Enhanced email notifications guides for BigCommerce store owners
Email has become such a powerful tool in our daily workplace communication. It is one of the cheapest and quickest ways a business can use to communicate, both internally and externally. However, not everyone knows how to take the most advantage of email to immediately update notifications. Let’s learn some enhanced email notifications guides for BigCommerce store owners in this article! Set up default email notifications Order notifications When a customer places an order, having your staff keep updated about order status is very important. Because it contributes to your smooth operation process. If you are running an eCommerce store on BigCommerce platform, do not miss this valuable feature. To turn on order notifications via email, you need to follow 5 quick steps in your BigCommerce account: Step 1: Go to Advanced Settings, which is on the left side of the main BigCommerce dashboard Step 2: Select Order Notifications Step3: Click on the Email message section next to general settings Step 4: Enter the email address(es) that you want to get the notifications. Make sure to separate them with a comma! Step 5: Save all the changes In case you want to test how it works, click on “Test Notification Method” below the email address box in step 3. It will send the sample email to the address(es) inserted. Here is a order notification example: Invoice email Another useful tool that BigCommerce provides you is to forward invoices through email. The invoice mails contain order information like the items ordered and the address to deliver them to. The settings are very simple: Step 1: In your main dashboard, choose Store Setup on the left hand Step 2: Choose Store settings in the new page Step3: Choose Miscellaneous, which is in the end of the tab list Step 4: Check the Forward Order Invoices box (you may need to scroll down a little) Step5: Enter the email address(es) in the blank that appears right after you check the Forward Order Invoices box Step 6: Save all changes Advanced email notifications with Atom8 Incomplete order reminder Besides default features of BigCommerce, you can advance your email notifications by Atom8’s product management tools. One of them is “Notify your staff about unfulfilled orders after several days”. With this workflow, you can keep track of the number of incomplete orders. Then your staff may manage to deal with those on time. Read more: Bigcommerce upsell Potential fraud orders Ecommerce businesses face a higher risk against the level of trust than offline stores. Therefore, it is urged to stay alert when there are unusual email domains, addresses or abnormally large orders. Atom8 will help you to keep updated immediately on all the potential fraud orders. Set up the workflows in just a few clicks away to protect your business: Low inventory notification Another useful feature that you can take advantage of Atom8 is “notify of inventory level”. As soon as your inventory reaches a certain number, emails will be automatically sent to whoever needs to be alerted. So that your staff can re-order with vendors on time. Moreover, it may send email to the marketing team to stop promoting that product, which helps to save marketing costs for your business. The workflow can be set based on the inventory level or “low stock” conditions as below: In summary, we have suggested some guides to enhance your email notifications for your BigCommerce store. Hopefully, you can apply either default features of BigCommerce or advanced tools of Atom8 to boost your business development in the future.
Improve productivities with these b2b data management tips
B2B data is the valuable source for the business runners to evaluate business performance, customer satisfaction, plan the next strategies, control the business activities and make decisions. Therefore, B2B data management plays a strategic role in business development. Our article today will show you some effective approaches to enhance your B2B data management and thus improve your productivity. Strengthen Your B2B Data Management Focus On Data Accuracy The first thing you need to pay attention to is collecting trustworthy and accurate data. There are three main types of data that you may have, including identity data, quantitative data, descriptive data. Identity data provides information about customer profile, their basic characteristics, their contact for further communication. We also have quantitative and descriptive data. Quantitative data provides information related to customer journey including B2B transactions, cart abandonment, page visits and so on. Descriptive data brings more in-depth data related to demographics, lifestyles, and interests. You need to gather these types of data accurately and group them into suitable types for further analysis. Enhance Data Security As we said above, B2B data is a valuable source of your business development. So it needs to be protected carefully to avoid being stolen and leaked. The B2B data must be safe to keep your strategic decisions private and prevent your competitors from disturbing your customers. You may need to equip a backup system and instruct employees about customer data management to avoid mistakes. Keep Your Data Up-to-date Your B2B data can be changed over time. Because the customers and market may have some different views and information during your operation. For example, the customers will change their contact due to some reasons. Then, you need to update your identity data to keep in touch with them and maintain customer relationships for the next purchase. Moreover, your customers’ preferences are also changed. Therefore, you need to conduct annual surveys or give them feedback forms. So that you are able to update their interests in launching the next product lines. From which you can improve customer service and have immediate support when customers face difficulties accessing your business. It is crucial to keep your data up-to-date, otherwise your business may become obsolete. Clean Your Database Your database is really meaningful for your business operation as it gives you a lot of insights and information related to customers. However, there is some data that you can not do further analysis or it is not related to your target segment. Therefore, before going to in-depth analysis, you need to clean your database. It is to eliminate the irrelevant ones to enhance the quality of your research, avoid confusion and mistakes. The accurate data can help you make decisions appropriately, stick to the real situations and come up with realistic strategies for your business development. Conclusion With our tips, we believe that you may have some ideas to strengthen your B2B data management and improve your productivity. Moreover, we hope that you can avoid some mistakes when collecting, grouping and tackling your data to optimize the data functions.
