Reasons For eCommerce Fulfillment Automation
Fulfillment is the core compenet of any eCommerce store. Nothing is frustrating as losing or screwing up your orders. One bad experience can change a customer’s behavior towards your brand forever. Regrettably, that one customer can make other customers feel the say way about your brand because they will “sell” their experience to others close to them. Notwithstanding the reason for experience – slow order processing, incorrect data, and unreliable integration, you need the right process to fix things. When you do this, you improve your customer experience, which would increase your sales. In this write-up, you will learn the benefits of auto fulfillment in eCommerce What is eCommerce fulfillment automation? Most eCommerce sellers rely on manual data entry process to take orders online using different systems for order fulfillment. However, passing data manually give room for different errors. It is easy to mistype an order number, address, name, or SKU; these can result in a customer’s lost order. Nevertheless, if the seller is a “perfectionist,” it doesn’t take away the fact that manual data entry is slow. eCommerce automation involves using software to automate the process of order fulfillment rather than the manual method. In order words, the automated eCommerce fulfillment fastens the entire process – starting from when the customer hits the “submit order” to when the item is delivered. Clearly, automation makes the auto fulfillment process easier and begins the process immediately after the order is placed. Benefits of automated eCommerce fulfillment process Today, more online shopping platforms are using an automated eCommerce fulfillment process to automate their business. The advantages of an automatic system cannot be compared to a manual method of data entry. Here are a few benefits of the automated eCommerce fulfillment process. Reduce cart abandonment For most online businesses, cart abandonment is a major issue. However, eCommerce automation reduces such abandonment by identifying when a customer leaves without completing the order. It further pushes notifications or emails to encourage the customer to complete the order. While you might not convert all abandoned carts, you can reduce the number of cart abandonment and improve your numbers. Better customer experience eCommerce automation fulfillment process provides a better customer experience. Satisfied customers are more likely to make another purchase in the future. It is easier to satisfy previous customers than new customers. However, automation makes it easier for you to keep your customer and convert them into loyal customers. Automation provides the best customer experience for your online shop. Customers can find whatever they are looking for quickly and buy easier instead of being bogged by unavailable or unrelated products. Promote employee productivity and efficiency eCommerce automation helps increase your employee’s productivity and efficiency since the software handles most of the tasks. Instead of having numerous data entries every day, you can save them the stress and get an automated system to complete the process easily. Ready for peak seasons Automation allows you to get ready for peak seasons such as Black Friday and Thanksgiving days when there are more orders. The stress of collecting orders manually is tedious and prone to mistakes. However, with an eCommerce fulfillment process, you are ready for peak seasons. Avoid errors and more data control Manually inputting customer data and orders can lead to errors due to human inaccuracies and errors. This can cause severe issues in the order management process, including shipping and fulfilling the wrong order. However, an automated eCommerce fulfillment process speeds up the process and reduces human error. Additionally, you get control over your data. Automate your eCommerce fulfillment Nowadays, the fulfillment cost takes up 70% of the average order value. Automating this process will cut the cost tremendously while allowing you to do more work at the same time. As long as your fulfillment runs seamlessly, everything else can be tackled more easily.
