A list of the best automation tool companies for BigCommerce store
Automation tool company creates the life-changing tools to save your businesses. With these tools, digital marketers can prioritize and schedule their campaigns for customers on a level never before seen. The time saved with marketing automation tools can allocate more time to other work. Correct usage of marketing automation tools will help you attract new customers, engage the existing ones, increase average order value or have your clients make another purchase. Also, by sending personalized offers and exclusive content, you will increase customer loyalty to your brand. As a matter of fact, in this article, we will show you a list of the best automation tool companies for BigCommerce stores. REMARKETY Firstly, Remarkety is an automation tool company that automates email marketing for businesses. The app uses data and customer behavior to create smart email marketing campaigns for companies. Remarkety also tracks customer data and uses it to sell other products or services. The tool has a wide variety of integrations that work with many big e-commerce platforms, such as Shopify, WooCommerce, BigCommerce, and more. Therefore, It will help you increase sales, engage customers, and increase conversions. It is no doubt that you will be able to personalize your emails with product recommendations, coupons, and campaigns. With Remarkety, you can easily set up email marketing campaigns and automatically respond to customer inquiries, allowing you to save time and money. OMNISEND Omnisend is built for the elegant, online business owner, and it is specifically designed for BigCommerce marketing automation integration. The Omnisend platform is a fully-featured email marketing automation platform built to help you drive more revenue without increasing your workload. Omnisend is the only platform that provides a BigCommerce marketing integration, including email, SMS, social media marketing, and cross-device abandoned cart recovery. Omnisend integrates well specifically for e-commerce stores and provides the best marketing automation integration on the market. JUSTUNO Justuno is a marketing automation tool company that helps retailers drive conversions using Google Analytics and the Google Tag Manager. It is a complete marketing automation solution with robust design capabilities, traffic segmentation, and conversion analytics. It is an all-in-one solution designed to help retailers increase conversions, boost revenue, and help increase in-store sales. Justuno can be integrated with BigCommerce, Shopify, and WooCommerce. Retailers can use it to understand which marketing campaigns are effective and which are not and how to optimize them. Justuno can work with all your marketing automation needs, whether to create marketing campaigns, capture customers, send email campaigns, etc. GRIT GLOBAL A product developed to help brands of all sizes can take advantage of and relieve a great burden of workload. The apps involve a lot of features. Some appear as creating customizing catalogs, prices, or even comprehensive Inventory Management Features. In addition, Grit allows you to have flexibility when offering you multiple channels connection. This is undoubtedly a perfect Magento B2B website that you should check out right away if you are yet to approach any automation app. YOTPO PRODUCT REVIEWS Yotpo is a company that helps small and medium-sized businesses build a brand and manage the customer experience. The platform lets brands collect, curate, manage and respond to user-generated content. It’s a simple yet effective tool to help brands manage customer experiences in different channels, and it’s available on the web, mobile, and tablet. Yotpo has an expansive list of partners that allow its customers to integrate with its platform. These integrations range from Google Analytics and Facebook to Stripe and MailChimp. This enables them to see what their competitors post online and then respond by posting their content. Its “social proof” feature enables users to leverage reviews, photos, and other content from their client base. This is powerful because it leverages the power of thoughts, images, and other content to increase their client’s trust in their brand. Conclusion We hope this blog post helps you understand how marketing automation works, and you will be able to use it in your business. If you need our assistance with launching your e-commerce shop or setting up marketing automation, we will be ready to help. Don’t hesitate to request a quote and get a free consultation.
How does an automation integrator work?