B2B product information management: the easy way
Data related to products is a valuable source for the business runners to evaluate the product performance, plan for the next strategies, control selling activities and make decisions. To enhance the quality of product information, you need to improve the effectiveness of product information management. Therefore, we are here today to tell you some simplest approaches for B2B product information management. How To Maintain The Effectiveness Of B2B Product Information Management Trustworthy Product Description The first thing you need to consider is ensuring a reliable product description. The customers can shop in your store more comfortably when they trust your brand and your product information. The product description needs to be realistic, cohesive, clear and easy to understand. It is unnecessary to show all the product features on the product pages because too much information can make the customers overwhelmed. The stores may need to display only the main features, remarkable features and stick to customers’ demands to help the customers comprehend the product information at a glance rather than spend too much time reading the product descriptions. Deliver Information Clearly Besides the high-quality and trustworthy information, the stores need to deliver information clearly to avoid misunderstanding and enhance effective B2B information management. There are various approaches to communicating transparently. For example, the product descriptions should be shortened and shown as bullets rather than paragraphs. The stores can deliver information via images, animation, short videos to help the customers access the information more easily and effortlessly. Suggest Suitable Product Information Suitable product recommendation is not only a useful approach for B2B product information management but also a powerful method to boost sales and revenues. Suggesting related products during the customers searching process can help the customers save time and have more selections. However, inappropriate suggestions may cause a sky-high cart abandonment rate and customer dissatisfaction. Therefore, it would be better if you can research and analyze customers’ behaviors to identify their preferences and tendencies. Then, you can suggest related items, which align with their demands and current trends. Moreover, if you use the BigCommerce platform, you can try to take advantage of the Product Recommendation app. It helps to suggest customers more matched options based on customer data. Effective B2B Catalog B2B product catalog should be formed and arranged with essential features and logical orders for the customers to shorten their searching process. Businesses should allow customers to find products by various methods; such as keywords, product photos, categories, CSV files and select products by sorting and filters. Moreover, if your store serves both retail customers and B2B customers, you should allow B2B customers to access their B2B accounts to have more B2B experiences. For example, they are quick order, bulk order, receiving discounts and promotion when ordering in bulk and so on. If you use the Magento platform, your tasks may become simpler with the B2B platform from GritGlobal. Conclusion B2B product information management is truly crucial for B2B eCommerce businesses. However, how to keep your management effective is quite easy. We hope you can apply our tips to real cases and get the expected results.
3 B2B brand management mistakes you’ll never make again
Effective B2B brand management can strengthen your business reputation, attract more customers and maintain customer relationships. However, not all business runners can manage a B2B brand appropriately and get expected results. Therefore, our article today will list out 3 popular B2B brand management mistakes that need you to pay more attention to. 3 Serious B2B brand management Misunderstandings Only DeV Is Responsible For User Experience It is undeniable that web performance plays a vital role in the eCommerce business. So a lot of business runners believe that only devs are responsible for users’ shopping experience. However, customer experience is affected by various factors. They include web quality, web content, marketing strategies, customer services, product quality and so on. Web developers only can help you deliver the values to the customers smoothly and quickly. Moreover, user experience is also decided by UX design. The UX design needs to have a clear picture of user needs, your business goals and technical constraints. The insights of customers’ behaviors and details of your business operation need to be considered when designing your website. So you may need to have a transparent understanding of the customer journey. Those can be how they can find their expected products, what makes them abandon shopping carts, what can encourage them place orders,… Do Not Understand How Technical Tools Work In this modern world, using technical solutions is prevalent for an eCommerce business. There are some popular technical tools such as CRM, automation tools, tracking tools, and other extensions. While there are so many businesses that choose technical tools to strengthen customer relationships, boost revenues and enhance user experience. A lot of business runners do not understand how those tools work and how to optimize their functions. Moreover, if you do not comprehend the app’s features, you may choose the unsuitable ones. The incompatible ones can waste your time and money, even affect your marketing effectiveness. To select the well-matched applications, you need to identify many things. Which are your goals, business needs, your budget and abilities to utilize technology solutions. Also, you need to search for the product information carefully, read the instructions and ask for further information if you still have concerns. During the marketing campaigns, you may encounter some difficulties. It would be better if you can contact the customers’ support for detailed and clear guides. Do Not Clean Database Customer data plays a vital role in forming marketing strategies, including identifying target segments, advertising and product recommendation. Customer data helps you address accurate customer interests, market trends instead of wasting resources on unrelated approaches. However, you need to clean your database to have an accurate scope of target customers. Which means you should have more useful data and delete unnecessary ones. To clean your database, you need to define the data strategies and do the followings: Conduct an audit Do dupe Check, honor preference Enrich your data group Write a formal document Conclusion With our reminders of 3 prevailing B2B management mistakes, we hope that you can pay more attention to them and plan effective brand management strategies.