5 Must-Know Workflow Automation Examples to Increase Productivity
Companies everywhere are embracing automation technology to transform their tedious manual tasks into streamlined procedures that are executed when needed. This is because eCommerce workflow automation has been extremely effective for businesses of all sizes. Its benefits include reduced operational cost, increased productivity, limited human error, and time-saving. Automated workflows are in fact a chain of If-then order: If the customer places an order, assign them to this group If the remaining stock reaches a certain number, send an alert to staff about the out-of-stock item Each company has different business goals, thereby has different ways of utilizing eCommerce workflow automation. However, there are 5 must-know examples of workflow automation that every business should take into account if you want to bring your productivity to another level. 1. Customer segmentation based on location Customer segmentation is the practice of dividing your audience into subgroups based on particular criteria. For example, a customer who purchases more than 10 times on your store can be considered a loyal customer and should be treated with special promotion programs. Having clear and coherent workflow automation of customer segmentation helps minimize human error and possess more accurate categorization. It also allows for tailored campaigns with a personal target. If you’re operating in more than one location, it is imperative to segment your customer relative to their shipping address. This type of information will help you understand their needs and deliver area-specific ads. It is also useful when targeting a broad area as it enables you to customize the message according to regional differences in languages, norms, interests, the amount of money they’re willing to spend, etc. TRIGGER: When an order is created CONDITION: If the billing address includes New York ACTION: Tag this customer as “New York customer” 2. Sending a welcome letter A welcome email is the first mutual interaction a customer has with your brand after showing interest in your product. With the customer’s information attached in the letter, the open rate can reach 84.22%, without providing any irrelevant information other than a confirmation of their subscription. The email should be sent out immediately after the visitor submits a signup form for your newsletter. Usually, retailers use an automated workflow that integrates your store with email marketing tools like Mailchimp or Klaviyo to make sure they don’t miss out on any chance to say thank you and generate a good impression. CONDITION: When a new customer is created TRIGGER: If they complete signing up for the subscription form ACTION: Then tag the customer as “new customer” and send a welcome letter via MailChimp DELAY: Wait for 30 days Action: Then untag this customer as “new customer” 3. Abandoned cart reminder The global figure for abandoned shopping carts was almost 70% in 2020. People may leave your store without completing an order for multiple reasons such as complicated payment processes, low loading speed, unsatisfied choice, etc. While it is highly crucial that you fix all the technical issues in the first place, a good abandoned cart program will keep the customer engaged and save a decent amount of order. A reminder email should be sent approximately one hour after the visitor leaves your site. You can also identify if this is an existing customer or a first comer to your website to tailor information accordingly. Examples of eCommerce workflow automation to remind of abandoned cart should be: CONDITION: When an order is fulfilled TRIGGER: If the payment status is pending DELAY: Wait for 1 hour ACTION: Then send the customer a reminder 4. Automatically publish a product Holidays and other special occasion is always great opportunity to boost your revenue. The American household spending during the Christmas holiday season 2019 peaked at $1,496. All of those purchases totaled more than $1.1 trillion, deemed as one of the biggest shopping periods ever recorded It is likely that you’ll have to update your special offer for holidays and notify your customers about it. Though highly potential, it is frustrating having to pay attention to launching every item at a time. To get rid of this, you can set up workflow automation that publishes products when the day comes and unpublish them once the holiday season is over. You can save time using similar workflow automation examples on any occasion other than just holiday seasons. CONDITION: When a new product is created in the store DELAY: Wait for 24 hours (for the holiday to start) ACTION: Publish the product DELAY: Wait for 2 days (for the holiday to end) ACTION: Unpublish the product 5. Low stock alert One of the worst scenarios of being a merchant is being unable to provide the customer with the desired products. You might risk not only losing tons of orders but also long-term consequences. Customers will turn to another store and continue choosing it if they have a satisfying experience. To save yourself from encountering this issue, you can set up an automated workflow as examples below that sends your team a notification when the stock reaches a certain level. This way, you have time to reorder items in time. Some advanced applications even manage to deliver a notification letter to the customer when the stock is refilled. CONDITION: When there is a product update TRIGGER: If the total inventory is less than or equal than 10 ACTION: Then send an email to internal staff warning about a low-stock item As a retailer, you have a lot of competition. The more choices customers have, the more likely they are to leave you if the shopping experience is not up to their expectations. To seize your position in the market, you must get your business process to run smoothly. That’s why workflow automation is something you can’t afford to miss. Apart from these 5 must-know workflow automation examples, there are many others you can use to reduce tedious manual tasks. The key is to take time to evaluate your business and figure out which repetitive tasks need altering for better productivity.
