Send Customer Groups To Email Marketing Platforms By Atom8
Statistics show that every $1 spent in email marketing could drive a return on investment (ROI) of approximately $42. This tool is particularly useful for lead generation, sales, and leads nurturing. Recently, a new tactic has been widely adopted named email marketing automation. It allows online marketers to send customer groups information from the store backend to another platform. The goal is to deliver personalized messages based on predetermined times and conditions. The tool possesses great efficiency. The question is how to integrate it with your e-commerce platform. What is the problem? Email marketing is indeed one of the most effective modern marketing tactics. However, it takes time to upload the customer list from your store to an email marketing platform. If you want to update the email list regularly, you have to repeat downloading and entering data lots of times. It gets worse when it comes to welcome or thank you letters. This type of email needs sending out immediately after the customer creates an account or places an order. Otherwise, it couldn’t acquire the expected effect. But it’s never easy to fill in customer information one by one, especially when your business has thousands of visitors per day. Therefore, you need a solution that helps pull all data into the email marketing platform every time it is updated in the store backends. Complicated as it may sound, it is totally doable with Atom8 Automation. How to send customer groups to email marketing platforms with Atom8? Atom8 is an automation platform that allows users to convert repetitive tasks into automated workflows that executes according to preexisting rules. To streamline data between an e-commerce store and the email marketing platform, you need to integrate your email marketing account with Atom8. 1. Go to Integration in the Atom8 Dashboard 2. Enter the key from your email marketing account. Atom8 allows for incorporating MailChimp, Klaviyo, and Sendgrid. You can connect as many apps as it is convenient for your business goals. Be careful not to mistake the key from one platform to another. Once your account is integrated, you can set up a workflow including MailChimp, Klaviyo, or Sendgrid. For example, you want to send a welcome letter to a customer who has just created an account and offer them a discount for the first order. Firstly, prepare the template and save it on Mailchimp. Then create a workflow as follows. TRIGGER: When customer created We might not need a condition for this workflow. ACTION: Tag customer on Mailchimp and Send email to customer via Mailchimp. Because your account is already linked, you will be able to see and choose all the templates available in your Mailchimp. Activate the workflow and you’re ready to go. Final note Email marketing is always valuable to increase your business performance. With automation, it is even easy to send customer groups to your email marketing platform. Install Atom8 today and enjoy your work!
How to Increase Engagement with Email Marketing Automation
Email marketing is one of the most commonly-used and effective marketing channels these days. For every $1 spend, you can expect a return on investment of up to $51. This would be an ideal ROI for small businesses knowing that every dollar spent on marketing effort is worth it. At a time when there are 293 billion emails sent daily, email marketing automation is needed your optimize your performance. With automation tools, you can reach out to the right people at the right moment without doing the work every time. Interestingly, even though 58% of marketers regard increasing the customer engagement rate as the top goal when running email campaigns, 46% see it as the #1 challenge. In this case, a proper email strategy would help achieve the extraordinary results of this channel. In this post, we’ll guide you through 4 ways that automated email campaigns can enhance your results. 1. Personalise your email By personalizing your email, we mean using customer data to personalize your message. This will prevent the impression that you’re sending out an automatic campaign without considering its relevance to the receivers. For example, you can start the email with “Dear Laura” instead of “Dear customer”. Or “You might like these (based on customer on-site behavior)” instead of “You might like these (randomly generated)”. This way it can help your business generate a $20 return on every $1 spend. What is more intriguing is that email whose subject lines are personalized with customers’ name often increases the open rate by 16%. Given that 47% of the open rate depends on the subject line alone, it is a sure way to get in touch with your customers. Ask for the right information upfront Great personalization starts when the customer fills out the form. Without information such as name, gender, email address, you would be very limited in your personalized communication. Remember to only ask for the information you need. Otherwise, your customers might feel intrusive and hold a negative impression of your brand. Use a real reply-to email address with a real signature A real reply email increases your credibility and keeps your readers engaged with your message. Likewise, a real signature offers a way in which your customer can keep in touch with you if needed. This is highly important to be personal and build a strong relationship with them. Set up a workflow to save time You can always use email marketing automation to sync your online retail store with external tools. Then you can tell the system to automatically assign customers to a group based on their behaviour and send the message accordingly. This integration, which works in multiple cases, would save you a lot of time and resources. 