How to get your BigCommerce store ready for Black Friday?
Holidays are just right around the corner. In previous years, things were different. But since the pandemic came and made a huge change to earth in all aspects, businesses had to operate in new ways to survive and thrive. As a matter of fact, it’s time to get your online store ready for this year’s holiday rush. However, to become shoppers’ go-to for gifts, you need to make the shopping experience easy, flexible and include options that suit their needs. This article will show you how to get your BigCommerce store ready for Black Friday. Get your commerce engine ready One of the most important and obvious things you have to do is to ensure your site loads fast. Shoppers will take a look at several websites to seek out the best deals and the perfect item before making a final decision. So, you want to make sure they don’t get impatient and leave before your site even has time to load. In addition, another thing is that you have to be certain that your site can deal with the influx of traffic. BigCommerce had 100% uptime during the Cyber 5 for the last seven years4. If you’re not sure about your provider’s coverage, reach out to customer service and check. Read more: Bigcommerce upsell Automation Automation, the amazing life savior who can totally save your life during this busy and chaotic season of the year. It helps you to save time and focus on other important tasks, a worthwhile investment in the long term. Refer to Atom8, an app for BigCommerce, Shopify and Magento platform that automates all the website tasks, including sending emails as well. You will be free from all the desk work and have more time enjoying holidays yourself. For more information, Atom 8 can be scheduled to change sales prices, theme and publish banner products. Email marketing will no longer be exhausted since this app can do it for you. In addition, you can also use it to change sort order for out of stocks. Just too many incredible functions within an app. Such a small and smart assistant you should not say no to. Backorder It is much harder to track your inventory at this time of year since people would come and go with plenty of things. But what will happen if your inventory equals 0 on an eCommerce site? It can be understood easily that your consumer will go to another store to find, and don’t care about the fact that you can immediately restock. In this case, refer to Backorder. This app allows consumers to order even when the inventory equals 0. By doing that, you will not lose your potential consumers. Adopt a variety of promotions Shoppers like deals and proactively look for those. And within Black Friday, this eagerness becomes even more. As a matter of fact, this is the perfect time for you to plan on several options to keep them engaged all season long and to boost sales, introduce new and potential products. Here are some of our suggestions for what you can try: Offer gift cards when spending a certain amount of money Offer seasonal services such as free wrapping, free shipping Build urgency with daily coupon codes or windows for free shipping. Implement a loyalty or rewards program. The best part about this time of year is that it’s a chance to have fun and get creative with your deals so that you’re really taking advantage of the holiday themes. Optimize your checkout experience Another thing to make sure you are able to convert from shoppers to consumers, check out your payment process. Does it all happen on one single page or do people have to go through many steps? This can make it easier for those shopping on mobile devices to complete their purchase quickly. By doing this, you will not only attract more consumers by word of mouth but also be able to increase their retention and boost sales. Conclusion Now’s the time to start preparing for the influx of holiday shoppers. By creating an experience that entices shoppers and offers a smooth path to purchase can help ensure they’ll select your eCommerce store over the competition.
Must-know 2020 Black Friday statistics for eCommerce businesses
Black Friday is not only one of the biggest shopping days but also the most expected shopping season of the year. As a matter of fact, it is essential and partly stressful for enterprises to prepare your store for these days. Not too complicated a process, however, it requires meticulous planning. This article will conclude our roundup of the most recent Black Friday statistics, you might want to take a look to find something useful for your plan. Why are holiday season statistics important? Without a doubt, this biggest shopping day is the main thing for eCommerce. Resulting from the post-pandemic situation, it is clearly seen that there was a significant shift from physical stores to digital platforms, and by a massive and scalable benefit, this online shopping trend will keep blowing in the upcoming years. . As a consequence, this day will witness a large increase of traffic, and businesses would definitely cash in on this one of a kind opportunity. However, the challenge is to ensure increased traffic does not lead to poor website experience. Furthermore, as we have seen, shoppers are increasingly using their mobile devices to do online transactions. As a result, you must ensure that your website is mobile-friendly and easy to access. Must-know Back Friday 2020 statistics What do people look for on this season? Noted in a report by IMI International, in 2020, these 5 things that are mostly searched during their shopping progress: on sales item (23%), being local (18%), review of previous buyers (17%), suggestions (12%), and things new stuff (11%). Online shopping stats In 2020, an article from RetailNext indicated a massive decrease in physical shop traffic, by 42.3% in detail. Compared to that portion in 2019, when the pandemic started to have some particular effect, this was down by 49%. Consumers now tend to spend much more time shopping online, resulting in a growth in order volume and value. And also, since going shopping on eCommerce can eliminate drawbacks that happen regularly in brick-and-mortar stores, this tendency will likely continue in the future. Consumer interest in spending online will continue to be swayed by the ease and simplicity of online purchases. A 2,000 participants research on this issue found out how they expect to spend Black Friday in 2020. Due to health and safety concerns, many people want to stay at home. 60.8% of shoppers refused to shop at physical stores because of the crowd 57.1% were concerned much about health or safety issues as a result of Covid pandemic strike down the area 40.9% noted that a long queue was a reason. 