Holiday Automation: 6 Ways to Make Black Friday Easier, More Profitable


 

Year over year, Black Friday and Cyber Monday continue to make Thanksgiving one of the biggest shopping events of the year. Amidst the endless sea of “best practices” and “easy tips and tricks,” you may easily get consumed with menial tasks that don’t make a real impact on your E-commerce business. And that’s where automation platforms come into play.

Automation is a clear-cut strategy that could apparently free yourself from the mundane tasks and make this holiday season your biggest, most profitable, and easiest ever. 

This article will uncover what you can do to ensure you’re getting the most out of your holiday automation for online business efforts.

How to automate your holiday campaigns?

Atom8 is BigCommerce’s first e-Commerce Automation software that works natively in just a few clicks.

Since its launch, hundreds of merchants have already offloaded millions of tasks, millions of hours — to grow bigger, faster. Using a three-step visual builder: Trigger, Condition, and Action, Atom8 lets you put repetitive and time-consuming tasks on autopilot. That way, you can make room for growing your business.

Atom8 holiday workflow


The top 6 automated workflows to make your holiday season easier and more profitable:

If you’re already using Atom8 — or just want to take a look at what it can do — we’ve put together the top 6 automated workflows to make your holiday season easier and more profitable:

1. Send “thank-you” & upselling emails after purchase

It’s easier to get a sale from someone who has already bought from you. The average business takes 5 times harder to attract a new customer than to keep an existing one (Sunglass LA). There are several tactics you can use to retain your customers after their purchase – including upselling and cross-selling products they might like, creating a loyalty program to encourage repeated (and regular) purchases, or taking them through a lead nurturing email journey. Whatever the tactic is, the goal is to retain your e-commerce customers, allow you to successfully communicate and stay on top-of-mind.

In the below workflow, the ultimate goal is to reach out to customers who have previously purchased from your website, segment them into specific groups based on product purchased & total lifetime spending, and re-engage them with content that will sway them to purchase again.

How it works:

Trigger: Order placed.
Condition: If the product name includes “Iphone”.
Action: Assign customer to a group.
       AND Tag customer on MailChimp.
       AND Send “thank-you” & upselling email to customer via MailChimp.

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Click here to see the specific use case of Send “thank-you” & upselling emails after purchase in action.

2. Track & reward your top customers with loyalty programs

By showing your tribute to your customers, you can successfully encourage reorders and generate a loyal customer base. Atom8 paves the way for you to segment customers tiers based on their total lifetime spending and engage them at the right time with personalized emails. It’s important to note that with Atom8, you can add many attributes to each customer, whereas in BigCommerce’s nature, one customer can only be in one group only.

How it works:

Trigger: Order placed.
Condition: Customer total spending amount excluding tax is:

  • Greater than 1000.
  • Greater than 500 and less than or equal to 1000.
  • Greater than 200 and less than or equal to 500.

Action: Assign customer to the corresponding group.
       AND Send email to Customer via MailChimp.

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Click here to see the specific use case of Track & reward your top customers with loyalty programs in action.

3. Apply discounts to all or specific products/categories

On sales seasons, you’ll want to apply discounts for specific categories. It won’t be exhausting if you have not so many SKUs in stock as if you do, it will consume you considerable resources. You can eliminate these time-consuming tasks just by one simple and easy-to-set-up workflow on Atom8.

How it works:

Trigger: When 28/08/2020 comes, at 16:00.
Condition: Product category includes “LAST CHANCE”.
Action: Change product sale price.

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Click here to see the specific use case of Apply discounts to all or specific products/categories in action.

4. Prioritize & feature top-trending products (most viewed, most sold, most reviewed, etc.)

From best-selling to collection-based products, homepage layout to category pages, photography to social proof, e-Commerce merchandising is an indispensable part of any online store.

With this in mind, Atom8 team has been focusing on helping BigCommerce merchants drive more revenue while creating an easy & convenient shopping experience for their customers. Atom8 can automatically change product sort order based on total views. With the lower product sort order is, the higher it is prioritized on the storefront.

How it works:

Trigger: When product inventory changed.
Condition: Product category includes “Utility”.
               AND Total product views are greater than or equal to 2.
Action: Change product’s sort order to 0
(The lower product sort order is, the higher it is prioritized on the storefront).

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5. Reorder Lowstock and Pause Marketing

When you have a best-seller product, and it runs out of stock, you’ll want to change this product’s status to pre-order so that you can have some time to arrange the stock without wasting demand for it. Meanwhile, stakeholders such as Marketing team are supposed to get notifications to work on marketing campaigns, or the Purchasing team needs advice to contact suppliers. With Atom8, all these manual tasks can be executed in just one simple workflow.

How it works:

Trigger: Product inventory changes.
Condition: Inventory level is equal to 0.
Action: Change product availability (Availability option: Pre-order with an expected release date).

Or if: Inventory level is greater than 0.
Action: Change product availability (Availability option: The product can be purchased immediately).

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6. Auto-publish content to website

Promoting multiple sales campaigns on a website can be quite a challenging task. This workflow from Atom8 allows you to automatically & continuously publish & switch banners on a pre-scheduled basis, saving a lot of time & effort invested in manual tasks.

How it works:

Trigger: When holiday campaign starts (Triggered by time).
Action: Constantly change multiple themes/ banner ads for different promotion offers.

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Click here to see the specific use case of Auto-publish content to website in action.

Key takeaway

Remember that the “holiday season” is really a series of sales promotions, from Cyber Weekend to Winter holidays and everything in between. It’s clearly vital to prepare & have the great inventory management, make sure you keep adapting your sales strategies, and lastly, utilize tools & automation for the best results.

Interested in Discovering More About Holiday Automation?

Download our exclusive e-book to learn more.


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