Automation integrators go by many names. You may have heard them referred to as a system, process, or even robot integrators—but each of these terms refers to the same thing. Automation integrators act as your organization’s partner when it comes to all things automation. Partnership with an integrator means that adopting new technologies, learning to better leverage existing tools, and solving unique and complex problems can all be made easier and more efficient. As a matter of fact, this article will help you to understand how an automation integrator works. Their work It’s important to look at how many years of experience a company has, but consider the types of projects they do as well. If they have a specialty, and if that specialty matches your goals, they probably have the expertise you need. If they specialize in a single type or aspect of automation (e.g. vision applications) that you don’t require, however, they may not have broad enough knowledge for your specific situation. While a generalist integrator may have some experience in several types of automation, they might not have enough detailed experience for complex or highly specialized processes. Knowing what brand or vendor the integrator uses for components is also helpful. If you are familiar with certain equipment, you might like to know if the integrator has worked with it before. Note also if they are “vendor agnostic” and purchase from a variety of sources, or if they work with a single vendor exclusively. The latter is not always a bad sign, but it could mean the limitation of some equipment options. For example, if an integrator exclusively uses one brand of the robot, they might not be able to meet specific needs that fall outside of that brand’s capabilities. You also want to find out about their experience working with the integrator’s team. Was communication clear and timely? Did both parties establish rapport and have a good working relationship? Were they upfront about any setbacks or if things didn’t go as planned? Was there a backup plan? Most end-users will have to call on their integrator for troubleshooting, adjustments, and other assistance, but if it becomes a routine occurrence, it could be a sign that something is wrong. Their approach In addition to experience and expertise, look at how each integrator conducts business. Do they take time to fully understand the unique aspects of each project or do they take more of a one-size-fits-all approach? Is there a tendency to try something new or unproven just because it’s new? Do they value creativity and enjoy the challenge of problem-solving? You might not be familiar with all of the automation options that exist, so it’s critical to find an integrator that is? Are they willing to try something new or do they seem set on certain ways of doing things? The Association for Advancing Automation says, “a qualified integrator who’s up on advancements in technology may help you look farther into the future to show how automation can help you grow your business over an extended period of time.” But, try to notice if they’re promising more than they can deliver. Do they have an oversimplified idea of your process? Are there attempts to throw in extras that seem out of their usual scope of work? Does the price or timeline seem too good to be true? Does the integrator acknowledge the risks inherent in any automation project? It’s better to find out the limitations of a supplier now than when the project is half-finished and faltering. Finally, look at them from a business perspective. Things to consider include the number of employees, turnover rates, financial stability, and even how frequently they subcontract specialized work. Furthermore, do their company values align with yours in terms of reasons to add (or not add) automation, roles and responsibilities, and communication styles? Their abilities Working as a system integrator is a hands-on job. An integrator will need to have the skills and knowledge necessary to tackle a wide variety of difficult interoperability issues. Many businesses that move towards automation run into trouble with application components. Such these are developed by different teams, at different times, or come from different providers. A skilled integrator will be prepared for software and hardware conflicts resulting from these issues. Your system integrator will also need to understand how to analyze application and network logs. They should know about various means of communication methodologies that could be employed to encourage systems to communicate—a handful of these include LON, BACnet, Modbus, and Legacy. Fluency in numerous disciplines should also be a requirement. See whether or not they can apply their knowledge and prior experience to come up with solutions. Probe their ability to conceptualize unique solutions for your specific application. Look for opportunities to test an integrator’s skill when it comes to design and engineering. The ideal automation integrator should be able to generate robust 3D CAD designs for the purposes of communicating concepts and functions to the customer and for accuracy in manufacturing and assembly. They should also be able to clearly display solid implementation and integration skills and utilize the latest .NET capabilities. Conclusion So much of your automation project’s success depends on the integrator you choose. Taking time to conduct thorough research on each integrator is important. This includes reviewing their experience, and past customers, installing observing systems and paying attention to their communication and business style. It’s well worth the effort in the end.
Is BigCommerce enterprise automation solution right for your business?
As an online merchant, the fact that acquiring new customers and gaining new orders are the top priorities in the eCommerce business. When you start scaling, systems and business processes become complicated so you will start getting overwhelmed with many repetitive tasks. Meanwhile, you have to make sure correct information on the website, order fulfillment and payments process, and package delivery. Therefore, there will be less time to focus on your business If you are wondering whether or not the BigCommerce automation solution is right for your enterprise, then this article will give you the answer. More time to grow the enterprise business Time is your most valuable resource to any business owner. Therefore, An eCommerce enterprise automation solution is the key to putting your time-consuming tasks on auto-pilot. For instance: Website’s content publishes (banner, page, blog, etc.) Products and catalogs adjustment (price, purchasability, visibility, etc.) Customers segmentation Team member notification Enterprise business-oriented Enterprise automation solutions can be applied to all parts of a business, from Marketing and Sales to Fulfillment and Customer Service. In addition, it can help you manage all these functions effectively by reorganizing tasks, streamlining processes, and categorizing store data. On top of that, less time on daily repetitive tasks also means more time on important aspects that involve innovation, decision-making, and strategy – the key elements in growing your business. The solution for effective sales and marketing Moreover, eCommerce sales and marketing teams have the most to gain from automation. Provide personalized customer experience with real-time customer segmentation and engagement Assure timely response with instant automated emails/messages sequences Enable proactive and dynamic marketing campaigns with scheduled marketing campaigns on time-trigger According to recent statistics, adopting automation in sales and marketing can effectively generate a 50% increase in revenue. Conclusion Automation brings you the freedom to focus on the things that matter most to your business. This article has helped you to answer the question of whether or not BigCommerce automation is right for your enterprise. And, it will be a big mistake if we forget to mention Atom 8, the solid solution for any BigCommerce store. Such an automation app like this can do a lot of tasks that usually take a big amount of time to do like tracking inventory systems, it can notify you of all potential issues. Sending emails causes you to feel exhausted, install Atom8 and it will do it for you, tons of amazing functions are included in an app. Check it out right now.
