In this digital world, the number of eCommerce retailers is growing every day. Furthermore, B2B eCommerce retailers have increased and benefited the people. Amazon, Alibaba, and eBay are the top examples of B2B retailers. There are also many other companies that are offering the highest-quality services to people. The main reason behind the success of these companies is that they automate specific workflows. Particularly, these are the automated workflows that increase the efficiency and productivity of the employees.
The automated workflows enhance the usefulness of the platform and reduce the workload. By minimizing time-consuming and manual tasks, the business will have more effort and room for growth.
Top Automation Tips for B2B Ecommerce Retailers
Following are some of the top automation tips that will help you in increasing productivity levels in your Company:
Effectively Manage Product Data
Companies that use e-commerce might have a lot of product information. There is greater importance attached to the products such as descriptions, dimensions, and inventory. The platform organizes and arranges the product data. It is bulky work. So, there is a software system namely a product data management (PDM) system. The B2B retailer makes it standardized and accessible.
If you have been trying to manage the product data smartly, look no more. Find yourself the best Product Data Management system. It will give you insightful remarks and a view of its profile. Automation will come in handy when a B2B store needs bulk editing or exporting specific data fields to a file.
Customer Segmentation
This is the separation of the target market into separate groups. These separate groups are based upon similar service or product requirements. In terms of individual demands and purchasing habits, each group is distinct from the others. This is why you can’t have the same level of success in all categories. Customers can be auto-segmented with conditions regarding products purchased, order value, or any other activities.
It is important to segment customers for engagement campaigns. For instance, personalized messages or product recommendation works better with analyzed purchase behaviors.
Pricing automation
One of the amazing ways to save time and effort is to use pricing automation software. Business owners can feed the appropriate information into the software system. Then, the pricing automation system would generate useful data regarding the pricing and determine the appropriate price.
Moreover, for enterprise platforms like BigCommerce, you will have the option to publish different price lists for separate customer groups. This will especially benefit B2B businesses with dynamic pricing strategies.
Automated Order Management
An order management system (OMS) is a technology that helps merchants track orders across several channels. Order processing and fulfillment are the actions that are undertaken by the system. Automation Order Management enhances the productivity and efficiency levels of the employees. It helps them in offering the highest-quality services to the people.
GritGlobal has now offered BigCommerce and Shopify automation app, named Atom8. If you’re looking for an effective automation app with affordable pricing plan, you can discover our Atom8 automation apps:
- Atom8 on BigCommerce:
- Atom8 on Shopify:
Inventory Management System
An inventory management system (also known as an inventory system) is a method of tracking items across your whole supply chain, from purchase to production to final sales. It determines how you handle inventory management in your company. It offers alarms for low stocks or out-of-stock products. This is how it helps in refilling the stocks of the Company’s inventory.
Moreover, inventory management or PIMs offer stock calculation and demand forecast for better planning. There are different types of free as well as premium inventory management systems available in the market. You can test them out and go with the software system that serves you well. B2B companies, however, might need a bit more carefully planned approaches to find necessary automation features.
In case of zero inventory but you don’t want your customers to skip purchasing your store due to the accidental mistake, changing it to backorder status will help. Customers can purchase your products as normal, and their purchased items will be dispatched when it’s in stock. Don’t forget to discover our app BackOrder:
The app allows your customers to purchase even with 0 inventory
Further reading: Best Inventory Management Automation Use Cases
Conclusion
These are some of the top techniques that help in automating workflows the B2B Ecommerce Retailers. Thus, it increases the conversion rates, sales rates, and revenue of the business to a greater extent.
Ultimately, an eCommerce business should automate all possible tasks to maximize productivity. In order to do that, merchants need to ensure that all technical systems can integrate with each other, or implement an eCommerce workflow automation to manage all processes.
