal touches can significantly improve engagement.
- Use the customer’s name in the subject line or greeting.
- Segment your list to send different offers to different groups (e.g., new vs. returning customers).
- Offer personalized product recommendations based on their past purchases.
- Tailor discounts or offers specifically for high-value customers.
Personalization helps make your email feel relevant and thoughtful, increasing the chances that your customers will take action.
Use Festive Visuals to Capture Attention
A festive, eye-catching design helps make your Thanksgiving emails to customers stand out in a crowded inbox. Incorporate elements that evoke the Thanksgiving spirit to grab their attention.
- Use autumn colors like orange, yellow, and brown to create a warm and festive look.
- Add visuals of seasonal items like pumpkins, fall leaves, or a Thanksgiving table.
- Feature photos of your products in a holiday setting to make them more appealing.
- Include festive icons or illustrations to make the email more engaging.
Incorporating festive visuals makes your email more attractive and gets customers in the holiday spirit, encouraging them to shop with you.
Inspiring Examples of Thanksgiving Emails to Customers for BigCommerce Stores
Thanksgiving is a great time to inspire customers and give them reasons to shop with you. Thanksgiving emails to customers can feature various offers and strategies to boost engagement. Let’s explore some inspiring examples that you can use for your BigCommerce store.
Fun Thanksgiving Debates to Engage Customers
Thanksgiving is all about personal preferences, from food to shopping choices. A fun way to engage your audience is by asking them to pick a side, combining favorite Thanksgiving dishes with shopping discounts to make the experience more interactive.
- Pose a question: Start with a playful question like “Which Side Are You On?” to grab attention and spark curiosity.
- Tie in the discounts: Pair popular Thanksgiving foods, like pumpkin pie versus apple pie, with discount options, showing customers they can’t go wrong with their choices.
- Use interactive elements: Incorporate visual comparisons to make the decision-making process more engaging and enjoyable.
- Highlight trust factors: Include customer reviews or payment options like “Buy Now, Pay Later” to build trust and make shopping easy.
- Encourage shopping: Feature different product categories and discounts to drive conversions, enticing customers to choose their favorite deal.
This approach not only engages your audience with a fun, relatable theme but also seamlessly integrates your promotions, encouraging customers to shop while participating in the Thanksgiving fun.
Flash Sales with Limited-Time Offers
Thanksgiving is almost here, and it’s the perfect time to offer flash sales that encourage quick decisions. A well-timed sale not only grabs attention but also motivates customers to act fast before the offer disappears. NatureWise is doing exactly that with their 20% off on probiotics, just in time for the holidays.
- Announce early: Tease your flash sale in advance to build anticipation.
- Set short windows: Offer steep discounts for a limited time, like a few hours, to create urgency.
- Highlight urgency: Use a clear headline and discount code (like “TURKEY”) in bold or uppercase to stand out.
- Simple call to action: Keep it easy to understand with a direct call to action, such as “Shop Now.”
- Feature best-sellers: Promote popular products to maximize interest and drive traffic to your top-selling items.
- Multiple sales: Spread out different flash sales over the day to maintain customer engagement and excitement.
By emphasizing a limited-time offer with a strong sense of urgency, you create a “buy now or miss out” feeling, which can boost conversions in the busy Thanksgiving season.
Sitewide Sales for Maximum Reach
Running a sitewide sale is an excellent strategy to capture the attention of all your customers during the Thanksgiving season. By offering a discount on everything, you ensure no one is left out.
- Flat discount: Offer a single, straightforward discount across your entire store, like 30% off, so customers know exactly what they’re getting.
- Use percentages for clarity: Discounts like 20% or 30% off are easy to understand and make the sale feel more appealing.
- Broaden product appeal: Feature various product categories to draw in different types of shoppers and expand your reach.
- Add free shipping: Sweeten the deal by offering free shipping, which can push hesitant buyers to complete their purchases.
- Encourage bigger orders: Entice customers to buy more by offering larger discounts on higher cart totals, making them feel like they’re getting more value.