What should address when running BigCommerce enterprise automation?
Nothing is more significant in today’s retail industry than eCommerce. Over the last few years, the industry has grown at a staggering 300 percent, and this trend is expected to continue. While traditional in-store sales remain robust, the rapid growth of eCommerce, especially mobile eCommerce, shows no sign of abating. You are probably feeling the temptation of building your own small business. However, some may also feel frustrated not knowing how to build one and make it work. In this article, we will show you some key areas an enterprise needs to address before running BigCommerce automation. Be the best in your field Look at your initial purposes and brand objectives. Your aim should be to strive while doing your best. When you look at what you want to do in the field and ask yourself the right questions, you’ll find answers. Director of Business Development at 1Digital Agency – Michael Prusich, expressed that it is not necessary to be excellent at everything, just be the best at something. “From my experience working in small businesses and overseeing business development for small businesses and our clients here at 1Digital, I believe one of the biggest roadblocks that small business owners run into is that they want to solve every problem at once and want to try to do too much at the same time. Although this is typical of an entrepreneur and a small business owner, I have found that being great at one thing lends itself better to the initial growth and development of a smaller company as opposed to trying to spread yourself too thin.” Focus on your niche When starting a new business venture, it’s natural to become excited and want to expand into new markets. However, dispersing your efforts too thinly will result in missed opportunities to reach an audience. It is important to leave enterprise automation tools for repetitive tasks. Dan Kogan, CEO of 1Digital Agency, discusses the areas in which he believes small business owners should concentrate their efforts as they expand their brand. Stay focused on your niche and constantly: Optimize your products and services, Focus on organic SEO growth as it drives trust, Stay committed to your niche, so that you can stand out from the pact, Reinvest into digital marketing. Sales trumps all. Do not underestimate customers’ feedback Listening to feedback from your customers is crucial as you develop your company. Although it may be tempting to filter out negative feedback, the reality is that both positive and constructive criticism will foster your company to grow. Jason Boyce is Dazadi’s co-founder and CEO. Jason has learned the ins and outs of developing a company from the ground up during his tenure as CEO of Dazadi. From capital raising to designing and sourcing private-label goods globally, to software creation and project management, to digital marketing, and more, he has had tremendous success developing meaningful strategies in the ever-changing world of eCommerce. Jason’s top tip for small business owners is to emphasize the importance of listening to and communicating with customers. Besides, ensure that you encourage citizens to interact with you. Product reviews are an excellent source of feedback. Additionally, social media and recording customer service contact are ways to communicate and receive feedback. Provide unforgettable experiences for your customers Consider some of your favorite brands; what about them strengthens your loyalty? The customer journey. A positive customer experience has a domino effect. If done correctly, it will result in an increase in positive brand recognition, traffic, and loyal customers to your online store. Kaleigh Moore, a freelance writer at kaleighmoore.com, argues that small business owners should prioritize “Create memorable experiences for customers and go the extra mile. That effort still pays dividends.” Conclusion It is definitely a long way for anyone to start their own small business. However, after investing time into reading our work, we are hoping that you now have a better and clearer idea of how to build your business with the assistance of BigCommerce. Check out Atom8 for a better understanding of an enterprise automation tool. Good luck with your work, and we are looking forward to seeing your online company prosper in the future.
How to understand and leverage customer lifetime value to retain more customers
Maintaining long-term customer relationships needs to expand customer lifetime value and increase customer retention. Various factors can affect customer journey, so eCommerce merchants should identify what is required to improve and take appropriate action. Therefore, we are here to tell you the strategies to leverage customer lifetime value and enhance retention. Strategies To Strengthen Customer Lifetime Value And Customer Retention Enhance Shopping Experience The first factor that decides the length of a customer’s lifetime is the shopping experience. The customers shop at your store repeatedly if you can bring them a positive, expected, and smooth shopping experience. The eCommerce businesses should research customer pain points when shopping on their online store, and the following actions. The customers will focus on the products’ main features and functions, so you need to list all the product features that the customers usually look for, then they can easily find out the expected items in minutes. Keep Customer Engaged Constantly communicating with customers is essential to keeping customers engaged and maintaining customer relationships. For instance, personalized email marketing is a practical approach to bring them the necessary information about your selling, products, etc. Suppose you are running eCommerce businesses on BigCommerce and Shopify platforms. You can utilize Atom8 to form customer segments based on shopping behaviors, and personalized emails to suitable recipients. Customers usually spend a significant amount of time on social media, so eCommerce merchants can take advantage of this further marketing. It is also related to ad campaigns and product recommendations, requiring high personalization. Wholehearted Customer Service During customer journeys, they may face difficulties in the buying process, payment process, return policy, etc. Customer service should support them wholeheartedly to increase customer lifetime value and retention. Because your customer service staff can not be online 24/7, you may need to equip a chatbot with the pre-set answers for frequent questions. Then, when the customers have concerns about popular issues, they can receive instant helpful responses. Moreover, at the corner of your site, you can add the contact information of the customer service department or hotline to help customers ask for help when they need it. Utilize CRM systems Customer relationship management may need a supportive intervention of CRM systems. The CRM systems can provide information on customers’ behaviors and preferences and group them into suitable segments. Moreover, some CRM systems can give you an in-depth picture of customer health, and then you can know the at-risk ones to take appropriate action and retain them. Award Loyal Customers One of the most effective approaches to encourage customers to order more and keep the relationship with your business is to reward them. Based on the information from CRM systems, you can evaluate the level of membership based on customers’ lifetime and spending amount. The rewards can be discounts, freeship orders, unique gifts on special occasions, etc. Conclusion We hope you can apply our suggested methods to your customer management strategies to make customer lifetime value climb up. Furthermore, Atom8 could be the ideal choice for your businesses as it can retain your customers by automatical email marketing, and discounts applied. As a result, the customer journey can only end up in check out cart.