Small Business Automation Tips in 2021
COVID-19, despite all of its detrimental impacts, has signaled a positive trend within the eCommerce market with the witnessed growth of 4 to 6 years ahead of its time. The eternal quarantine has demanded small and medium enterprises (SME) to scale up their business to meet the increasing needs of customers who are unable to go to physical stores. As a result, store owners have to keep an eye on multiple tasks at the same time to keep the business afloat. Considering the social distancing restriction and the limited resources, it feels impossible for SMEs to streamline operations and increase efficiency. However, there’s an answer to it, that is automation. So what is eCommerce automation? In short, automation is the process of converting your daily manual tasks within your eCommerce small business into automated work. Source: Shopify During Black Friday sales 2018, Shopify recorded $123.73 billion sales with a 2-billion pre-scheduled thanks to eCommerce automation. Astonishingly, one store even sold out their most popular items in 2 minutes. Automation has become an emerging trend in the eCommerce market. For any small business, automation can be a game-changer. In a small business, a small number of employees often take over a huge amount of workload. During high seasons, a marketing executive might be in charge of contacting logistics partners, while an accountant might as well take responsibility for fulfilling packaging. Besides causing fatigue and inefficiency, it takes up time for more important tasks. This is where automation comes to the rescue. With automated applications installed in your platform, you can save up time and resources on repetitive tasks to come up with ambitious strategies that may entirely transform your business. Let’s look into the 2 most important aspects of business where automation proves efficiency. 1. Inventory & Order Management Why do you need automation? The operation management involves the process of inventory and order management as well as fulfillment and delivery to customers. A small business can often get away easily with simple manual steps because there’s not a high volume of orders yet. However, as the business grows, these repeated tasks become massive and might cost the organization the time needed to optimize the revenue. After having all your products in order, delivering to the customers is another challenge. As people shift to online shopping, your customers can come from any corner of the world. With such large-scale order, a disruption in the supply chain would not only cost you revenue loss but also decreased credibility in your brand. Therefore, small store owners always have to pay attention to the logistics, fulfillment or inventory list, be it the package placement in the warehouse or the delivery status. Although being small routine tasks, it shouldn’t be anyone’s concern all the time. Thus having an automation app would be an efficient means for small business to get the work done. Ways to automate your inventory and order management Product inventory management is the first go-to An automated inventory management system allows store owners to add, edit, delete and transfer their inventory in real-time. This keeps you away from human error while updating a lot of data in a spreadsheet every day. Some software like Atom8 also provides you with real-time reports of how much inventory your suppliers have and how much you are distributing across channels. This enables small and medium entrepreneurs to make smarter decisions about their business. Beware of out-of-stock items Being a small business, it is likely that you have to spend the whole day scanning the inventory list to identify low-stock items and reordering supply on your own. By employing automated software, you can rather set up a process on your platform’s Inventory Head to send an alert when your stocks hit a certain threshold. Shopify offers a centralized inventory system that allows inventory tracking, history viewing, and count adjustments. This helps prevent customers from feeling disappointed when they can’t bag the product they’re interested in. It also allows them to get notifications when it’s back in stock. It never hurts to keep track of the delivery status Your small business can rely on technology to conduct the procedure from placing a new order to getting it delivered. Many platforms have integrated with fulfillment services like ShipStation or Vend, allowing them to track the order as soon as it is placed. The company therefore can get real-time insight into the order status and delivery record. Having such a streamlined shipping system allows you to cater to a larger volume within a lesser time, thus fostering the business revenue. 2. Marketing Management & Customer Service Why do you need automation? Email marketing and social media platforms are among the best ways to communicate with your customers and build up a strong relationship with them. Research has shown that omnichannel marketing automation can produce 250% higher purchase and engagement rates than single-channel strategy. SMEs often get into trouble cross-referencing and pooling data together because of mundane sources of information. In addition, customer service is an indispensable part of sustaining your business. 