2. Segment your audience before sending When you segment your database, you are more likely to hit the audience who are really interested in your brand. Say you want to hold a discount event for female customers on Women Day. The best way to do this is to separate your female from male customers, segment them based on their location and language and send them an invitation letter. This can be perfectly done by setting up email marketing automation. Automated segmentation helps increase your performance. Specifically, the open rate is witnessed to have accelerated by 39%, whereas for revenue, sales leads, and deliverability, the number is 24%. That’s amazing, isn’t it? But so far only 9 out of 10 markets don’t segment their database. Therefore, mastering this tactic would bring you a competitive advantage in the competition. There are several ways to segment your audience: Location Where is your customer based? Where do they want to have their package delivered? Knowing where your customer locates is powerful data as of finding tune to your targeting effort. Instead of sending an email for all, sending emails to people in the right region would prevent unsubscription and enhance attention. Age Would you send the latest cat meme to a middle-aged lady in the countryside? Likewise, would you send a nineteen-year-old buddy a 60-page long industry report? Some might be interested in it, but segmenting by age would help identify your most suitable audience. Customers who spend more money on your brand are more loyal than others. Use the data about their transaction to keep them engaged by sending them personalized messages and exclusive promotions. Behaviour Do customers visit your website on a daily visit? Do they leave their shopping cart abandoned? If you can get notice of the page they visit and the action they take on your website, you can send targeted emails based on these behaviours. 3. Try out multiple versions of your email Testing your homepage, landing page, and email templates helps you sort out the most practical decision to improve your performance. Email marketing is no different. Most of the marketers have A/B testing in their campaigns, especially with the subject line, message, call to action, and design. Having multiple versions means a lot of work to be done. That’s why you should have an email marketing automation tool ready to assist. Remember, before distributing your A/B testing, you should beware of which metrics you want to examine. For example, if you want to increase the click-through rate, you should consider the image vs no image version or the color of the CTA button. Meanwhile, for the open rate, the subject line and the capitalized words are more important. Apart from these factors, you can also test: Sender address In fact, the sender’s name is one of the reasons making the audience open an email. One way to test your From address is by sending your campaigns from a person’s name, person, and the company or from your CEO. Long vs short emails It depends on you to keep short and sweet or long detailed. While the former includes more detailed copy, shorter emails will send the reader directly to a targeted landing page. Try it out to see which is more
Top eCommerce Trends in 2023
This year has been a unique year, and 2023 is another step into the unknown. The only thing we can say for certain is that the age of eCommerce has truly arrived with multiple trends coming. This is mostly due to the pandemic which has amplified the consumer’s increasing desire for convenience, immediacy, and simplicity. This blog will look explain some eCommerce trends that are likely to change the competition in 2023 and how to take advantage of them. eCommerce Trend 1: COVID-19 Online Shopping Influence E-Commerce, in the time of Covid 19, is at its highest point ever. The pandemic has accelerated the shift in demand from brick-and-mortar retail to online shopping and triggered changes in consumer behavior. For the first time, digital technologies offered an alternative channel for maintaining business activities, social interactions, and consumption in times of strict preventive measures. Lockdowns, social distancing, retail closures, and travel restrictions made more people shop online in 2020 than any other year prior. Prime location or beautiful stores no longer matter for now. Probably, those who do a better job of making it easy for people to buy their products will be the ones that win out. This is not only a tailwind for digital brands but also a headwind as the world of eCommerce becomes more crowded and competitive than ever. eCommerce Trend 2: Artificial Intelligence Without a doubt, technology is running faster than any other industry, providing us with countless opportunities that we need to take advantage of. Among emerging eCommerce trends, Artificial Intelligence – AI, is something that can’t fail to mention. This innovation is about to enter every area of life. The question is, how will AI continue to influence eCommerce? 1. Voice Search and SEO AI has taken over the search engine game, providing more flexibility with semantic recognition tools. This allows customers to find what they were looking for, even when they don’t make it clear. Therefore, SEO will likely see a shift. With the inflow of virtual personal assistants like Siri, Alexa, and Google Assistant, our lives are increasingly digitized and streamlined. Instead of relying on manual typing, many customers use their virtual assistants to find answers for them. Indeed, voice recognition technology has come a long way, and more people are turning towards using their voices due to the convenience it offers. 