4 eCommerce email marketing strategies favored by top brands
Email marketing is the most effective way to communicate with the target customers in the eCommerce business. Also, Email marketing does not only deliver messages directly to the target audience but also nurtures and maintains long-term customer relationships. Our article today will give you some awesome ideas for email marketing which we have collected from the top brands worldwide How Top Brands Utilize Their ECommerce Email Marketing Pandora – Welcome Email Firstly, we want to share with you the Welcome email that Pandora uses to engage new customers. The first email you send to the customers is crucial as it decides the customers’ first impression of your brands. Also, whether the customers decide to subscribe or mark your email as spam, it depends on the very first message. The welcome emails aim to convince customers to become your subscribers and get the first order. Pandora always gives the new customers a discount code on the Welcome emails to encourage them to buy the first product. Amazon – Upsell Email When talking about eCommerce email marketing, it would be a mistake if we didn’t mention Upsell emails. Amazon has increased millions of revenues every year with the power of upselling. However, you need to carefully upsell products based on customers’ preferences to avoid disturbing customers. With the headline “Frequently bought together”, Amazon recommends the well-matched items closely related to what the customers bought. Trello – Thank You Email Thank you email is generally the tool that you can express your sincere appreciation for the customers coming. With Trello, thank you emails are not only used to thank customers appreciate them for being a part of your business. The thank you emails will contain order confirmation, delivery report, discount and etc for further contact on social media platforms. Moreover, you can ask the customers to share their ideas about their shopping experience in your eCommerce store to enhance customer care and improve customer experience. eBay – Promotion Email Lastly, Promotion is a compelling motivation to engage customers and boost your revenues. Therefore, promotion email is a crucial part of eBay email marketing. With the eye-catching and call-to-action headline “This is a big deal”, eBay can attract customers’ attention at a glance. Also, on the top of the email, eBay delivers the key message, which mentions the eBay Deals, including deep discounts and free shipping. The word “eBay Deals” is repeated many times to reinforce the brand consistency and enhance the significance of the promotions. Moreover, the email template is similar to the eBay landing page assisting customers to identify the brand without reading the whole content. If you use an eCommerce business on BigCommerce, Shopify, and Magento, Atom8 can generate email promotions based on customer behaviors. Conclusion With the above suggestions, we hope you can plan a more attractive email marketing campaign for your own eCommerce business.
