A quick guide to set up related products on BigCommerce stores

related products bigcommerce

The sellers always want to provide their customers with various product options to choose from. Therefore, related product suggestions become powerful strategies to enhance the customer shopping experience and boost your revenues. However, how to set up related products on BigCommerce stores is still a difficult issue for the merchants. We are here today to give you the fundamental instruction to set up relevant items on BigCommerce.

How To Set Up Related Products On BigCommerce

What Are Related Products

”Related Product” helps the sellers to suggest the most relevant products for their customers. It is to ensure the buyers have enough suitable options to make buying decisions. This function can upsell products based on customers’ preferences, customer behaviors and your selling performance

Steps To Set Up Related Products

If you choose to set up related products automatically, BigCommerce always suggests only five related items. The products displayed are selected based on the same characteristics of product name and product description. However, if you want to show more products, you need to try to set them up manually.

With the manual approach, BigCommerce allows you to show 50 related products per product page. You need to finish 5 steps to activate related product suggestions manually. Read more: Bigcommerce upsell

Step 1: You need to edit products and move to Storefront section

Step2: Below Related Product headline, untick Automatically show related product on my storefront

Step 3: Position the category of your first related products. If necessary, you can add a subsection into the main category by clicking on the “plus” button

Step 4: You can see the list of products related to that category in the Add Related Product field. Choose to add the related ones, and click the “-” button to delete them.

Step 5: Finally, don’t forget to save your work. 

Using BigCommerce Apps for Related Products

Product Recommendation From GritGlobal

To show related products effectively, the sellers should take advantage of some product recommendation apps such as the Product Recommendation App from GritGlobal. This app allows you to set recommendation rules, including pages, cart items, values, and customer behaviors. Moreover, you can set a time for activating or inactivating your pre-set rules. Besides the personalized recommendation, this app also can generate performance reports. It helps sellers reflect selling results and plan for the next strategies. 

cta bigcommerce recommendation


RecCommerce is an AI-based recommendation app. This app can analyze customers behaviors to produce personalized recommendations. They include popular items, recent reviews, purchase history and complementary items. This analytics feature from this app helps you communicate more effectively with your shoppers.


Targetbay allows the sellers to display related product sections on selected pages. Those are “Best Sellers”, “You May Also Like” and “Frequently Bought Together”. Targetbay shows related products not only as pop-up notifications or sliders but also through personalized emails when the customers abandon their carts.


With our instructions, we hope that you can set up related products on your BigCommerce stores with automatic settings, manual settings and using applications.


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