5 eCommerce Workflows To Automate Customer Service

Consumers are purchasing more products online than ever before. And there are more orders than ever during the lockdown period. The eCommerce platforms need to automate their customer service in order to meet the growing demand and satisfy their customers. It is not only a fantastic but also a cost-saving solution as automated workflows support more orders with the same (or even fewer) resources.  Following we have put the best workflow ideas to automate customer service. 1. Automated workflows for canceled orders These tasks take place all too often as the fulfillment of the canceled orders increases the stock levels. Sometimes, the increased production of products causes loss to the small business. Medium businesses also automate the workflows so as to save themselves from any potential danger lying ahead.  So, we recommend using automation to reengage with customers who abandoned their shopping carts and encourage them to follow the purchase.  2. Identification of the faulty products There might be damaged products in the inventory that devastates the customer experience. Clearly, a faulty product ruins the mood and leaves a bad impression of the company. Thus with vulnerable products, add a caution note when an order is placed. In detail, inform your staff to double-check the package to avoid any damage before sending it out.  3. Offering specific white-glove treatment to the upset customers  The most frustrated and upset customers should be dealt with in the first place. One solution is to route them to a specific group for more personalized care. In practice, you can tag customers who have a problem with the order and send a note to your staff to address them immediately. This helps significantly reduce the dissatisfaction caused by faulty products.  4. Prioritize the customer inquiries and incoming requests All of the customers are equally important. However, you should prioritize tickets relate to customer inquiries or incoming requests. High-priority concerns in eCommerce include post-sale or pre-shipping inquiries such as address correction or order modification. 5. Address the delivery issues on a priority basis No matter what type of delivery service you offer, there will always be a delivery issue once in a while. Customers may not receive the order or get it later than expected. In this case, integrate your automation app with a shipping platform so that you’re always aware of the delivery status. This enables you to respond quickly should any problem arise along the way.  Conclusion Stress increases the risk of making a mistake while offering the best customer service. Repeated mistakes can lower customer satisfaction and damage future business. Fortunately, by highlighting and prioritizing customer complaints in real-time, eCommerce organizations can harness the potential of help desk automation to improve their customers’ purchase experiences.  

5 Best Ways To Engage With Customers

Customers are the lifeblood of any business. That’s why it’s extremely important to engage with your customers on a regular basis. From content marketing to social media and beyond, there are plenty of opportunities to exploit such relationships.  However, it’s not easy to get to know millions of consumers at a time. In this article, we explain 5 simple strategies you can deploy any time to boost your customer engagement.  1. Make every first impression count There are new customers coming across your website every day. Yet they don’t have time to cling in and dig information about your brand. You have to present yourself clearly and coherently in front of your visitors.  Design your website in a way that serves the best of your customers.  Consider real-time support and be proactive about starting the conversation to catch their attention. Don’t explicitly focus on the transactional value of the relationship. Rather, explain how your product can benefit the customer and let them make a decision. 2. Build a community  A key to engagement marketing is to give your customers an opportunity to speak up.  In 2016, Starbucks launched an open forum called MyStarBucksIdea.com to foster engagement with customers. This community allows customers to propose their initiatives to refine products and experiences within the franchise. After a few months, the website had received over 150.000 products, 55.000 experience, and other 30.000 involvement ideas. This campaign paved the way for new flavors such as skinny beverages, hazelnut macchiato, and pumpkin spice flavored coffee.  Building such a large-scale community might be challenging. However, you can start by creating your own Facebook group to share information and communicate with your customers.  3. Make your customers a part of the team  Feedback is a gift. It is not only a way to engage with customers but also to know where you are and what needs to be improved.  After all, you’re running to satisfy the consumers’ demand. Therefore, customer feedback serves as a guide to your business growth. One effective way to collect feedback is to send out a feedback form after the order is completed. Build an email template that allows customers to type in their thoughts quickly. You might also consider getting back to them for an explanation when it comes to negative feedback. Another way is social media listening. Check your social media account constantly. Direct comments, mentions, and posts are useful to see what customers think about you. You can also create quick polls and Q&A stories to gather immediate responses from your followers.    4. Personalized your customer experience  80% of customers are more likely to purchase from a brand that personalizes their experience. Personalization increases the personal relevance of your message to each customer. It implies that you care about your customers’ needs as an individual, thereby improving a good impression and engagement with your brand. Referring to the customer’s name is a good starting point to engage with customers, whether you are communicating via social media or email. Segmenting your list for email marketing is a must-do. You can choose to categorize them by location, age, order size, or lifetime value. This enables you to have a special nurturing program for each group, which has a larger impact on your business. 5. Keep the conversation going with technology   All of the abovementioned might be easy to conduct one by one. However, things are different when the business grows. You can easily ignore customer support once you’re busy managing your internal staff. Personalizing is another frustrating task as you have to pay attention to every single customer and order. That’s why many businesses have implemented automation apps to help them.  You can set up a workflow to tag your customers whenever an order is placed without having to do it millions of times. You can also tell the system to automatically send an email tailored to each individual. This data will then be stored in your CRM to use in the future.  In this sense, automation not only saves you from daily repetitive tasks but also enhances your business efficiency.   CONCLUSION In today’s business, it is a must to engage with your customers via content and marketing.  Rather than a single solution to connect with them, think of how multiple strategies can create a wholesome experience for your consumers. No matter what you’re selling, these tactics are keys to forming a long-term customer relationship that modern companies are looking for.