5 reasons you should implement eCommerce inventory automation right now
As your eCommerce business grows, everything becomes more demanding even in inventory automation. Those processes and systems that have always worked for you in the past? They may not be as efficient now. Your teams may be performing redundant tasks, time may be wasted as data is stored in disparate systems… These are just a few signs that it’s time to explore eCommerce inventory automation. Boosted productivity and more time back In the simplest terms, automation uses digital technology/tools to perform and complete tasks automatically. So, you don’t have to do them manually. Some examples include data integrations, AI, machine learning and marketing automation software. As well as streamlining business processes, automation boosts internal productivity. Your team no longer needs to spend time on repetitive tasks such as manually inputting data and searching across multiple systems to find the information they need. That means they have more time to spend on other value-added tasks. For example: Finding ways to increase customer retention Reviewing customer NPS (net promoter scores) and looking for ways to improve it Building stronger relationships with their peers/colleagues A chance to increase employee engagement Imagine telling your team that there was a way to get that repetitive task (the one they all hate) off their Monday morning to-do list for good? Your employee satisfaction and engagement would probably increase! This is what automation can do. Leading on from our first point, those time-sucking tasks (like data inputting) can be automated. All your team needs to do is check the system every now and again to ensure everything is running as it should. That means more time back to focus on tasks that really make a difference. The ones that can propel their career development and breathe some much-needed excitement back into their lives. Valuable access to business intelligence As you know, the business landscape is constantly changing – sometimes, suddenly without warning. It’s important to access the right data at the right time so you can make well-informed decisions as you adapt to this change. Automation tools, such as data integration, are particularly important here. If your commerce platform is integrated with your ERP system, details of any orders placed can transfer to your back office. This means a faster order fulfillment cycle. Likewise, any information gathered and stored in your ERP system can feedback to your commerce. For example, inventory and warehouse levels can ensure any stock-related information on your e-commerce website is accurate. Combine this with built-in analytics tools and you’re setting your business up to respond more successfully to unexpected spikes in demand. Opportunities to improve marketing campaigns and conversion rates Access to real-time data is key if your business is going to run 24/7, 365 days a year. In the previous section, we mentioned how a commerce-ERP integration can ensure your website can always display real-time stock information. But that’s not the only thing automation can offer, in terms of real-time data. Marketing automation software, for example, can help your marketing team continuously improve its campaigns. Data gathered from various parts of a marketing campaign (e.g. email performance, CTA clickthrough rates and social media engagement) can be used to optimise follow-up campaigns. Better yet, this data doesn’t need to be manually gathered. It can automatically feed through to customisable dashboards. Modern marketing automation software can even recommend the next best steps, based on that data. Improved customer satisfaction and experience Things like teams working in siloes and disparate systems can impact the quality of customer service and experience your company provides. Which can then impact customer satisfaction. Automation can tackle this by eliminating siloes and connecting your data, systems and employees. This then leads to all of the benefits we discussed above. But above all, you can now better engage with your customers and keep them happy. This is by: Providing them with the information/products they’re looking for – quickly Eliminating the likelihood of them encountering unavailable products Allowing them to quickly perform the action they want (e.g. purchase, speak to a customer service agent/salesperson etc) Giving them more autonomy (e.g. somewhere to check order statuses, create price quotes, receive automatic notifications related to their orders etc) Conclusion To maximise the benefits of eCommerce inventory automation software, start with your user adoption strategy. If you place automation at the heart of your business, you’ll find adapting to sudden surges in market demand is much easier. But if you want to maximise the ROI of your technology investment, you must prioritise user adoption. In case you are looking for an app solution, check out Atom8. This amazing app can automatically notify you when the businesses are in shorrt of inventory. In addition, when a product is out stock, this can help to eliminate that product from the storefront. You will not have to worry about taking care of everything on your own. Let it be a part of your journey.
Stay secured with the top 6 fraudulent eCommerce transaction statistics
Online retailers currently deal with around 206,000 attacks on their stores each month. As the popularity of online shopping grows, so does the opportunity for cybercriminals and unscrupulous consumers to scam online businesses. If you own or operate an online store, you must protect yourself against fraudsters who steal from you, wreck your online reputation, alienate your customers, damage your brand, and hurt your profits. This comprehensive guide tells you everything you need to know about eCommerce fraudulent transaction statistics —what it is, how it works, and what you must do today to protect your online store from the growing threat of online fraud. Conduct regular site security audits. Want to discover flaws in your security before criminals and fraudsters do? Conduct security audits—often. Ask yourself these questions: Are our shopping-cart software and plugins up-to-date? Is our SSL certificate current and working? Is our store PCI-DSS compliant (Payment Card Industry Data Security Standard)? Are we backing up our online store often enough? Are we using strong passwords for admin accounts, hosting dashboards, CMS, database, and FTP access? Or are we scanning our website regularly for malware? Are we encrypting communication between our store and our customers and suppliers? Have we removed inactive plugins? Make sure your store is PCI compliant. If you operate an online store that accepts credit card payments, you must be PCI compliant. PCI stands for Payment Card Industry. It standards for compliance are developed and managed by the PCI Security Standards Council to ensure the security of credit card transactions in the payments industry. PCI compliance means your online store and your business processes meet these PCI standards. If you operate a SaaS-based eCommerce store, your platform will typically provide