- Spotlight popular items: Highlight best-selling products to encourage further exploration and additional purchases.
Sitewide sales are a powerful way to appeal to a broad audience. They simplify the shopping process and give customers a reason to browse through your entire catalog, boosting engagement and sales during the Thanksgiving rush.
Product Recommendations for Thanksgiving Gifting
Thanksgiving marks the beginning of the holiday shopping season, making it a perfect time to highlight product recommendations. Helping your customers find meaningful gifts enhances their shopping experience and boosts your sales.
- Personalized picks: Offer personalized product suggestions based on past purchases to show customers you understand their preferences.
- Highlight affordability: Feature gifts across various price points, such as under $50, to cater to all budgets.
- Gift bundles: Curate and showcase bundles of complementary products for effortless gifting.
- Top-rated products: Promote your best-selling or top-rated items to build trust and excitement among shoppers.
- Festive presentation: Use seasonal imagery that resonates with the Thanksgiving spirit to visually connect your products to the celebration.
- Add-on suggestions: Offer complementary products or gift wrap options to increase cart value.
Offering tailored eCommerce product recommendations helps your customers find what they need while positioning your store as their go-to place for Thanksgiving gifts. This not only increases sales but also strengthens the bond with your customers.
Back-in-Stock Emails to Drive Urgency
During the busy holiday season, popular items often sell out quickly. Sending back-in-stock emails is a powerful way to recover lost sales and create urgency among your customers.
- Notify about popular items: Let your customers know the moment their favorite items are back in stock.
- Create urgency: Emphasize limited stock availability to encourage immediate purchases.
- Clear call to action: Include a “Buy Now” button that directs them straight to the product page for a seamless shopping experience.
- Personalized reminders: Tailor these emails to customers who previously showed interest in the product, whether through browsing or adding to the cart.
- Offer a discount: Sweeten the deal by offering a small discount on these restocked items to motivate quick action.
- Promote related products: Suggest complementary or add-on items to increase the average order value and enhance the customer’s overall experience.
Back-in-stock emails capitalize on high demand and drive a sense of urgency, helping you move inventory quickly during the Thanksgiving season while keeping your customers engaged.
First-Time Customer Discounts
Thanksgiving provides a great opportunity to attract new customers to your store. Offering special discounts to first-time buyers can encourage them to make their first purchase and help you grow your customer base.
- Exclusive discount codes: Create a unique code, like 50% off for first-time customers, to entice new visitors.
- Eye-catching promotion: Highlight the discount in your email subject line to grab the reader’s attention instantly.
- Limited-time urgency: Mention that the offer is only available for a short period to push immediate action.
- Build loyalty: Encourage new customers to sign up for your loyalty program to unlock future discounts and rewards.
- Trust-building reviews: Include positive testimonials or customer reviews to build credibility and trust.
- Feature bestsellers: Promote popular or top-rated products that are easy for new customers to fall in love with.
Offering a first-time customer discount during the Thanksgiving season is an excellent strategy to turn visitors into buyers while laying the foundation for long-term customer relationships.
Tiered Discounts to Increase AOV
Tiered discounts are a fantastic way to encourage higher spending during your Thanksgiving sale, as they motivate customers to increase their cart value to unlock bigger savings.
- Offer multiple discount tiers: Provide discounts like 10% off $100, 15% off $150, and 20% off $200 to push customers to spend more.
- Highlight bigger savings: Show customers how spending a little more will result in greater discounts.
- Catchy subject lines: Use attention-grabbing subject lines such as “The More You Spend, The More You Save” to create excitement.
- Showcase relevant products: Feature various product categories that help customers easily reach the next discount level.
- Visual breakdown: Include a clear visual of the discount tiers in your emails so customers understand how the promotion works at a glance.
Tiered discounts not only drive up the average order value but also increase customer satisfaction as they feel like they’re getting more value with every extra dollar spent. This strategy is perfect for maximizing sales during the Thanksgiving holiday.
