Skullcandy Inc. is a Utah-based American firm that sells headphones, earphones, audio backpacks, MP3 players, hands-free devices, and other accessories. With headphones, earbuds, speakers, and more, you can experience life at full volume. Skullcandy is the place to go for the latest in music, culture, and audio.
Born on a chairlift as the better fit for boardsports lifestyle. Nowadays, Skullcandy has become the top brand for youthful and adventurous audio consumers.
The Need for an Ecommerce Boost
Historically, going to market fast meant sacrificing safety.
There has always been skirmished between the marketing departments and the IT. The tug of war between IT and marketing departments has made eCommerce scalability and innovation a distant dream for many established firms. It was a distant dream a few years ago. However, the development of technology had changed the possibilities for the brands.
BigCommerce solved the problem of the business by giving them the SaaS technology. BigCommerce is a publicly-traded technology firm that offers a software-as-a-service (SaaS) eCommerce platform. Furthermore, the platform provides features appropriate for even enterprises. For instance, customer groups and segmentation, price lists, search engine optimization, site hosting, and other services are included.
Before, Skullcandy was using Salesforce Commerce Cloud. When the brand recognized the need for eCommerce growth, the old platform no longer seems to be a good fit. They then explored various platforms, analyzing costs, adaptability, functionality, design, and UX. Eventually, Skullcandy decided that moving to BigCommerce will not only give them a scalable tech stack but also build a mutually beneficial partnership.
Migration to BigCommerce
Many companies consider launching their own eCommerce business, thanks to companies like BigCommerce that make it simple for anyone to do so. After all, if you want to generate money online, opening an eCommerce site is typically a good place to start.
Your Catalog data (Products, Options, Categories, and Customers) may be transferred to your new BigCommerce store using the Catalog Transfer Application. Moreover, the guides and customer support of Bigcommerce will walk you through the guideline, which gathers important credentials for your website. This is how; you will easily migrate to BigCommerce.
As for Skullcandy, they migrated smoothly to BigCommerce even with high complexity, multiple sites, and a large amount of data. Together with the new site, they launched a new brand campaign, which also turned out to be a huge success.
Achievements with New Platform
BigCommerce team is an expert at the operation of the new BigCommerce platform. The platform has a track record of assuring our clients’ success through smooth integrations and custom solutions. Our team has award-winning and professional eCommerce designs, which would help grow the business at a fast rate. The new platform would enable the business owners to profit greatly. There is also a team of eCommerce experts, which help you in achieving goals.
The new Skullcandy site recorded increasing conversion rates by 82% and won BigCommerce’s Best New Website Design award. Due to the efforts and cooperation of the two teams, the brand experienced a 214% increase in its revenue, and orders of the Company also increased by 122%.
BigCommerce also uses SEO techniques for increasing your visibility, conversion rates, and sales rates. Business owners can also use mobile-friendly templates and themes for selling products. This is how you will achieve new milestones without any difficulty on the BigCommerce stores.
So, creating a clear plan, knowing your own need, and using the right platform help to increase the conversion rates and sales of the business to a greater extent.
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