54% of customers are likely to purchase more products from a brand after receiving positive customer support. However, this has never been a simple task. Higher business growth means more customers. Good customer service requires active communication across multiple channels. Therefore you probably need to have sufficient human force available anytime to respond to your customers. If you’re dealing with hundreds of messages a day, you may end up missing out on some requests. By the time you get back to your customer, they have already switched to other brands. How to avoid these? You can start by setting up a workflow that integrates your favorite marketing and customer support apps and automates a part of your work. Optimize data processing is the first-and-foremost step Let us begin with the most tedious part of uploading the customer data. Many business owners don’t really know what information they need from their customers. Here are some of the most used
Top eCommerce Trends in 2023
This year has been a unique year, and 2023 is another step into the unknown. The only thing we can say for certain is that the age of eCommerce has truly arrived with multiple trends coming. This is mostly due to the pandemic which has amplified the consumer’s increasing desire for convenience, immediacy, and simplicity. This blog will look explain some eCommerce trends that are likely to change the competition in 2023 and how to take advantage of them. eCommerce Trend 1: COVID-19 Online Shopping Influence E-Commerce, in the time of Covid 19, is at its highest point ever. The pandemic has accelerated the shift in demand from brick-and-mortar retail to online shopping and triggered changes in consumer behavior. For the first time, digital technologies offered an alternative channel for maintaining business activities, social interactions, and consumption in times of strict preventive measures. Lockdowns, social distancing, retail closures, and travel restrictions made more people shop online in 2020 than any other year prior. Prime location or beautiful stores no longer matter for now. Probably, those who do a better job of making it easy for people to buy their products will be the ones that win out. This is not only a tailwind for digital brands but also a headwind as the world of eCommerce becomes more crowded and competitive than ever. eCommerce Trend 2: Artificial Intelligence Without a doubt, technology is running faster than any other industry, providing us with countless opportunities that we need to take advantage of. Among emerging eCommerce trends, Artificial Intelligence – AI, is something that can’t fail to mention. This innovation is about to enter every area of life. The question is, how will AI continue to influence eCommerce? 1. Voice Search and SEO AI has taken over the search engine game, providing more flexibility with semantic recognition tools. This allows customers to find what they were looking for, even when they don’t make it clear. Therefore, SEO will likely see a shift. With the inflow of virtual personal assistants like Siri, Alexa, and Google Assistant, our lives are increasingly digitized and streamlined. Instead of relying on manual typing, many customers use their virtual assistants to find answers for them. Indeed, voice recognition technology has come a long way, and more people are turning towards using their voices due to the convenience it offers. 2. Logistics This year has been an evolution of online purchasing. When your business is going back to the omnichannel strategy – eCommerce trend highlighted – you then have to start thinking about storing, warehousing, shipping, etc. This is where logistics come into play. For certainty, AI is innovating the logistics industry as well. Companies that apply AI to their fulfillment process are observing quicker, cheaper shipping, operation cost reduction, and increased customer satisfaction. The world that we’re living in right now has forced brands to think through the entire consumer journey from start to finish. 3. Upselling and Cross-Selling Features Upselling and cross-selling are huge money-making tactics. When we see a chance that a customer could spend even more, why not give them some incentives? Deciding what products to offer as an upsell or cross-sell does matter, which AI can take over automatically. It will look at the customers’ current purchases and make suggestions for add-ons based on what seems to make the most sense. 4. Chatbot AI can answer common questions with an automated chatbot. With this advancement, eCommerce merchants can offer 24/7 customer support to visitors, quickly collect valuable data, track behavior, and reach seamless brand continuity without having to do any extra work. Chances are when customers were chatting with online merchants, they were actually talking to a bot programmed to help with any questions they may have. And honestly, it’s getting difficult to even tell the difference. 5. Inventory management Similarly, AI’s predictive analytics are making big waves in the world of inventory management. It can be a nightmare with the constant pain of keeping inventory up to date, shelves stocked, and keeping accurate track of everything. To ensure your brand’s product data and inventory levels are accurate and updated in real-time, your platform should automatically synchronize product information like price, description, and images with SKU counts. Thanks to advances in AI, shop owners will be able to more accurately predict both real-time and future inventory needs for their business. eCommerce Trend 3: Automated Marketing Automated marketing is one of the emerging eCommerce trends these days. It helps companies save time, money and push their businesses to the next level. 