this compliance. Monitor your site regularly for suspicious activity. Bricks-and-mortar stores hire fraud prevention officers to catch shoplifters. You can protect your online store against fraudulent transactions by monitoring your store for suspicious activity. Monitor your accounts and transactions for red flags such as inconsistent billing and shipping information; as well as the physical location of your customers. Use tools that track customer IP addresses and alert you to any addresses from countries known as a base for fraudsters. Use an Address Verification Service (AVS). Credit card processors and issuing banks will usually offer an Address Verification Service to detect suspicious credit card transactions in real-time and prevent credit card fraud. The Address Verification Service checks the billing address submitted by the card user (the customer) with the cardholder’s billing address that’s on file with the issuing bank. This check takes place as part of the merchant’s request to the payment processor for authorization of the credit card transaction. When addresses don’t match, the system either declines the transaction or flags it for investigation. Require Card Verification Value (CVV) numbers for all purchases. The three-digit security code on the back of VISA®, MasterCard® and Discover® credit and debit cards and the four-digit security code on the back of American Express® credit and debit cards is called the Card Verification Value (CVV) or Card Security Code (CSC). By requiring all purchasers to supply this code for every transaction, you ensure that customers have the physical credit card in their possession. This helps to keep you safe and reduces fraud. Use Hypertext Transfer Protocol Secure (HTTPS). HTTPS is the secure version of HTTP, which is the primary protocol used to send data between a customer’s web browser (like google) and your online store. HTTPS encrypts this data to protect sensitive information, such as customer names, addresses and credit card numbers. Using HTTPS prevents your online store from having its transactions broadcast in a way that’s easily viewed by hackers, cybercriminals, and fraudsters. You use HTTPS by buying an SSL certificate. Conclusion Yes, fraudsters are getting more sophisticated in how they attack online merchants. And the number of attacks on web stores is increasing as eCommerce grows in popularity. But eCommerce merchants are also getting more sophisticated in how they detect and deter online crooks. Once you understand what eCommerce fraud is and why it is so prevalent, and once you learn how to detect online fraud, you are empowered to take the necessary steps to prevent fraud on your online store. In case you are looking for an app solution to deal with fraudulent eCommerce transaction statistics, check out Atom8 for a reference. Rather than having your employees to track the system all the time, let Atom8 do it for you. This app has the function of notifying when there are any potential fraud orders; such as unexpectedly large orders or domain issues. You will technically relieve the burden on your people’s shoulders and have more time to focus on more important tasks. This will be a very promising solution for any store.
Leverage these major technology trends in eCommerce to surpass your competitors
If the first few months of 2021 have taught us anything, it’s that uncertain times call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly. Trade shows, events, and in-person sales meetings have been canceled, throwing a wrench in many sales and marketing strategies. But even as we navigate a new normal, there is one place that is experiencing an incredible boom in traffic: eCommerce websites. Consumers are turning to online shopping to gather the essentials; as well as other items they can’t get from temporarily closed stores. As a matter of fact, this article will reveal to you some major technology trends in eCommerce. Magento emerges as the top global eCommerce platform. The reliability and scalability of Magento have made it the most popular eCommerce platform in the world, powering over 250,000 businesses. Its customers are typically enterprise-level online stores with a high volume of products; and the budget to invest in certified third-party design, development, and programming services. Magento’s main competitors include Shopify, Yo!Kart, BigCommerce, VTEX, WooCommerce, and Tictail, some of which better meet the needs of smaller eCommerce retailers. Actionable content is driving business. Relevant and helpful content helps drive business by attracting potential shoppers, guiding them to purchasing opportunities, and boosting conversions. In fact, there are several forms of content that can be effectively mixed and matched. They include interactive, lifestyle storytelling, stance-taking, and email. Typically the most effective content involves storytelling and creating memorable experiences. It’s also crucial whenever possible to ensure that any offers, ads, and promotions are tailored and unique to each customer’s interests. Justin Ablett, global lead of Adobe at IBM iX, asserts that “[customers] have no tolerance for poor digital experiences anymore.” A general digital experience is a poor digital experience, emphasizing the importance of personalization. Social media is a driving force behind mobile sales. Platforms enabling eCommerce stores to sell directly through their social pages are increasingly driving sales. Thus, with a simple click on a product link within a social post, consumers immediately go to a product page where they can make a purchase. As a result of this shift, they expect social commerce sales to reach upwards of 80 billion USD in revenue by 2024. Cognitive supply chain management gains momentum. eCommerce companies are increasingly seeking distribution and inventory management systems. Which are self-learning, predictive, adaptive, and intelligent – cognitive supply chains. Thus, they result in improved, personalized customer service and decreased inventory. These systems can also mitigate risk, improve insight and performance, and increase transparency. Video continues capturing consumer attention. Using product videos on eCommerce sites can increase sales and product understanding. 94% of video marketers agree that video helps buyers understand their brand’s offerings, with 78% of marketers saying that video directly increases sales. This is because customers have more confidence in products when they see a video about them. When done right, product videos can educate and encourage consumers to make a purchase. Another plus is that they’re highly shareable via social media. Conclusion Successful voice search strategies for eCommerce retailers include implementing a solid SEO strategy; building brand affinity with informational skills and actions; including product-feature and review videos, and staying focused on delivering a superior customer experience. Your toughest competitors are inevitably planning to implement some of these major technology eCommerce trends to gain an advantage this year and beyond. So, if you have any question regarding this topic, contact us and we will help you to figure out.