9 Best Automation Apps For Shopify Stores

As an entrepreneur, you are too busy with getting the task done on time. And there’s only that many hours a day. Thus, the only thing you can do to boost efficiency is to make every hour more productive. This is why having the best automation apps are one of the most important determinants of your success, as they allow launching actions according to the pre-recorded time and procedure. Yet how do you know which tools are well-suited for your team? Before choosing a tool, it is essential to have full insights on how your team is working, which processes you’re going through, and what bottlenecks are holding you back. Shopify App Store consists of more than 1000 software with multiple features. This huge number can confuse any user if you have not thoroughly understood their differences. To help store owners make a wise decision, we shortlist them to 10 apps in terms of conversion optimization, marketing, inventory management, and so on. Also – we’ve added a bonus app that enables you to automate and integrate all the apps you use every day! Marketing automation apps 1. Klaviyo 40% of customers would buy more from a retailer who personalizes their shopping experience. Klaviyo offers a means to keep in touch with customers via shopping cart abandonment reminders and newsletters. With listening tools and best-in-class segmentation, each email is personalized based on any characteristics, event, metric, and even location, allowing buyers to relate themselves to the brand. Key features: Multiple channels integration such as Facebook, ShipStation, Yotpo, Privy, etc in one marketing workflow Use Flow Builder to automate messages across the customer journeys and pre-built template to optimize testing and distributing Detailed analytics into every single campaign Price: Free 2. Omnisend Started as a solution for email marketing, nowadays Omnisend has added more channels to their app, ranging from push notifications to SMS, Facebook message, and so on. It has become one of the best marketing automation apps for Shopify merchants. Instead of sending out every single email, your staff can set up automated workflows to communicate with your customers. This way your team can save time and resources and focus on leveraging your revenue. Key features: Easy drag-and-drop email builder and a bunch of ready-made templates Smart segmentation based on customers’ shopping behavior and other properties for maximum target precision Integrate SMS and push notifications with your email to provide an omnichannel customer experience Price:  Free: 15.000 emails per month Best value: $99 per month allowing for 15.000 emails, web push notifications, advanced reports, customer success managers, and so on. Sales channel optimization apps 3. Google Shopping Google Shopping integrates your Shopify store with Google Merchant Centre to display your product wherever your customers, be it Youtube, Gmail, Search, or across the Display Network. Key features: Sync the products in your Shopify store with the Google Merchant Centre to create a Google Product Feed. Any change in your Shopify store will result in an automatic update in the Google Merchant Centre. Smart Shopping campaign that automatically optimizes the time and places your ads are shown in accordance with your daily budget Price: Free 4. Buy Button Channel Buy Button allows you to create a buy button for any product and add to your Shopify store. With this button, you can direct your customers to checkout pages or link it to any email, direct message, or social media post. Key features: Create a buy button with custom fonts, colors, and layouts Create fast and easy checkout links to promote the product Track sales using Home sales overview and Analytics page Price: Free Customer service automation apps 5. YOTPO One way to make your brand stand out among competitors is to generate positive reviews from your customers. The more appreciation you have, the higher trust shoppers have in your brand, and the higher traffic and conversion you might drive. YOTPO is a leading eCommerce platform that has helped many brands like Rebecca Minkoff, MVMT, and Steve Madden to collect reviews, ratings, and user-generated content. Key features: Collect product reviews, ratings, site reviews, and photos using automatic review emails or directly on-site Reviews Widget Showcase customer reviews, photos, and Q&A on your homepage, product pages, at checkout, and across your social channels Import your existing reviews only  with a single click Price:  Free plan including all basic feature Growth plan starting at $19 per month 6. Tidio Would you want to attract more customers? Do you like to capture customers’ interest whenever you go to your store? Or do you want to take full advantage of this marketing form? Tidio is among the best automation apps that integrate live chat, Bots, and marketing automation to meet the needs of the most demanding Shopify owners. Key features: 24/7 response to your customers with the help of Bots Always able to thank your customers via email or Messenger integration Instant set up with modern widget design that suits any website Price: Free basic plan Paid plan depends on the communication channel Order and delivery management automation apps 7. ShipStation ShipStation powers shipping success of all kinds, regardless of location, means, and product sizes. It implements global delivery from Shopify store to end consumers via 40+ carrier services across the US, UK, Canada, and Australia. In just a few clicks, you can import the data and have your product transferred to every customer. By automating this product, ShipStation frees up your time to spend on business growth instead of sourcing and shipping product. Key features: Combine, split, edit, and filter orders according to product details such as item use, SKU, weight, and images Add multiple delivery options to your website so that your customers can choose their preferred shipping method Connect with your customers after purchase via tracking page and return portals Price: Starter plan costs $9 per month limited by 50 shipments each Most popular is the $69 gold plan allowing for 3.000 shipments per month, up to 3 users, and community support service

Birthday Marketing Ideas to Get Customers

Customer birthday campaign

Birthdays are a big part of everyone’s year. Accordingly, a birthday is a great opportunity to nurture and strengthen your relationship with your contacts, by engaging with them through a gift or offer on their special day, or in their birth month.

3 Key Components of Profound Ecommerce Customer Relations

Ecommerce Customer Relations

You spend a lot of time and effort on acquiring a new customer, you would never want him to purchase just 1 order then leave to your competitor side. You want them to buy more with up-sales & cross-sale campaigns. Let’s answer the question: “What does a customer appreciate when receiving from you?”

3 Must-Have Post-purchase Customer Engagement Workflows

Customer engagement workflow

In this article, we outline 3 e-commerce must-have after-sale customer engagement workflows that all e-commerce business owners should familiarize themselves with to ensure that they’re not missing out on opportunities to capture, engage, and convert valuable leads.

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