1. Personalized email marketing Social media are changing every day. But email is always consistent. It is still the most important channel for any business. It is proven that emails with personalized subject lines are more likely to be opened than those without. Personalizing your email campaigns is an effective way to increase your open and click-through rates and can have a measurable impact on your ROI and revenue. These results stem from the fact that personalized emails are more relevant to subscribers. Instead of a campaign with generic offers and messaging, your subscribers will receive an email that is targeted directly at them, includes their name, and provides offers (products, promotions, etc…) that are relevant to their interests. 2. Segment customers for optimized conversion Your target customers are different individuals with different needs and preferences. Thus when it comes to marketing, there’s no one-size-fits-all solution that’s going to work. Breaking the market into subgroups in terms of interest and demographics can make it easier to reach a specific audience. 3. Auto-scheduling blogs, posts, banners & ads Since social media is a two-way interactive platform, you should schedule your posts in relation to the most active periods during the day. If you can’t always do this manually, you can set up a workflow to auto-publish everything without interrupting your work. Key takeaways ECommerce will definitely continue growing. COVID-19 pandemic limits offline sales much more and eCommerce expansion is expected to move even faster. Watch
eCommerce Order Fulfillment Challenges and Best Practices
For online merchants, acquiring a customer is not yet the end. It’s just the beginning of the broader supply chain process: eCommerce Order Fulfillment. There are many moving pieces of the fulfillment workflow for an order to end up at the customer’s doorstep – including receiving inventory, warehousing products, picking and packing items, and shipping orders. Let’s take a look at the overall steps involved in order fulfillment: Receiving: Merchants receive orders that are already placed by customers Warehousing: Proper inventory storage gives merchants visibility into what is available to ship to customers. Order processing: Ordered items are picked from the warehouse and packed to ship. Shipping: The carrier picks up orders from the fulfillment center while customers receive shipment notification and tracking info. Returns processing: Exchange or refund initiated by customers due to items’ quality or malfunction. Which Order Fulfillment method to use? 1. In-house fulfillment In-house order fulfillment is when a business handles all parts of the eCommerce order fulfillment process on its own. This model is the easiest fulfillment framework to get off the ground. It offers you total control over getting products to the customer, so long as the order volume is manageable. The entire process can be quite cumbersome as it takes merchants lots of time to manage a warehouse, picking and packing orders, and ultimately, shipping the items to customers. For those just starting a business with a tight budget, fulfilling in-house can be a good option. But when the business expands, it probably makes more sense to outsource the process and pay an eCommerce order fulfillment expert to handle everything. Therefore, a merchant’s time can be better spent on other matters such as acquiring more customers or developing new marketing strategies. 2. Dropshipping Dropshipping means that the merchant never holds the products they sell. Instead, the products are shipped from the manufacturer directly to the end customers without the business ever storing the product itself. In a way, dropshipping is the anti-inventory and affordable eCommerce order fulfillment method. Merchants will not have to worry about paying rent or storage, no excess stock, no storage fees as well as risks related to product quality due to storage such as mold, spoiled or fire. The convenience of a hands-off product fulfillment experience thereby enables businesses to focus on other priorities, which is especially advantageous to new companies. Dropshipping can pose an advantage to businesses that don’t have their own storage space. But because you’re not managing your deliveries yourself, communication with the shipping party is critical to delivering products on time and keeping customers happy. 3. Hybrid fulfillment This is the combination of in-house fulfillment and dropshipping methods. A company may process some orders in-house and at the same time outsource some of their sales to a dropshipping service provider. Some companies choose to use dropshipping for items that are infrequently purchased or those that they don’t want to store in-house, such as large or expensive items. This is ideal for regional brands that are expanding their presence to reach a wider number of customers with faster shipping options. Challenges of Order Fulfillment 1. Inventory management As your business grows, it will inevitably become harder to manage inventory – especially if you’re an eCommerce merchant, whose customers expect to see a product’s availability and status at every point in the buying process. Therefore, running out of stock is a one-way ticket to a sales disaster as it deters customers from shopping with you. Companies that succeed in maintaining optimal inventory levels won’t have to worry about losing customers to their competitors due to stockouts. 