4 must-try cross-sell apps for BigCommerce merchants
Cross-selling is a powerful practice for eCommerce merchants, who want to boost sales and increase revenues. However, how to make cross-sell become effective and optimize your revenues is still a difficult question for the sellers. Therefore, our article today will suggest some cross-sell apps for your BigCommerce stores. 4 Best Cross-sell Apps For Your BigCommerce Stores RecCommerce RecCommerce is a product recommendation app that can help your store upsell with AI-based suggestions. This app can produce personalized recommendations from the data of customers behaviours and selling records. The AI technology can enhance the accuracy of the suggestions and give customers more matched and attractive items. This application also can track customers behaviours, summarize data on Spreadsheets, analyze and draw a transparent picture of customer preferences. The forms of the recommendation include suggesting trending and popular items based on the recent transactions, quantity sold revenues, suggesting complementary products and suggesting similar products. Moreover, this application is truly user-friendly and mobile-friendly, which can provide customers better shopping experience on both desktop and mobile phones. Recom.ai Another supporter of your business cross-sell strategies is Recom.ai. This app can help you to communicate with customers better during their shopping on your online store. Recom.ai can send personalized product recommendations that stick to customers’ needs and preferences. You can create your product suggestions by setting your conditions on collection, price, categories,… effortlessly to launch your cross-selling strategies. There are 11 forms of recommendation that you can choose from. They are new arrivals, top trending, frequently bought together, you may also like and so on. With this app, you can cross-sell at every step of customers’ buying journey. It can be on the product page, landing page, checkout page and shopping cart, or the “thank you” and error page. Moreover, besides pop-up product suggestions, this app also recommends products with static blocks, sliders and other designs. How to enhance the accuracy of the suggestions and ensure it will be matched with customers needs? Below the product recommendation notifications, the customers can rate the quality of suggestions by clicking the “like” or “dislike” button. Therefore, Recom.ai can generate and improve more suitable options for the customers. Read more: Bigcommerce upsell GritGlobal Product Recommendation A cross-sell app for BigCommerce merchants which can completely meet your demands and boost product conversion is the Product Recommendation app from GritGlobal. This app can analyze customers behaviors, group customers into suitable segmentation, and suggest well-matched items for each segment. Moreover, this app from GritGlobal allows you to customize your rules for product recommendation. It works by setting specific conditions related to the page displayed, cart items, product values and customer behaviors. You can add particular items to your recommendation list and set a time for activating or inactivating your rules. This app can tailor your messages on suggestion sliders with complete headlines and descriptions and sort products following your pre-set order. Moreover, after your cross-sell campaigns, you can get a performance report from this app. It helps to identify which rules can gain the most revenue, monitor order performance and have data to launch the next cross-sell campaigns. LimeSpot LimeSpot is a personalized product recommendation app based on AI technology. This app can provide product recommendations in various layouts such as grid, sliders, a carousel with different forms. They include You may also like, Bundles, Frequently Bought Together, and so on. This app can display product suggestions on all of your pages based on customer’s behavior. Which are current products on the customers shopping carts, recent purchases and recent views. Moreover, you can customize the product suggestions and preview them before launching cross-sell campaigns. Conclusion With our suggested cross-sell apps and detailed descriptions, we believe that you can decide the best option for your BigCommerce stores to boost sales and enhance customer engagement.