2. Logistics This year has been an evolution of online purchasing. When your business is going back to the omnichannel strategy – eCommerce trend highlighted – you then have to start thinking about storing, warehousing, shipping, etc. This is where logistics come into play. For certainty, AI is innovating the logistics industry as well. Companies that apply AI to their fulfillment process are observing quicker, cheaper shipping, operation cost reduction, and increased customer satisfaction. The world that we’re living in right now has forced brands to think through the entire consumer journey from start to finish. 3. Upselling and Cross-Selling Features Upselling and cross-selling are huge money-making tactics. When we see a chance that a customer could spend even more, why not give them some incentives? Deciding what products to offer as an upsell or cross-sell does matter, which AI can take over automatically. It will look at the customers’ current purchases and make suggestions for add-ons based on what seems to make the most sense. 4. Chatbot AI can answer common questions with an automated chatbot. With this advancement, eCommerce merchants can offer 24/7 customer support to visitors, quickly collect valuable data, track behavior, and reach seamless brand continuity without having to do any extra work. Chances are when customers were chatting with online merchants, they were actually talking to a bot programmed to help with any questions they may have. And honestly, it’s getting difficult to even tell the difference. 5. Inventory management Similarly, AI’s predictive analytics are making big waves in the world of inventory management. It can be a nightmare with the constant pain of keeping inventory up to date, shelves stocked, and keeping accurate track of everything. To ensure your brand’s product data and inventory levels are accurate and updated in real-time, your platform should automatically synchronize product information like price, description, and images with SKU counts. Thanks to advances in AI, shop owners will be able to more accurately predict both real-time and future inventory needs for their business. eCommerce Trend 3: Automated Marketing Automated marketing is one of the emerging eCommerce trends these days. It helps companies save time, money and push their businesses to the next level. 1. Personalized email marketing Social media are changing every day. But email is always consistent. It is still the most important channel for any business. It is proven that emails with personalized subject lines are more likely to be opened than those without. Personalizing your email campaigns is an effective way to increase your open and click-through rates and can have a measurable impact on your ROI and revenue. These results stem from the fact that personalized emails are more relevant to subscribers. Instead of a campaign with generic offers and messaging, your subscribers will receive an email that is targeted directly at them, includes their name, and provides offers (products, promotions, etc…) that are relevant to their interests. 2. Segment customers for optimized conversion Your target customers are different individuals with different needs and preferences. Thus when it comes to marketing, there’s no one-size-fits-all solution that’s going to work. Breaking the market into subgroups in terms of interest and demographics can make it easier to reach a specific audience. 3. Auto-scheduling blogs, posts, banners & ads Since social media is a two-way interactive platform, you should schedule your posts in relation to the most active periods during the day. If you can’t always do this manually, you can set up a workflow to auto-publish everything without interrupting your work. Key takeaways ECommerce will definitely continue growing. COVID-19 pandemic limits offline sales much more and eCommerce expansion is expected to move even faster. Watch
Holiday marketing campaigns for maximum impact
Email marketing integration is to make use of available platforms to streamline email marketing activities in your businesses. More than that, integration allows marketers to put together more detailed pictures of customers and prospects, segment them into targeted groups and send them more relevant and timely content. All being made with automation. Email marketing won’t seem to be that hard and time-consuming anymore.
Email Marketing Integration: The key to personalized marketing & timely engagement
Email marketing integration is to make use of available platforms to streamline email marketing activities in your businesses. More than that, integration allows marketers to put together more detailed pictures of customers and prospects, segment them into targeted groups and send them more relevant and timely content. All being made with automation. Email marketing won’t seem to be that hard and time-consuming anymore.
A step-by-step guide to improving your email marketing efficiency
Throughout the years, email marketing has remained one of the most effective ways to convert prospects and up-sale existing customers. An effective email marketing can not only strive in reaching a large number of potential customers but also require appropriate strategies to optimize such rate as open, click and reduce spam complaints & unsubscribe rates.
Introducing Klaviyo integration on Atom8: Make the most out of your email marketing effort
Today we’re excited to announce Klaviyo integration on Atom8, a simple and immediate way of segmenting your customers. In a matter of minutes and without a single line of code, Atom8 allows you to automatically segment customers and move info between Klaviyo and your BigCommerce store.
Sendgrid Integration: Create a personalized experience for your customers with Atom8
Atom8’s native integration with Sendgrid can ensure your emails are highly targeted, personalized and automated according to behavioral triggers.