Urgent Shipping Offers
During the holiday season, fast shipping is a major concern for customers, especially as deadlines for timely deliveries approach. Offering express or urgent shipping options in your Thanksgiving campaigns can help motivate customers to shop with confidence, knowing they’ll get their items on time.
- Free or discounted express shipping: Offer limited-time express shipping deals, like free 2-day shipping on orders over a certain amount, to make your offer irresistible.
- Set clear deadlines: Highlight the deadline for guaranteed Thanksgiving or holiday delivery to create a sense of urgency.
- Prime placement of key information: Ensure your express shipping offer is visible at the top of your email for maximum impact.
- Use strong CTAs: Include phrases like “Get It Before Thanksgiving” or “Order Now for Express Delivery” to prompt action.
- Positive testimonials: Feature customer reviews or feedback about their great shipping experiences to build trust.
Fast and reliable shipping is often the deciding factor for last-minute shoppers, and by emphasizing express options, you can increase conversions while giving your customers peace of mind.
All-Day Snacking for Thanksgiving
Thanksgiving might be known for its big meals, but snacking is a key part of the day too. Showcasing your product lineup as the perfect snacks throughout the day can help your customers see how your offerings fit into their holiday.
- Show snacks for different times: Recommend specific products for different times of the day, like morning shopping fuel or a sweet evening treat.
- Relatable situations: Connect your snacks to familiar holiday moments like watching the parade or celebrating after a big touchdown.
- All-day availability: Highlight that your products are perfect for snacking all day long, from morning until night.
- Special deals: Offer discounts, free shipping, or gift ideas to sweeten the deal and make your products more tempting.
- Gift-ready options: Mention options like care packages or gift cards that make for great Thanksgiving presents.
By showing how your products can complement the entire Thanksgiving experience, you make them an easy choice for customers who want to enjoy the holiday with convenient and delicious snacks.
Creating a Story-Driven Thanksgiving Offer
When crafting your Thanksgiving emails, an engaging narrative can capture your customers’ attention and make your offer more memorable. Instead of focusing solely on discounts, tell a story that resonates with the reader.
- Weave a relatable story: Use humor or relatable situations (like escaping awkward family conversations) to create a connection with your audience.
- Incorporate the offer naturally: Blend the financial details, such as delivery fee credits, into the narrative so they feel like a bonus to the story.
- Bold key information: Make sure the critical details, like the discount or credits, stand out by using bold text to grab attention.
- Clear call-to-action: End the story with a strong call to action, such as “Order Now” or “Get It Before It’s Gone!”
- Keep it lighthearted: Use a fun tone to match the holiday mood, making the email more enjoyable to read.
By crafting a story-driven narrative, you give your customers more reasons to engage with your email while also highlighting your Thanksgiving promotions in an entertaining way.
Limited-Edition Thanksgiving Products
Creating excitement around limited-edition products during Thanksgiving can boost interest and motivate customers to act quickly. The exclusivity of these special items gives them an edge and encourages immediate purchases.
- Highlight limited availability: Emphasize that these products are only available for a short time or while supplies last.
- Catchy subject lines: Use subject lines like “Get Our Exclusive Thanksgiving Collection!” to draw attention.
- Create urgency: Incorporate countdowns or show stock levels to push customers to act fast.
- Festive designs: Feature special Thanksgiving-themed packaging or designs to make the products even more appealing.
- Incentivize purchases: Offer a discount, free gift, or exclusive bonus with each limited-edition purchase to sweeten the deal.
Limited-edition products not only create a sense of urgency but also help your brand stand out in a crowded inbox, making your Thanksgiving promotions more memorable and successful.
Tips to Optimize Your Thanksgiving Emails for BigCommerce
Optimizing your Thanksgiving emails to customers is key to ensuring they stand out in a crowded inbox. Here are some practical tips to make your emails more effective and boost engagement.
