The rapid development of technology in the modern world has brought many innovations to our business activities. Our article today will introduce you to 7 primary web application integrations, with detailed descriptions and recommendations for each category.
7 Must-Have Web App Integration For Your Online Business
It will be a mistake if we do not mention web application integration for online businesses, the powerful assistant for your online task. However, you may be concerned about the main features of web app integration and how it works in real contexts.
Point-Of-Sale Application
Point-of-Sale (POS) applications are like the connectors between your physical store and your online shop. These apps help you seamlessly manage sales, customers, and inventory data across both platforms. But they do more than just store data—they also help you make sense of it. By analyzing your sales and customer behaviors, POS apps provide insights into your business performance and upcoming trends. This information is essential for taking your business to the next level and staying ahead of the competition.
Inventory Application
Inventory is the backbone of your eCommerce business. An ineffective inventory will lead to considerable loss and cause customer dissatisfaction. You may need to take advantage of inventory applications to reduce these unexpected situations. It will help you manage your products even if they come from various sources. Inventory web app integration ensures orders are fulfilled, avoids over-purchasing, and predicts trends.
There are some outstanding inventory applications that allow customers to buy unavailable items. One of them is Backorders. This kind of application is the best solution to rescue out-of-stock revenues and prevent customers from accessing our competitors to strengthen customer relationships.
Accounting Application
Integrating an accounting application can take the hassle out of your financial tasks, like creating invoices, calculating profits and losses, and tracking sales revenue. These tasks are better handled automatically, reducing the risk of human error. With an accounting app, you get accurate, reliable data that you can trust when making important business decisions. It’s about making your financial management smoother and more efficient, so you can focus on growing your business.
Marketing Automation Application
Utilizing marketing automation applications is a way to engage more customers. Marketing automation applications include email automation, web content applications, and so on. Their main functions are tracking visitors’ behaviors, time spent and what they buy. Then, they group customers into each segment with suitable marketing strategies.
Email automation applications will help you send emails automatically to your target customers. A must-have application that combines both email automation and web content application is BigCommerce Automation. It not only can automatically publish, hide and edit your content based on your plan but also automatically send emails to grouped customers with selected information.
Analytics Application
Integrating an analytics web app is a game-changer for your online business. It tracks and records key performance metrics for your website and online operations, clearly showing how things are going. Plus, with features like data visualization and storytelling, it turns complex data into easy-to-understand insights. This makes it much simpler to grasp what’s happening with your business and make informed decisions for future growth.
Automatic Workflow Application
If you want to increase productivity, automatic workflow web app integration will be a supportive companion. These applications will help automate your tasks, workflows based on your templates or pre-built templates. For example, below is a sample workflow of “Generate Order Info to a Spreadsheet after Order Placed” operated by Atom8.
If you are on BigCommerce or Shopify, try it out!
Delivery Application
Shipping is the final and direct step to make customers satisfied. Shipping web app integration will help you choose the most suitable logistics company in your network, connect with your logistics partners and customers. Also, it can auto-create shipping labels or packing slips, send real-time notifications about shipment status to your customers. With this application, you can keep track of your products on the way to your customers and thus realize possible delayed elements. Therefore, you can ensure your packages will “meet” their new owners as scheduled.
Conclusion
We have created 7 categories of web app integration for your online business. They will support you from A to Z, increase your productivity and profits, and help you spend more time and effort on other activities.