5 super simple steps to get started with BigCommerce workflow automation
Implementing workflow automation software could make a big difference to your productivity and, as a result, your bottom line. How should you go about integrating workflow automation into your business in 5 steps? It’s easier than you may think. Identify repetitive tasks We’ve talked at length about the types of business processes you can streamline via automation. Your first step towards BigCommerce workflow automation in your company is to identify those most applicable to you. Take a step back and look at current operations. Find bottlenecks in your daily workflows that are damaging your productivity. They’re the issues you’ll want to iron out by introducing the correct automation solution. Define business goals Once you’ve identified the weak points of your operations, you can think about how you can improve them. Consider the degree to which you want to improve efficiency, and the subsequent effects that may have. For example, if you found that staff were wasting time manually picking stock for orders, your goal might be to dispatch 20% more orders per day by automating your inventory or warehouse management. Select the right workflow automation solution With a goal in mind, you know what to look for in a BigCommerce workflow automation solution. To expand the above example, for instance, you’ll be looking for software focused on managing stock, order fulfillment, and other logistics. You can then start intelligently analyzing and comparing your options. Check out the features and functions of the different automation tools on the market. Also, look for testimonials or examples of existing use cases for any software. That way, you’ll be sure to choose the ideal solution for your business. Automation will not be a problem if you have Atom8. It helps to relieve all of your burdens by automating your process, and getting rid of time-wasting tasks like sending email, and managing tasks. Give it a try and you will see the difference. Train the user Even the best tech solutions are less effective if end users don’t know how to get the most out of them. Once you’ve selected the software you’re going to use, invest time, effort, and finance into training your workers to use it. Some owners or decision-makers skimp in this area. They learn new software themselves and then try to teach their team as they go along. That’s asking for trouble. Train everyone at your firm who’ll be using a new solution at the outset. It’s the only way to ensure that the tool gets used to its utmost. Refer: Bigcommerce upsell Measure Nothing in business is static. When you introduce a new automation tool you can’t simply forget about it and move on to other things. Test and assess the impact the solution is having. Have the changes to your business processes helped you achieve your stated goals? If the answer’s no, try to find out why. There may be something simple you can do to rectify any issues. You might find, for instance, that staff aren’t using the software correctly. Alternatively, you might learn that you can add or activate a different function of the tool to make it more effective. Conclusion Streamlining and automating workflows aid both efficiency and productivity. Software, bots, and other technology can complete mundane tasks far more quickly than humans. They also won’t make the kinds of small errors that can snowball into significant problems. When those jobs get automated, your workers can spend their valuable time elsewhere. They can complete tasks that demand human intelligence and attention. The above 5 steps for BigCommerce workflow automation give a taste of the ways you can unlock the full potential of your firm.
Workflow scheduling best practices for BigCommerce stores
The eCommerce industry is booming. According to Statista, it was worth $3.535 billion at the end of 2019. That’s after year-on-year growth that saw revenue rise from $1.336 billion as recently as 2014. There’s no sign of growth slowing — let alone leveling off — in the coming years. Websites operate 24/7. You can take orders every hour of the day and every day of the week. Only the very largest companies can have staff working the same hours. For all the rest, workflow scheduling automation keeps the business ticking when your staff aren’t present. If that sounds like something your brand needs, you’ll want to read on. We’re going to cover eCommerce automation from all angles. You’ll learn what workflow automation is and how it could benefit you. Then, we’ll share a selection of the most useful ways you may be able to automate your business processes. Customer experience and support Lots of firms in the eCommerc8 Ways To Improve Customer Experiences On A B2B eCommerce Websitee niche — and in other fields — are looking for ways to stand out from the crowd. Many are turning to customer experience (CX) as a differentiator. Improving interactions through the customer journey is a great way to boost loyalty. Track and reward your most engaged customers. For all types of businesses, customer retention is critical. The probability of selling to an existing customer is much higher than that of selling to a new prospect. One of the best ways to boost retention is by rewarding customers for their loyalty. You can leverage some simple automation to track and reward engaged customers. Smart workflow automation tools let you tag customers based on what they’re buying. You can then set business rules to send targeted marketing to people who reach a certain order value or number of purchases. You might, for example, automatically send a discount code by email to a customer who’s spent over $200. Sync your customers to an email list Email marketing is vital to eCommerce businesses. Strategic, targeted email campaigns are an excellent way to generate more sales. Most firms use a dedicated platform for their email marketing. If you do, it’s simple to automate workflows to make the process frictionless. The best way to automate processes in this way is by syncing an email client with your CRM system. That way, you can ensure you segment your email list as effectively as possible. Take, for instance, a prospect who shows an interest in a particular product. You can get them automatically added to a relevant email list. Those customers will then get targeted marketing material relevant to their interests. The kind of content will increase the conversion rate from prospect to customer. We’ll talk more about general marketing automation a little later on. Marketing Schedule social media posts automatically Social media is a potent marketing channel for eCommerce businesses. The number of global users of social networks is vast and climbing. 