Buying things online has always been a concern for everyone due to a variety of reasons especially security during online payments. If you own an e-commerce business, a huge part of attracting and satisfying your customers will be providing them with a stable, reliable, secure, and smooth online checkout experience. This is the part that business owners need a payment method that can assure their customers. However, choosing a Magento 2 payment gateway has never been an easy task. So how can an e-business owner properly choose an appropriate one?
Choose a gateway that will adapt growth on the Magento Platform
Yes, the truth is that your business will grow constantly. So it is of paramount importance to pick out a type of payment gateway which can adapt to the development process of your company.
Here, you may already know that Magento has two different editions:
– The Magento Community Editions: This is designed for start-up or growing small E-commerce businesses.
– The Magento Enterprise Editions: This is designed for both small and grown E-commerce businesses.
Therefore, it is a clever move to choose a payment processor that supports both community and enterprise Magento editions.
Enhanced user experience
In this day and age, customers have the most power, in other words, they are everything.
It is of paramount importance to e-businesses to have a friendly-user payment gateway, the payment details should be auto-fill to reduce your customer’s checkout stress.
Secured transaction interface
A question has evolved as the major topic of concern in today business:
Is security a huge problem in the eCommerce world?
Despite the popularity of E-commerce, many still worry about the setback of the payment transaction. Customers are afraid of giving out their own credit card information.
The mission of an e-business is to protect its store from fraud (both criminal fraud and illegal chargebacks) during the checkout process.
Online stores need a secure payment gateway that will prevent the business from fraud as well as from losing money. The payment gateway should be immune to all payment frauds.
Indeed, everybody wants his/her business to scale on a regular basis.
Maybe your business is small today but in the future, it might expand exponentially; and that is the time you may need a payment gateway that can assist your customers all around the world.
It is a feasible move to invest in a payment gateway that supports: multiple countries, currencies, card networks & payment methods that are popular outside your location.
Use more than one Magento 2 payment gateway
Most businesses lose money because they are unable to provide popular credit cards that their customers are using to make purchases online.
According to statistics: Cardtronics Health of cash reported that 9 out of 10 people like having the ability to use a variety of payment methods when making a purchase.
Therefore, if you want to increase your customer base and make more sales, use varieties of popular payment gateways on your Magento store.
This can definitely improve your conversion rate for your store.
It is undeniable that the development of E-commerce has led to a shift in customer buying behavior. Everyone started buying things online; therefore store owners should prepare an online payment method that could minimize the risk of getting frauds.