25% experienced more price discounts online than offline Email statistics When we talk about marketing strategies that e-commerce brands use to reel in leads, email marketing remains as one of the top and most effective options. Monitor Study revealed that a whopping 116.5 million emails go out on Black Friday, which is huge and it is higher than any other day of the year. But the question is large amounts of email have anything to do with generating sales and revenue? Campaign Monitor confirmed that it does have a legitimate impact, and “Black Friday emails witnessed the highest number of opens and links clicked.” In case you do not have any idea how to make this email thing work, refer to Atom8. This is an automation app on BigCommerce, can automate editing on websites in activities like inventory management, content management, order management, customer management, email marketing with Mailchimp Klaviyo. As any kind of enterprise, Atom8 will be a friend, a companion for businesses on this trip. A massive number of emails needed to send will no longer be a problem during the holiday. This friend will do it for you as well as eliminate all administrative tasks that waste time. Conclusion In conclusion, these are must-know Black Friday 2020 statistics for eCommerce businesses, hopefully that gives you a big picture, the next thing is to brainstorm and connect everything together for a plan. And remember to refer to Atom8 for more support during this chaotic season.
Top items to sell on 2021 Black Friday
In such great shopping events that happen yearly as Black Friday, every hot product sold runs out pretty quickly. Therefore, researching and preparing a large amount of inventory for 2021 Black Friday (Starting on 26 November 2021) will be a money-making tactic for any retailer. First, look at the list of the most searched products in 2020 Black Friday globally, by Statista: Based on the data, do you recognize what kind of products can retailers expect during Black Friday 2021? Our blog will help your business prepare for this event better! The most popular Black Friday items to sell 1. Tech products for sure! The chance of tech products entering the list of the top most-searched items on Black Friday is undeniably high. For example, Apple iPhone, with the premiere of iPhone 13 currently, Black Friday will be one of the most considerable things to be in a warehouse with huge quantities. Others can be Apple Airpods and iPads, even Nintendo and Sony gaming consoles! They should continue running out of stock in minutes during Black Friday this year! 2. Jewelry We are now talking about Pandora jewelry, which is known for being expensive. This is the reason why the release of Black Friday deals with 20-30% price off, it will be a good occasion for people to buy. A ring for other jewelry companies! 3. Household appliances might not be as hot as in 2020 Dyson – a company that specializes in household appliances was mentioned a lot in 2020 Black Friday. The hottest Dyson items in this period were air purifiers and vacuum cleaners. During the COVID-19 era, people stay more at home and some experts claim that air purifiers can prevent COVID-19. Alleviate this concern, as well as the fact that the product is expensive, this was the point that Dyson’s air purifier was on the list of most popular Black Friday items due to promotional offers. The same situation occurred with their vacuum cleaner. In 2021, the COVID-19 situation has changed, resulting in the percentage of people working and staying at home reducing, household appliances demand might decrease quantity of selling in this event. 4. Shoes will be one of considerable category Like other basic items that stick with you every day and emphasize your lifestyle, the demand for shoes is very high. That’s why shoes are the category retailers should consider inventing large quantities in stock. Vans is the most mentioned shoe brand in 2020 Black Friday thanks to its simple but trending look from time to time. Other brands like Adidas, Nike, Converse… should be in the list of more inventory than normal. Get customer purchases even while your products are “out of stock” To avoid products running out of stock before the high demand is still there, we already listed for you a few items fields that you should prepare more to sell. Though, in some cases, it’s hard to avoid being out of stock. With unexpectedly high demand, your business might not have enough financial resources to import goods in large quantities, or even manufacturers don’t have enough goods in quick response. Good news! If you are a Bigcommerce merchant, the BackOrder app on the platform can help your business without worrying about inventory. It works by allowing you to set the backorder status for products. Customers can purchase items as normal, and items will be dispatched to customers when in stock. Your business will not worry about sold-out items anymore! Conclusion It is very important to have enough products Black Friday items in stock to prepare for this large shopping festival or to have a backup plan in case of a goods shortage. We hope our blog will help your business boost profit and customer satisfaction in this shopping event!