54% of social media users research products via their preferred platform. It’s no surprise, then, those online retailers give so much time and attention to social media marketing. Effective social media marketing is an ongoing process. You need to continually create and share content that engages your audience. With process automation in this area, your firm can reap the rewards of social media presence without having to devote so many staff hours. There are loads of web apps or other tools out there to automate your social media. You can create posts and then use tools to schedule when and how they’re distributed. Refer: Bigcommerce upsell Nurture leads with continual marketing The customer journey comprises many touchpoints. Not all customers will visit your site, find a product, and buy it right away. Some may come back several times. In between, they may spend time researching and considering the purchase. If you have their contact details and permission to reach out, you can help sway their decision. That’s the principal idea behind lead nurturing. Automated lead nurturing works in a similar way to customer retention via email. You can set up a process by which prospects get sent useful, persuasive content. Pitch the content right and send it periodically, and you can turn a wavering lead into a customer. Things you may consider including in marketing content can vary. It could be discount codes or informational posts to overcome objections. The best way to decide is by collecting real-time data on customer behavior and going from there. Purchase Order Automation Even what may seem like a more complex area of your business can benefit from automation. This is one of the best Workflow scheduling best practices. Think about how you order inventory from suppliers. At a certain point, you decide that you need more stock. Then, you raise a purchase order with your preferred supplier and arrange for them to deliver. There’s no reason that the whole process can’t get automated. With automation, you can get purchase orders raised according to incoming sales. When a purchase reduces your stock to a predetermined level, the order can be generated automatically. So you can even create rules about first choice suppliers for different items. Purchase order tracking is also more straightforward with automation. You don’t have to flip between stock sheets, emails, and other documents. Everything gets done within one management system. Vendor and Supplier Onboarding Change is something that can always lead to disruption in the business world. A prime example is when you have to switch vendors or add a new supplier. There’s lots of information to share between your firm and that which you’ll be working with. You’ll need to exchange payment and tax details. Often, you’ll also have to get a new supplier up to speed on your systems and procedures. All that takes time. If you devote a team member to doing it, you’ll lose out on what that worker would usually be doing. An automated supplier portal can take that burden away from your
Have you heard of these 3 tips to streamline costs for BigCommerce stores?
Cost is always a headache issue for business runners, especially those who are under heavy pressure of tight budgets. Saving costs on business activity is challenging as it requires the managers some outstanding techniques and approaches to run a business without unnecessary expenses. Therefore, our article today will suggest 3 awesome tips to streamline operation costs on your BigCommerce store. 3 Awesome Tips For Streamlining BigCommerce Costs Trustworthy Expense Management The first thing that you need to take into consideration is building a trustworthy expense management system. Currently, maybe you have different approaches to managing your cash flow; such as paper tracking, spreadsheet (for example, Microsoft Excel), and expense management software. While paper tracking is considered an ineffective and obsolete approach, Spreadsheet and expense management software are really popular in innovative business. If you are running a very small store on BigCommerce, using Spreadsheet to manage costs may be enough. But if you are operating a medium or large business, it would be better to choose an expense management software to control the cash flow; and manage your budget in various activities for a long term. While Spreadsheet can only list out the cost and revenues as well as calculate the basic results; expense management software is more robust as it can notify managers to check reports, let them accept or reject the reimbursement and automatically conduct the payment after approval. The software also can alert if the business overspends based on the pre-set budget; therefore, the managers can make necessary adjustments to business activities to reduce the risks of loss. Refer: Bigcommerce upsell Automation Automation is also an effective method to alleviate the cost burden on BigCommerce businesses. When most of the business processes are automated, the business runners don’t need to hire too many employees, which can reduce the labor cost. Moreover, automation will help the business save time on doing repetitive tasks and spend time on more important processes. Thus, it helps to enhance productivity overall, gain more revenues and thus fill in the costs. Atom8 is an affordable automation application; which has supported a large number of BigCommerce merchants to operate their business without unnecessary human intervention. If you are beginners who have just gotten started in the automation world, using Atom8 is the best choice for your business. Backorder Like automation, backorder is also a powerful option to help the BigCommerce merchants save cost on inventory management and logistics. The customers can place orders on your websites and the distributors or suppliers will directly ship the products to the customers’ address. Therefore, you can cut down on storing, maintenance and transportation costs with backorder. To enable backorder on your BigCommerce stores, you may need to install a BackOrder app and pre-set all the products as backorders. Then, the customers can buy products as normal and receive the shipment on a later date. Conclusion With our suggested tips, we hope the cost problems will no longer be a nightmare with your BigCommerce business. Try to apply those approaches to streamline your business costs and you will not worry about over budget anymore.
