Product recommendation strategies play a vital role in boosting your selling revenues. However, inappropriate approaches can cause a sky-high cart abandonment rate and disturb your customers. Therefore, we have researched and collected some product recommender tips from experts. In this article, we are going to tell you with explanations and detailed descriptions.
Top 6 Must-have Product Recommender Pocket Tips
Show Your Hot Products
The easiest and most effective approach to recommend products successfully is displaying the best sellers. The hot products, which are already trending, can attract customers and feasibly persuade them to buy. You need to recommend those products, again and again, to reinforce their popularity and boost sales. Moreover, your website should have a space for best-selling lists to engage customers at the first meeting.
Stick To Upcoming Trends
Besides your store’s best-sellers, you may need to display some trending products. The shoppers may like to follow the trends and become trendy, so you can show those product lists on the top of product pages to catch customers’ attention.
You can seamlessly update purchase activities in your store to let shoppers know that there are some people who have just bought those products and have more motivation to place orders.
Display Discounts & Promotion
It is undeniable that discounts and promotions are some of the most powerful tools to encourage customers to buy products, especially expensive ones. You can launch a buy 1 get 1 program or discounts on combos to upsell and cross-sell as well.
Display Rating-based Recommendation
The products which have a lot of positive reviews can easily attract more customers than the ones which don’t have any reviews or negative ratings. Therefore, you can take advantage of high-rating items and suggest them to other customers. Also, you can display a list of top-rating products for customers to access.
Display Location-based Recommendation
Some cutting-edge tools can provide selling information to identify trends in specific locations. For example, if foreigners go to New York and they shop at your online store, they may be curious about New York customers’ favorite products. Therefore, your store can recommend “Trending in New York” product lists for the visitors.
Display Behavior-based Recommendation
The most powerful product recommendation method is personalized suggestion based on customers behaviors. You can use some tracking tools to identify customers’ tastes, their behaviors on your online store, their recent purchase, searching history and so on. That information then will be exported to Spreadsheet, analyzed and visualized to draw customers preference pictures. Therefore, you can generate suitable product recommendations with suitable form, at the right place, and accurate suggestions.
The customers may place orders without hesitation because the personalized offers can meet the demands. If you sell on the BigCommerce platform, you can try the Product Recommendation app from GritGlobal to have more accurate suggestions with a simpler process, user-friendly interface and cutting-edge technology.
With our sharing, we hope that you can confidently choose some of the product recommender tips above to boost sales and enhance customer engagement.