2. Logistics dysfunctions The right things should be in the right place at the right time. Or else, you risk late, broken, or missing packages, which can hurt your reputation and sales even more than not generating the sale. The shipping process is just as important as the sale itself. Another challenge to make a smooth eCommerce order fulfillment process is to ensure the shipping method, speed, and product quality. 3. Customs restrictions The local merchants may not be familiar with customs selling processes and shipping overseas restrictions. Help yourself clear the issue with documents or declarations that involve costume restrictions. It is essential that you get a picture of the whole process before selling out your first international order. Best practices for Order Fulfillment 1. Decide what best suits your business The best eCommerce order fulfillment model, whether it’s in-house or dropshipping, should be flexible enough to handle the order volumes without unnecessary delays. 2. Be transparent With better supply chain visibility, merchants can set clear expectations with customers about deliveries. Let your customers know the actual delivery date or any anticipated delays as well as returns processes. Detailed information makes up secured and satisfied customers. 3. Use the right tools A smooth eCommerce order fulfillment closely relates to product availability. Of course, maintaining an ideal storage level requires insightful control and precision in every stage of the supply chain. But what if there is any deviation from your smooth logistics process or unexpected spikes in demand? Luckily, there are numerous tools that integrate with an eCommerce website and help you monitor stockout situations. You’ll thank yourself later for finding and implementing the tools that will make your fulfillment process run smoother. Your easy-win solution for out-of-stock With no doubt, stockout causes serious consequences: your regret at out-of-stock revenue and the dissatisfaction of customers – but with the BackOrder application, it is preventable. The app’s core value is that it allows customers to make purchases even when out of stock or before stock arrives. This utmost functionality is what drop shippers and Bigcommerce merchants really need. With the full-featured design for easily managing stock, the BackOrder app allows merchants to keep track of every detail regarding product inventory and customize their storefront. You can perform regular inventory audits, review inventory storage options, manage SKU creation, and especially mitigate inventory loss. Other than that, BackOrder is also a great tool
9 Effective Upsell and Cross-sell Tips
As a matter of fact, the core purpose of any enterprise is to increase revenue, no matter what the industry. Since then, the terms Upsell and Cross-sell came into being to help businesses achieve that goal without spending time looking for new customers. Thanks to Upselling and Cross-selling, many businesses, especially in the e-commerce industry, even earn 35% more revenue (as reported by Amazon). In the article below, we will uncover the 9 most effective upsell and cross-sell tips that you can apply. Too busy to read? Listen to this article here: I. What is Upselling and Cross-selling? Upselling is the reason why we have a premium package on Netflix instead of the standard version we planned for. It is a strategy to sell a superior with a value-added features version of a product that the customer has already owned or considered purchasing. Cross-selling identifies products that satisfy additional, complementary needs that are unfulfilled by the original item. It’s about discovering new solutions that increase how useful existing ones are in the consumer’s eyes. For example, if you encourage a customer who has just purchased a new phone to get a protective case at the same time, that’s a cross-selling win. Upselling and Cross-selling are pretty much the same as using a spoon or fork to eat a piece of cake. Use either of them and you can fully enjoy it. These are two powerful tools that you can use interchangeably or both to bring more revenue to the company without causing any inconvenience. II. The importance of Upselling and Cross-selling for e-commerce 1. Bring in more revenue without finding new customers The immediate benefit we can see right away from these strategies is increasing revenue. It is no secret that customers buying more means that your institution will make more money. In both cases, the business objective is to increase order value by informing customers about additional product options that they may not think of. Growth for your business does not mean simply retaining the customers that you have: it is necessary that you continue to grow your wallet allocation for the current customers you have. 2. Create value and incentives for the customers Cross-selling and Upselling both focus on providing additional value to customers, instead of limiting them to already- encountered products. The key to success in these strategies is to truly understand what customers’ interests are, then respond with your products and corresponding features that exactly meet those needs. These methods also keep customers coming back again for future purchases and can help prevent shopping cart abandonment. Cross-selling