5 Proven Hacks To Plan Ahead This Black Friday
Are you wondering how to make an effective Black Friday strategy? Don’t worry. In this article, we’re going to discuss some of the proven hacks to plan for the coming Black Friday so that you can scoop up as many extra sales as possible. 1. Create special Black Friday banners on your website Special Black Friday banners will impress your shoppers easily. They make shoppers interested in your Black Friday program and help it stand out among various brands. However, this task may cost you time if you do it manually. So, let’s use an automation tool to save your efforts. For example, you can automatically publish and switch Black Friday banners on your website just by some steps with Atom8 automation. TRIGGER: Trigger by time: At 12:00 AM on November 26, 2021 ACTION: Publish banner ads: Black Friday Sales DELAY: 15 minutes ACTION: Publish banner ads: Shoes Discount DELAY: 15 minutes ACTION: Publish banner ads: Shirt Discount DELAY: 15 minutes ACTION: Publish banner ads: Backpack Discount 2. Send an early Black Friday email Start your Black Friday marketing strategy by sending emails to your existing and potential customers. You can email weeks before sales to build anticipation or email early in Black Friday week. Personalization is an effective way to help your emails stand out to capture attention among a large number of emails. Make your email personalize as much as possible and introduce items they are actually interested in. You can take advantage of data about demographics, location, total spending, and so on to segment your customer into groups and send them personalized emails. Let’s look at how Atom8 helps you: Now you want to send an email and offer a discount for customers based on their spending. For example, you offer a 20% discount for shoppers who spent between $200 and $500, a 30% discount for people who spent between $500 and $1000, and 50% for those who spent more than $1000. Atom8 will automatically group customers of different spending levels and send email via an integrated email automation platform (Mailchimp or Klaviyo). If you want to generate this data into a Google Sheet for further usages, you’ll just need to add an action: “add a row to spreadsheets”. 3. Prepare a Black Friday discount program A discount program is an essential thing on Black Friday. There are many ways to give customers a good deal without impacting profits margins as vouchers and gift cards, discounts, or free shipping. Also, products could be bundled together so that shoppers buy accessories and relate products to make savings. However, there will be so many things your team needs to do. Thus, try to minimize executing repetitive tasks manually. You can use an automation tool to help you carry out the program productively. Atom8 app allows online merchants to streamline business operations by automating various workflows. Merchants are able to schedule multiple events simultaneously at any time. On shopping sales holidays like Black Friday, you can use Atom8 to schedule discount offers based on the type of products, publish Black Friday themes, product categories, and contents for the holiday promotion. Schedule discount offers for Black Friday: TRIGGER: Trigger by time: At 12:00 AM on November 26, 2021 CONDITION: If any of product categories match the following: Name is equal to: Black Friday Sales ACTION: Change product sale price: Discount 30% ACTION: Make the product visible on the storefront DELAY: 24 hours ACTION: Remove the product from a category: Black Friday Sales ACTION: Make the product invisible from the storefront With Atom8, your Black Friday discount program will be implemented smoothly and effectively. 4. Optimize mobile site Optimizing mobile websites is essential to every eCommerce business. A survey by Yotpo in 2020 showed that 72% of online consumers are using mobile devices to shop. Consumers expect a good experience on the mobile site. They need to be able to find what they want quickly, inducing key product information and details on delivery and return. More importantly, they want to checkout and complete purchases quickly without any interruption. Therefore, provide your shoppers with a responsive, optimized interface and process. 5. Avoid shopping cart abandonment with automation On Black Friday, there are a variety of attractive offers for items. Thus, shoppers often fill their cart fully with a lot of items to find a better deal. But they only place an order for some of them, and the others are abandoned. However, you can win back Black Friday shoppers with a shopping cart reminder email. You can integrate your store with email automation apps such as Mailchimp and Klaviyo. One or two hours after the shopper leaves your website, send her a reminder email to continue the transaction. Emails may be made more persuasive by reminding them of Black Friday promotions and with time-limited sales. Here is the workflow automation: TRIGGER: When an order is fulfilled CONDITION: If the payment status is equal to: Pending DELAY: 1 hour ACTION: Send email to the customer via MailChimp Moreover, Atom8 also has other helpful automation features to help make your Black Friday sales more successful: Auto-notify about potential fraudulent orders; Auto-change product availability status based on inventory level; Auto-notify team members when a product is out of stock; Auto-change product sort order based on customer preference; Auto-add featured products based on product attributes and so on. Final note Black Friday is more important than ever. Therefore, make sure you have a well-prepared Black Friday strategy to make the most of this lucrative sales period.