Craft Attention-Grabbing Subject Lines
Your subject line is the first thing your customers see, so it needs to grab attention. A good subject line can be the difference between your email being opened or ignored.
- Keep it short and to the point, ideally under 50 characters.
- Use friendly language that matches the holiday spirit, like “Grateful for You! Enjoy Our Special Offer.”
- Create urgency with phrases like “Limited Time Offer” or “Shop Now Before It’s Gone.”
- Personalize it with the customer’s name for a more personal touch.
- Include emojis to make your subject line stand out in a busy inbox.
- Test different subject lines to see which one gets more opens.
Crafting the right subject line increases the chances of your emails being opened, leading to higher engagement and more sales.
Include a Clear Call-to-Action (CTA)
A clear and strong call-to-action (CTA) guides your customers to the next step. Your email should leave no doubt about what you want the customer to do.
- Use simple, direct language like “Shop Now” or “Get Your Deal.”
- Place the CTA button where it’s easy to see, like near the top of the email.
- Make the button big and bright so it stands out.
- If you offer multiple products, use separate CTAs for each category.
- Add a sense of urgency with CTAs like “Hurry! Limited Stock Available.”
- Test different CTAs to see which works best with your audience.
A well-placed and clear CTA can make a big difference in how effective your emails are in driving traffic and increasing sales.
Ensure Mobile Responsiveness
Many people check their emails on their phones, so your Thanksgiving emails to customers must be mobile-friendly. If your email looks bad on mobile, it could cost you sales.
- Use a simple layout with easy-to-read text and large buttons.
- Make sure images and graphics resize properly on smaller screens.
- Keep your email short and sweet so it’s easy to scroll through.
- Avoid large file sizes that could take longer to load on mobile.
- Test your email on different devices to ensure it looks good everywhere.
- Use a responsive email template if you’re unsure how to create a mobile-friendly design.
Making sure your Thanksgiving emails are mobile-responsive ensures that your customers can easily engage with your message, no matter where they are.
How GritGlobal’s Atom8 Can Help Automate Your Thanksgiving Emails to Customers on BigCommerce
Automating your Thanksgiving emails to customers can save time and help you target your audience more effectively. GritGlobal’s Atom8 can streamline email marketing strategies during the busy holiday season.
- Automating personalized Thanksgiving emails: With this BigCommerce Automation tool, you can create personalized emails that are automatically sent based on customer behavior. This makes your emails more relevant and engaging.
- Effortless customer segmentation for targeted campaigns: It helps you segment your customer base effortlessly. You can target specific groups with offers that match their interests and purchase history.
- Trigger-based workflows for timely discounts and offers: Automate emails that are triggered by certain actions, like abandoned carts or browsing history. This ensures your customers get timely offers without manual effort.
- Seamless integration with BigCommerce: This tool integrates seamlessly with BigCommerce, so you can manage your emails, customer data, and campaigns all in one place.
- Success stories from Atom8 users: Many BigCommerce stores have used this tool to enhance their email marketing, leading to better engagement and higher sales. Here are a few specific examples:
- German Foods used Atom8 to provide personalized care for their customers. By automating customer segmentation and personalized marketing campaigns, they were able to improve customer engagement and streamline their email marketing processes.
- Lexair improved their communication processes by automating their email workflows with this tool. This helped them maintain high service standards and ensure timely updates to their customers.
- Ultralight Outdoor Gear leveraged the tool to automate inventory management and handle customer orders more efficiently during high-demand periods. This resulted in increased customer satisfaction and reduced the time spent on manual order processing.
Automating your emails with this app lets you focus on other aspects of your business, knowing your email campaigns are running smoothly in the background.
Conclusion
Thanksgiving emails to customers are a great way to build relationships and increase sales during the holiday season. You can ensure your emails stand out by following best practices like crafting attention-grabbing subject lines, including clear CTAs, and ensuring mobile responsiveness. With GritGlobal‘s Atom8, you can automate these processes to save time and boost results. Contact us at GritGlobal to get started with Atom8 today.