and Upselling can be used in multiple stages of a sale. When these strategies are made easy for the consumers, they’re more likely to click, since they don’t need to go through the search process again. They see, they click, they purchase. That’s it! III. Dos and Don’ts to Upsell and Cross-sell effectively 1. Do pay attention to the order value You can tell a lot from the order value of a customer. Are they high or low-paying? Are they attracted to high-quality products or low-cost products? The order value is also important data for customer segmentation, from which you would have a specific marketing plan for each group. This could be done easily and automatically with Atom8 – a Commerce Automation Platform. Here’s how it works: Trigger: Product ordered Condition: If the order value is more than $500 Action: Categorize customers into a group AND Send a “thank-you” email via Mailchimp. 2. Do ensure recommended items are related to the purchased one Your suggestion should fit the customers’ needs at the very moment they make the purchase of a specific item. In order to do that, you have to categorize the products intelligently. But don’t worry about that boring messy job. Have Atom8 done it automatically for you! You thereby have time to listen to customers’ needs and desires. Thus you would better determine which of your products could interest them, and bring more value. See how Atom8 can enhance your business effectiveness and save hours of working: Atom8 will automatically categories your products to suit customers’ needs. For example, the customer has just bought a shampoo product. A cross-sell strategy is to email customers about additional hair care products such as conditioner, hair spray, dry shampoo, etc. 3. Do reward customer loyalty If you already have upsell and cross-sell tips and the campaigns work, congratulations! You have successfully convinced customers to spend even more money on your enterprise. Obviously, your next job is showing gratitude. Make sure to reward your customers for spending more and for trusting your consultative guidance. Some ideas for showing your thanks could include: Sending thank you emails Offering free gifts, vouchers, or discount codes for future purchases. Click here to see more specific use cases to make your holiday season more profitable. 4. Do send personalized offers to incentivize customers. Utilize the data you already have from customers purchasing history to get personalized. You have an idea of what your past customers like based on their past purchases – this knowledge is a part of the upsell and cross-sell tips. Understanding customer insights and purchasing habits is a great advantage to make customers feel valued, thereby stimulating them to buy more, turning them into your loyal customers. 5. Do use smart remarketing tactics Remarketing is the absolute best way to automate your upselling and get people to convert again with minimal effort. Remarketing campaigns make this insanely efficient and easy. After gathering each customer into their relevant group, it’s time to apply your remarketing plan. Configure remarketing campaigns in your favorite social networks to appeal to specific buyers with the correct messaging. 6. Don’t offer too many choices or else it can be overwhelming When using cross-selling and upselling strategies, choose your goals and understand customer goals. Do you want to tell people about your new useful services, sell unpopular products, or, on the flip side, promote the new arrivals? Quality
5 Ways to Boost eCommerce Conversion Rate
An e-commerce website conversion rate represents the effectiveness of your company’s process in guiding visitors into the sales funnel. A high conversion rate demonstrates that your website is successfully generating lucrative leads, while a low percentage indicates that immediate strategies should be implemented.
5 Types Of eCommerce Customers And How To Convert Them (Part 2)
Converting your customers is key for any business endeavor. Flourishing business owners understand what their customers want and how to convert them. In the e-commerce landscape, failures in figuring out your customers can cost your company lots of time, money and efforts.
5 Types Of eCommerce Customers And How To Convert Them (Part 1)
Converting your customers is key for any business endeavor. Flourishing business owners understand what their customers want and how to convert them. In the e-commerce landscape, failures in figuring out your customers can cost your company lots of time, money and efforts.
SunglassLA: Summer sales campaigns with Atom8
What Sunglass LA needed for their biggest sales campaign yet was an automation tool that helped reorganise the store’s data and automate repetitive tasks. And they found exactly what they needed
Don’t lose your customer in the delivery process
Waiting for the package is the most emotional and exciting part of the buying journey. Take the lead out of your competitors by being the proactive partner to your customer. They want to know where their package is and when they can receive it. Business owners are all aware of this expectation but do you have the answer to fulfill this?
Birthday Marketing Ideas to Get Customers
Birthdays are a big part of everyone’s year. Accordingly, a birthday is a great opportunity to nurture and strengthen your relationship with your contacts, by engaging with them through a gift or offer on their special day, or in their birth month.
